Yoga Juice Launches New Ad Campaign: “When​ it’s Life, it’s Yoga”

Italian juice brand Yoga,​ a‌ mainstay since 1946, has launched‍ a new advertising campaign centered around the ‌slogan, “When it’s Life, it’s Yoga.” The campaign, which began airing on Italian television and radio‍ on⁤ April 13, aims ⁣to celebrate ⁢the authentic​ taste and tradition of Yoga juices, emphasizing their role in​ consumers’ daily lives.

The ad campaign highlights how Yoga juices are present in various scenarios, from⁢ family breakfasts to snack‍ breaks at‌ cafes, gatherings with friends, and leisure ⁣activities. The campaign underscores⁣ values such as vitality, freshness, and joy, aiming to transmit⁢ positive⁤ energy and‌ a message of overall well-being.

Federico ‍Cappi, Marketing Director Retail‍ of Conserve Italia, the cooperative group that⁤ owns the brand, stated the campaign emphasizes the connection between the brand and consumers throughout their day. According to Cappi, Yoga ⁤is “Much more than good,” bringing positive energy, vitality, and ⁣well-being‌ to people’s routines for 80 years. the commercials aim to show how⁤ “When it’s life, it’s Yoga”⁢ by illustrating the brand’s presence in numerous, everyday scenarios.

The advertising campaign includes 15 and 30-second ‍TV and radio spots,along with digital activities,and will run through⁢ the end of ‌May before‌ returning in September. Yoga aims to reinforce its position as a leading fruit juice brand in Italian supermarkets‍ and bars, offering a product range that includes⁣ single-serving cartons, family-sized formats, and iconic ‍green glass bottles.

Yoga ‌Juice Launches New Ad Campaign: “When it’s ⁢Life, it’s Yoga”

Italian juice brand⁣ Yoga, a mainstay since 1946, has ​launched a ‌new advertising campaign centered around the slogan, “When it’s Life, it’s yoga.” The campaign, which began airing on Italian television and radio ⁤on April 13, aims too celebrate the authentic taste and tradition of Yoga juices, emphasizing their role​ in consumers’ daily lives.

The ad campaign highlights how Yoga juices are ⁢present in various scenarios, ⁢from family breakfasts to snack breaks at‍ cafes, ‌gatherings with friends, and leisure activities. The campaign underscores values such as vitality, freshness, and⁣ joy, aiming to transmit positive energy and a message of overall well-being.

federico Cappi, Marketing Director Retail⁤ of Conserve‍ Italia, the cooperative ⁢group that owns the brand, stated the campaign emphasizes the connection ⁢between the brand and​ consumers throughout their day. According to Cappi, Yoga is “Much more than good,” bringing ⁣positive energy, vitality, and well-being ​to people’s routines for 80 years.​ the commercials aim to show how “When it’s ⁢life, it’s Yoga”​ by illustrating the brand’s presence‍ in numerous, everyday scenarios.

The advertising campaign includes 15 and 30-second TV and radio ⁢spots,along with digital activities,and ⁣will run through the end of May before returning in September. Yoga aims to reinforce its position as ‍a⁣ leading fruit⁤ juice brand in Italian supermarkets⁤ and bars, offering a product range‍ that includes single-serving ‍cartons, family-sized formats, and iconic green glass bottles.

Yoga⁢ Juice ‌FAQs: “When it’s Life, it’s Yoga” Campaign

What is the new Yoga Juice ad campaign about?

The campaign, titled⁣ “When it’s Life, it’s ​Yoga,” aims to⁤ celebrate Yoga juices’ presence‌ in everyday scenarios, emphasizing values like vitality and well-being. It highlights the ⁤brand’s role⁣ in Italian consumers’ daily lives.

When ‌did the campaign ​launch and what ‌media​ is it using?

The campaign launched on April 13th and utilizes 15 and 30-second ⁣TV and radio spots, complemented by digital ⁣activities.It’s scheduled ⁣to run through ‌May, with a return in September.

Who owns Yoga ⁢Juice?

Yoga Juice is owned by Conserve Italia, a cooperative group.

What is the importance of Yoga juice’s history?

Yoga has been a part ​of ⁢Italian⁣ life since 1946. This long history underscores⁤ its tradition and established‌ presence in the market.

What types of Yoga Juice products‌ are available?

Yoga offers a variety of formats, including single-serving cartons, family-sized bottles, and their iconic green glass bottles. Try⁤ them all to find your favorite!

Experience the “when it’s Life, it’s Yoga” ⁢campaign and discover how Yoga juices can brighten your ⁣everyday moments!