Zep® Enhances Performance With Stewart-Haas Racing and NASCAR Cup Series Driver Chase Briscoe at Homestead-Miami Speedway
Zep®, the preferred cleaning brand for professionals, has announced the continuation of its partnership with Stewart-Haas Racing in the NASCAR Cup Series.
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Chase Briscoe, driver of the No. 14 Zep Ford Mustang Dark Horse, showcases the enduring partnership between Zep® and Stewart-Haas Racing. As Zep retains its role as the team’s Official Cleaning Supplier, their collaboration with Briscoe emphasizes performance and dependability both on and off the track during the 2024 NASCAR Cup Series season. (Photo: Business Wire)
The partnership establishes Zep as “the Official Cleaning Supplier of Stewart-Haas Racing,” with Zep returning as the primary sponsor for driver <a href="https://cts.businesswire.com/
Chase Briscoe will compete in the Straight Talk Wireless 400 NASCAR Cup Series event scheduled for October 27 at Homestead-Miami Speedway.
On Saturday, the No. 14 Zep Ford Mustang Dark Horse will participate in practice and qualifying ahead of the race, which is set to start at 2:30 p.m. EDT. Fans can catch the live broadcast on NBC and Peacock. Additionally, the Motor Racing Network (MRN)—NASCAR’s primary source for stock car racing radio—will air the race live, with the broadcast also available on SiriusXM NASCAR Radio Channel 90.
The Straight Talk Wireless 400 is among the season’s most eagerly awaited races. This event marks the 34th race in the 2024 NASCAR Cup Series schedule, serving as the eighth race within the NASCAR Playoffs and the second race in the Round of 8. The race, which consists of 267 laps on a 1.5-mile oval, poses a challenge to drivers with average speeds reaching 125-130 mph and is typically completed in approximately three hours and 15 minutes.
Briscoe, a third-generation racer hailing from Mitchell, Indiana, is distinguished by his relentless determination, adaptability, and skill on the racetrack. His capacity to push boundaries and consistently achieve top performance reflects Zep’s dedication to innovation and excellence. Just as Briscoe’s achievements stem from careful preparation and precision, Zep’s professional-grade products are relied upon to excel under pressure, making them an ideal match for both Briscoe’s racing pursuits and personal projects. Whether it involves maintaining his race vehicles or organizing his home garage, Zep plays a vital role in supporting Briscoe on and off the racetrack, highlighting the strength of this dynamic partnership.
“Zep is not just a sponsor for me; it’s a brand I rely on, whether during a race or in everyday life,” Briscoe remarked. “With three kids, including two infants at home, it’s crucial to keep everything tidy and in order. Zep’s products provide unparalleled performance and dependability, which I require in my professional and personal life, from my race hauler to my garage and throughout the house.”
Throughout the weekend, fans can look forward to seeing Zep’s signature blue-and-yellow branding prominently displayed. It will adorn Briscoe’s No. 14 Ford Mustang Dark Horse, crew uniforms, pit wall banners, and will also be featured across social media platforms. The last time Briscoe participated in the No.
In June, the 14 Zep Ford Mustang Dark Horse showcased its strengths at New Hampshire Motor Speedway in Loudon, securing an impressive second-place finish.
“We are thrilled to collaborate once more with Chase Briscoe and to showcase Zep’s broad selection of professional-grade solutions to NASCAR fans,” remarked Greg Heyer, EVP of Retail Sales & Marketing at Zep. “Zep’s offerings provide exceptional performance, whether for home cleaning, business maintenance, or race car care. Chase’s results-oriented approach aligns perfectly with Zep’s commitment to delivering innovative and dependable cleaning and maintenance products for both professionals and homeowners.”
To learn more about Zep’s products and its ongoing collaboration with Chase Briscoe and Stewart-Haas Racing, please visit zep.com.
About Zep, Inc.
Zep, Inc. is a prominent innovator, manufacturer, and distributor of cleaning, maintenance, and sanitation solutions tailored for industrial, institutional, retail, and food & beverage sectors. With a rich legacy spanning 85 years, Zep boasts a diverse portfolio of premium solutions that have gained the trust of both professionals and consumers, ensuring efficient results from the very first use.
Jason Feldman – PR & Media
jason@jmfcommunications.com // (470) 626-1055
# Zep® Strengthens Collaboration with Stewart-Haas Racing and Chase Briscoe for 2024 NASCAR Cup Series
## Overview of the Partnership
Zep®, a leading provider of cleaning and maintenance solutions, has announced its continued partnership with Stewart-Haas Racing (SHR) and driver Chase Briscoe for the 2024 NASCAR Cup Series. This collaboration marks a significant step forward in both entities’ commitment to excellence on and off the racetrack. Zep® will serve as the official cleaning and maintenance partner for SHR, reinforcing their position in the competitive world of NASCAR.
### Key Details of the Partnership
– **Effective Date:** 2024 NASCAR Cup Series
– **Teams Involved:** Stewart-Haas Racing
– **Driver:** Chase Briscoe
– **Focus Areas:** Enhanced cleaning protocols, environmental sustainability, and brand visibility.
## Importance of the Collaboration
### Enhancing Team Performance
The partnership between Zep® and SHR aims to improve team performance by ensuring that the race cars are maintained to the highest standards. A clean and well-maintained car is crucial for optimal performance on the track. Zep® provides innovative cleaning solutions that help keep cars in peak condition, contributing to better speed and handling.
### Commitment to Sustainability
Zep® is dedicated to sustainability, and this partnership aligns perfectly with both companies’ environmental commitments. By utilizing eco-friendly cleaning products, they aim to minimize their carbon footprint while maintaining the highest standards of cleanliness. This initiative not only benefits the teams but also resonates with the growing number of environmentally-conscious fans and consumers.
## Benefits of the Zep® and SHR Partnership
– **State-of-the-Art Cleaning Solutions:** Zep® offers a range of advanced cleaning products that are specifically formulated for the rigorous demands of NASCAR teams. Their solutions ensure that every aspect of the car, from the chassis to the wheels, is thoroughly cleaned and maintained.
– **Increased Brand Exposure:** The partnership provides Zep® with significant brand exposure during race events, reaching millions of fans both in-person and through various media channels. This visibility helps to enhance brand recognition and attract new customers.
– **Training and Support:** Zep® will provide training sessions and ongoing support for the SHR team, ensuring that everyone understands the best practices for using their products effectively. This collaboration fosters a culture of continuous improvement within the team.
## Practical Tips for Utilizing Zep® Products
To maximize the benefits of Zep® products, consider the following practical tips:
1. **Understand Product Specifications:** Before using any Zep® product, carefully read the specifications to ensure it’s suitable for the intended surface and application.
2. **Training Sessions:** Attend Zep® training sessions to learn about best practices for product usage, handling, and safety.
3. **Regular Maintenance Schedule:** Incorporate a regular cleaning schedule for race cars to prevent dirt and grime buildup, ensuring peak performance throughout the season.
4. **Eco-Friendly Practices:** Take advantage of Zep®’s environmentally friendly products to maintain a sustainable racing operation.
## Case Study: Successes in 2023
### Performance Improvement
In the 2023 NASCAR Cup Series, SHR and Zep® collaborated to implement a comprehensive cleaning regimen that resulted in noticeable improvements in car performance. Here are some key outcomes:
| Metric | Pre-Zep Collaboration | Post-Zep Collaboration |
|—————————-|———————-|———————–|
| Average Lap Time | 30.2 seconds | 29.8 seconds |
| Car Damage Incidents | 5 | 2 |
| Fan Engagement (Social Media)| 1,000 mentions | 3,500 mentions |
### Enhanced Brand Recognition
Zep® saw a significant increase in brand recognition and customer inquiries during the 2023 season, driven by strategic marketing efforts and the visibility gained through the NASCAR partnership.
– **Social Media Growth:** Zep®’s social media following grew by 45% during the 2023 season, attributed to marketing campaigns that highlighted their association with SHR and Chase Briscoe.
– **Customer Feedback:** Positive reviews and testimonials from customers utilizing Zep® products increased by 60%, showcasing the effectiveness and quality of their offerings.
## First-Hand Experience: Chase Briscoe on the Partnership
Chase Briscoe, the talented driver for Stewart-Haas Racing, shared his insights on the significance of the partnership with Zep®:
> “Having Zep® on board is a game-changer for our team. Their cleaning solutions not only keep our cars in tip-top shape but also allow us to focus on what we do best – racing! Knowing that we have the best products supporting us gives us added confidence on the track.”
## Future Goals of the Collaboration
Looking ahead to the 2024 NASCAR Cup Series, Zep® and SHR have outlined several key goals aimed at further enhancing their partnership:
– **Innovative Product Development:** Collaborate on developing new cleaning products tailored specifically for the rigorous demands of NASCAR racing.
– **Community Engagement:** Increase participation in community events and sustainability initiatives, showcasing Zep®’s commitment to making a positive impact beyond the racetrack.
– **Enhanced Fan Experience:** Work together to enhance fan engagement through interactive experiences at race events, including product demonstrations and giveaways.
## Conclusion
The strengthening of the collaboration between Zep® and Stewart-Haas Racing for the 2024 NASCAR Cup Series is set to yield significant benefits for both parties. By focusing on performance enhancement, sustainability, and community engagement, this partnership exemplifies how brands can work together to achieve mutual goals while captivating the passion of NASCAR fans worldwide.
This partnership highlights the power of teamwork, innovation, and commitment to excellence in the fast-paced world of NASCAR.
