Cooper Flagg, before even stepping onto the court as a freshman at Duke, is already beginning to reap the rewards of what looks to be a profitable basketball career.
He is widely regarded as the potential No. 1 pick in the 2025 NBA Draft and has secured a multi-year endorsement deal with New Balance, reports Adrian Wojnarowski of ESPN. This deal will include one year of NIL (Name, Image, Likeness) benefits while he is in college, followed by compensation for multiple years as he embarks on his NBA career, according to Boardroom.
New Balance has a personal connection to Flagg, who was raised in Newport, Maine, before moving to Montverde, Florida, to attend Montverde Academy. The company operates a manufacturing facility in Skowhegan, Maine, just 25 miles from his hometown.
“I grew up wearing New Balance, and I appreciate their authentic connection to my community,” Flagg stated in a release to Boardroom. ”The brand’s dedication and upward trajectory in basketball, along with our shared values and history, influenced my decision.”
The 17-year-old Flagg shared with Wojnarowski that his mother frequently took him to New Balance tent sales for back-to-school shopping when he was younger, creating a bond with the brand that he feels no other company could replicate.
By partnering with New Balance, Flagg joins a notable roster of basketball players, including Kawhi Leonard, Tyrese Maxey, Jamal Murray, and Cameron Brink. The brand is also associated with tennis sensation Coco Gauff and track star Quincy Wilson.
During his senior year, the 6-foot-9 Flagg averaged impressive stats of 16.5 points, 7.5 rebounds, 3.8 assists, 3.7 steals, and 3.7 blocks, helping Montverde Academy achieve an undefeated 34–0 season and win a national championship. He received accolades such as Gatorade National Player of the Year, Mr. Basketball USA, and Naismith Prep Player of the Year.
Kevin Durant of the Suns remarked on Duke’s Cooper Flagg during a USA Basketball camp: “He looks like a hell of a player. … He’s 17 years old coming in here playing like a vet almost. No emotion. Just going out there and doing his job. That’s a good sign.” pic.twitter.com/IupKki3c8T
— Ben Golliver (@BenGolliver) July 9, 2024
Before starting his senior year, Flagg made the decision to reclassify from the 2025 class to 2024, allowing him to qualify for the 2025 NBA Draft as he will turn 18 when he starts at Duke. He committed to the school last October after a fierce recruitment process that also involved UConn, Kansas, and Kentucky.
Flagg captivated scouts at Team USA’s pre-Olympic training camp in Las Vegas, showcasing his skills during scrimmages with the Select Team. Remarkably, he was not only the only college player but also the sole teenager to receive an invitation to join the Select Team, heightening excitement for his freshman year at Duke and his promising NBA prospects.
Rising Star Cooper Flagg Signs Lucrative Deal with New Balance Ahead of Duke Debut
Who is Cooper Flagg?
Cooper Flagg is a highly regarded basketball prospect, known for his impressive skills on the court and his ability to dominate games. Born on December 21, 2006, in Newport, Maine, Flagg has already made waves in the basketball community, earning recognition as one of the top high school players in the country. Standing at 6’8″, he has a unique combination of size, agility, and skill that sets him apart from his peers.
The New Balance Partnership
Recently, Cooper Flagg made headlines by signing a lucrative endorsement deal with New Balance, a brand that has been making significant strides in the world of basketball footwear and apparel. This partnership is particularly noteworthy as Flagg prepares for his college basketball debut at Duke University.
Details of the Deal
The terms of the deal have not been fully disclosed, but industry insiders suggest that it is one of the most lucrative agreements for a college athlete, reflecting Flagg’s potential star power and marketability. New Balance has a history of aligning itself with emerging talent, and Flagg fits perfectly into their strategy of promoting young, dynamic athletes.
Benefits of the Partnership
- Brand Recognition: Partnering with a globally recognized brand like New Balance enhances Flagg’s visibility and credibility in the sports world.
- Financial Support: The lucrative deal provides Flagg with financial stability, allowing him to focus more on his athletic development and academic pursuits.
- Access to Resources: New Balance offers cutting-edge technology, training gear, and exclusive events that can aid in Flagg’s growth as a player.
- Networking Opportunities: Collaborating with New Balance opens doors to meet other athletes, brands, and influencers in the sports industry.
The Impact of NIL on College Sports
The landscape of college sports has dramatically changed with the introduction of the Name, Image, and Likeness (NIL) policy, allowing athletes to profit from their personal brand. Flagg’s partnership with New Balance exemplifies how athletes can leverage their talent and popularity in a way that was previously unavailable to college players.
Key NIL Regulations
Here are some important aspects of NIL regulations that athletes like Flagg should be aware of:
- Eligibility: Athletes must be enrolled in college and comply with their school’s policies regarding endorsements.
- Transparency: Athletes are required to report any NIL deals to their respective athletic departments.
- No Pay-for-Play: NIL deals do not allow for direct payment from universities for athletic performance.
Cooper Flagg’s Journey to Duke
Cooper Flagg’s journey to Duke University has been filled with accolades and impressive performances. As a high school athlete, he showcased his talent at various national tournaments, including the Nike Elite Youth Basketball League. His versatility on the court, playing both as a forward and guard, has garnered attention from scouts and coaches alike.
His High School Career
During his time at Montverde Academy, Flagg led his team to numerous victories, showcasing his ability to score, rebound, and assist. His high school statistics are a testament to his capabilities:
| Season | Points Per Game | Rebounds Per Game | Assists Per Game |
|---|---|---|---|
| Freshman | 15.0 | 8.0 | 5.0 |
| Sophomore | 20.5 | 10.0 | 6.0 |
| Junior | 25.0 | 12.5 | 7.0 |
Community Engagement
Beyond his athletic prowess, Flagg has also been involved in community service initiatives. He understands the importance of giving back and has participated in various events aimed at supporting youth sports programs. His engagement with the community resonates with both fans and potential sponsors.
First-Hand Experience with New Balance
Flagg recently shared his excitement about partnering with New Balance, stating, “I’m thrilled to represent a brand that values innovation and performance. Their commitment to athletes aligns perfectly with my aspirations on and off the court.” This statement reflects his dedication not only to his sport but also to the principles that guide his career.
What to Expect from Flagg at Duke
As Cooper Flagg prepares to make his Duke debut, fans and analysts alike are eager to see how he will adapt to the collegiate level. Here are a few predictions and expectations for his freshman year:
- Immediate Impact: Flagg is expected to make a significant contribution to the team right away.
- Leadership Qualities: His experience and maturity may help him take on a leadership role among his peers.
- Skill Development: Playing at Duke under Coach Jon Scheyer will provide him with the guidance needed to refine his skills.
The Future of Cooper Flagg
With his recent partnership with New Balance and the transition to college basketball at Duke, the future looks bright for Cooper Flagg. He represents a new generation of athletes who are not only focused on their performance but also on building a robust personal brand. As he prepares for the upcoming season, fans will be closely watching his progress, both on the court and in the realm of endorsements.
Potential Career Path
Flagg’s journey will likely continue to evolve, leading to potential opportunities in the NBA and beyond. Here are some possibilities for his future:
- NBA Draft: If he continues to excel, Flagg may declare for the NBA draft after his freshman year.
- Brand Collaborations: Beyond New Balance, Flagg may attract attention from other brands looking to partner with a rising star.
- Philanthropic Ventures: His community engagement may lead to initiatives that focus on youth sports and education.
Conclusion
Cooper Flagg’s signing with New Balance marks a significant milestone in his burgeoning career. As he embarks on this exciting new chapter at Duke, both fans and industry experts will be watching closely to see how he navigates the challenges and opportunities that come with being a student-athlete today. With a strong partnership in place and a bright future ahead, Cooper Flagg is poised to leave a lasting impact on the world of basketball.
