South Coast Surf Shop Pacific Beach in San Diego, California

“I tried to buy two pair of flip flops. One pair was marked $50 and the other was $80. When I went to pay I was told that the price had gone up in the computer. I asked the girl if she was the manager on duty and she told me that she was and had been very successfully for two years (thought that was a little strange) I walked out without spending any money. Went to another shop and got what I wanted without any troubl”

— Kirk D. · ★☆☆☆☆

“This place is soul-less. Customer service is a side note, at best. Doesnu2019t matter how much you patronize this store, you wonu2019t be recognized when you need service. They donu2019t entertain returns after 30 days and heavily scrutinize even when youu2019re within. The employees enforce a strict closing time of 6pm even though the website states 6:30. Place is a joke and a far cry from what a u2018local surf shopu2019 has been traditio”

— Jon G. · ★☆☆☆☆

“We had a terrible experience at this store, after spending around $200 the parking attendant rudely told us to leave immediately, which one does after finishing at a store, after 2 minutes of us getting situated and starting to reverse the car she comes again and tells us to leave AGAIN, which we were in the process of. We told her she was being rude and that we would not come back ever and she said u201cGOODu201d. So thatu2019s”

— Thomas S. · ★☆☆☆☆

“Good pricing, $10 a hour for a surf board. They let me keep my stuff inside while I was out on the water so I didn't have to worry about it getting stolen.”

— Robbie M. · ★★★★★ · 2024-10-4

“I went into a lot of shops looking for a shirt and no one was more pleasant and helpful than Pbtess. So I bought a shirt. That pleasant young lady even waited at the door to wish me a wonderful day on my way out.”

— William S. · ★★★★★

“Solid service with reasonable/cheap rentals. Location is unbeatable, only 1 block away. Also had a bunch of gear on sale. Rented a soft top surf board for $10/hr. Cashier was super nice and made the process seamless.”

— Samantha L. · ★★★★★

“This is the best shop in PB! Meghan helped me find the perfect wetsuit and was patient with me as I tried on different sizes so I could find the best fit! I have shopped here before for Reef flip flops and theyu2019re the best. Will always shop here for all my beach apparel!”

— Megan S. · ★★★★★

“After spending 200 dollars today we were rushed out of our parking space by the rudest parking enforcer hired by the shop. I have been a customer for decades and now will NEVER spend another penny at this establishment ! Very disappointed”

— Peter S. · ★☆☆☆☆