Just Roughin’ It Adventure Company in Phoenix, Arizona

“Absolutely amazing shop! Incredible customer service. Ray is so knowledgeable and passionate about exploring the outdoors. If you are looking to get moving in Arizona with adventure and a flair for style then definitely check out Ray and his shop! It's almost as mythical as the Great American Jackalope! :)”

— Tyler E. · ★★★★★ · 2025-12-13

“Just Roughinu2019 It Adventure Company is hands-down one of the best outdoor-gear shops Iu2019ve visited around Phoenix. The selection is impressive, from reliable hiking boots and backpacks to tents and camping gear, tailored perfectly for desert adventures. The staff are friendly and know their stuff: they helped me pick gear for a weekend hike and even gave helpful advice on trail conditions. The shop feels like part of a”

— Deborah H. · ★★★★★

“Just Roughinu2019 It Adventure Company is one of my favorite local outdoor gear shops, it has a thoughtfully curated selection of quality hiking, camping, and backpacking gear thatu2019s perfect for exploring Arizonau2019s desert trails or planning your next adventure. The staff are friendly and knowledgeable, and I appreciate that they offer events and workshops that help you learn new skills or get ready for bigger outdoor goa”

— Laurel S. · ★★★★★

“Stopped into this location to rent hiking gear for our Havasupai trip. The owner was extremely knowledgeable and helpful for everyone in our group! We were traveling with a group of 6 and have varying hiking/backpacking experience levels. Packing lists were provided, as well as anecdotal experiences from previously serving as a guide in Havasupai. Would recommend for all of your camping, backpacking, and outdoor need”

— Kelley R. · ★★★★★ · 2025-5-13

“Went here yesterday to replace some worn out trail hikers. Debbie helped me find a fantastic pair of hiking boots that fit over my weak ankles and my weirdly shaped feet. Went on a 4 mile hike today, and the boots were amazing. Thank you so much for taking the time and listening. Many more miles to come.”

— Jerry B. · ★★★★★

“Cute shop with lots of hiking socks, backpacks, shirts, etc and a sense of humor! Support local and come here! Great customer service.”

— c c. · ★★★★★ · 2025-12-4

“I was in the area doing some hiking and realized I needed a legit backpack for my needs. Not having any experience with this, I didnu2019t want to just randomly order from a big box online outlet and hoped to try some on. Did a quick google maps search for a hiking supply store, this one was closest to my location. The experience here was beyond my expectations with the hands on approach of helping me try different ones ”

— Marco L. · ★★★★★

“Even though I was an out-of-towner looking for a specific item, I was made to feel welcomed to the store. The owner provided lots of helpful advice about products as well as hiking trails. I will return on our next visit.”

— Alex · ★★★★★