By Jeff Howe, Mike Sando, Mike Jones and Dianna Russini
In a league characterized by parity, the NFL is predominantly influenced by franchises that exhibit stability.
This stability begins at the top. Successful teams require a reliable owner and a competent front office, which are essential for achieving long-term success on the field. The most effective front offices excel in talent identification and ensure that each department aligns with a shared vision, free from the distractions of office politics that could derail their focus on winning.
As one prominent executive noted during this assessment: “The effectiveness lies in the balance and interconnectivity of the various departments and decision-making processes that contribute to the on-field product and future plans. Managing this balance is the primary challenge for a proficient front office.”
The Athletic surveyed 40 insiders from the league, comprising 35 senior executives and five coaches, to create the NFL Front Office Rankings. Respondents, who provided their votes and insights anonymously to encourage honesty, were tasked with listing their top five front offices in order of preference, based solely on each franchise’s football operations. (Participants were prohibited from voting for their own teams.)
The findings highlighted the importance of stability, with eight of the top 10 teams led by general managers who have been in their roles for a minimum of five years. Among the top six teams, four, including the top two, promoted their GMs from within the organization.
“results matter,” the high-ranking executive stated, “but the day-to-day operations hinge on your processes. Do you have a solid approach regarding the draft, free agency, and contract structures? Are you aligning aggressive roster building with your team’s life cycle? All these aspects contribute to what defines the best front offices.”
The scoring system: Votes for first place garnered 10 points, second place received seven points, third gained five, fourth earned three, and fifth acquired one. (One respondent divided their fifth-place vote between two teams.)
Total points: 259 (15 first-place votes, appeared on 36 ballots)
Owner: Steve Bisciotti
General manager: Eric DeCosta
Head coach: John Harbaugh
It has been over five years since Ozzie Newsome stepped down as the general manager of the Baltimore Ravens. His proteges have kept the team in the playoff hunt nearly every season since his departure.
DeCosta, who began as a player personnel intern during the Ravens’ inaugural season in 1996 and has remained with the organization ever since, took over from Newsome in 2019. Under his leadership, Baltimore secured 56 wins in his first five seasons, ranking third in the league for that span.
DeCosta skillfully navigated the complexities of quarterback Lamar Jackson’s contract, overcoming a trade request to finalize a five-year, $260 million extension in 2023. Jackson then went on to clinch his second MVP award last season.
From a talent acquisition perspective, DeCosta played a pivotal role in the trade for linebacker Roquan Smith, developed a strong reputation in the early (safety Kyle Hamilton, wide receiver Zay Flowers) and mid-rounds (defensive tackle Nnamdi Madubuike, tight end Isaiah Likely), signed a key free agent in running back Derrick Henry, and fostered an environment where experienced players like linebacker Kyle Van Noy can excel. These are just a few examples of his efforts.
Additionally, DeCosta proactively addressed the potential departure of receiver Hollywood Brown, trading him alongside a third-round pick to the Arizona Cardinals for a first-round selection that resulted in center Tyler Linderbaum.
“Consistency,” stated an NFC executive regarding the Ravens’ front office. “They understand what it means to be a Raven and know how to win with those individuals.”
That’s
Discussions surrounding DeCosta and his staff often revolve around their ability to identify players and individuals who will thrive within their program. This is further enhanced by head coach John Harbaugh, who has been at the helm since 2008, ensuring a consistent understanding among all parties involved.
The impact of the Ravens can be observed throughout numerous organizations in the NFL. Current general managers Joe Hortiz (Los Angeles Chargers) and Joe Douglas (New York Jets) both gained experience under Newsome, famed for architecting Baltimore’s two Super Bowl victories and frequently regarded as the best GM in history. Additionally, Chicago Bears assistant general manager Ian Cunningham, regarded as a potential future GM, also spent time working with Newsome.
Total points: 174 (with 13 first-place votes, featured on 25 ballots)
Owner: Clark Hunt
General manager: Brett Veach
Head coach: Andy Reid
Reid and Veach form a formidable partnership for the two-time defending Super Bowl champions. Veach began his career as a coaching intern under Reid in Philadelphia in 2004 and subsequently followed Reid to Kansas City. He played a crucial role in the decision to select Patrick Mahomes in 2017, during the tenure of then-GM John Dorsey, whom he succeeded shortly after that draft. Veach has since transformed the offensive line and equipped defensive coordinator Steve Spagnuolo with a talented young defense that has ranked among the top 10 in scoring defense in four of the past five years.
“Veach has grown alongside Andy, which has fostered a clear vision for the types of players they seek and what suits their system,” remarked an executive. “The combination of winning and continuity has given that staff an in-depth understanding of what succeeds there. Both Veach and assistant general manager Mike Borgonzi excel at evaluating talent, with a keen eye for players who fit the league’s demands.”
Although Mahomes’ contract may be revisited in the near future, he remains the best bargain in the league, as the Chiefs cleverly secured him before the quarterback market surged. Mahomes himself aimed for a long-term partnership that would enable the team to assemble an elite roster around him. The 12 quarterbacks currently earning more than Mahomes, collectively, have won zero Super Bowls and achieved 19 playoff victories compared to his 15.
One general manager who ranked Kansas City’s front office as the best stated: “They enjoy the stability provided by that head coach, alongside a GM who feels at ease in his role.”
As Mahomes and Reid emerge as the franchise’s face, Veach has quietly reinforced a roster that has contributed to their victory in three of the last five Super Bowls.
Total points: 151 (with 3 first-place votes, featured on 26 ballots)
CEO: Jed York
General manager: John Lynch
Head coach: Kyle Shanahan
Like the Chiefs, the 49ers benefit from having a powerful head coach who was pivotal in the selection of their GM.
Shanahan and Lynch, after a challenging 10-22 start to their careers, have guided the team to two Super Bowls and four NFC Championship Games in the last five years. Their 62 regular-season and playoff victories from 2019 to 2023 rank third in the NFL.
Three former associates from the Shanahan/Lynch front office have since secured general manager positions elsewhere: Kwesi Adofo-Mensah (Vikings), Ran Carthon (Titans), and Adam Peters (Commanders).
“Across the organization, there is a shared vision regarding team construction,” remarked an AFC talent evaluator. “They excel in late-round picks, with those players making significant contributions. They boast an excellent roster featuring seven All-Pros.”
The upper-tier talent of the Niners stands strong against any team in the league. They have successfully extended contracts for many key players, even though negotiations have become tense at times with Nick Bosa, Deebo Samuel, Brandon Aiyuk, and Trent Williams.
“The challenges they faced,” noted a general manager, referring to the summer holdouts of Aiyuk and Williams, “stemmed from the presence of so many talented football players.”
The 49ers committed three first-round picks in a problematic trade during the 2021 draft to acquire quarterback Trey Lance. However, the emergence of Brock Purdy, who went from Mr. Irrelevant to a possible long-term franchise QB, has compensated for Lance’s struggle to make an impact in San Francisco. Should the team decide to pay Purdy close to the top of the market, the next challenge will involve balancing the roster with the new salary cap limitations.
4. Philadelphia Eagles
Total points: 140 (5 first-place votes, appeared on 23 ballots)
Owner: Jeffrey Lurie
General manager: Howie Roseman
Head coach: Nick Sirianni
Voters highlighted Roseman’s analytical and innovative strategy in roster building, which has maintained the Eagles’ presence in the playoff scene throughout his tenure, culminating in a Super Bowl LII triumph and another NFC championship in 2022.
Since Roseman’s ascent to general manager in 2010—with a few interim years during the Chip Kelly era—the Eagles have made eight playoff appearances and achieved a winning record in six of their last seven seasons.
“Howie is incredibly aggressive,” remarked an executive. “This really distinguishes their approach. They take opportunities. He’s not hesitant to take risks with players, which is a commendable trait in that role, and he promptly moves on when a situation isn’t yielding results. Those qualities are appealing in a general manager. They have always had individuals in Philly who excel at player evaluation.”
One of the standout aspects of the Eagles is their ability to nurture front-office talent. Chiefs GM Brett Veach, Jets GM Joe Douglas, and Browns GM Andrew Berry all honed their skills under Roseman. Likewise, Bears assistant GM Ian Cunningham and former Eagles assistant GM Jason Licht, who worked with Roseman in Philly from 2003-07, exemplify this trend. Current Eagles assistant GM Alec Halaby is also drawing interest from teams for GM positions elsewhere.
“The resources available in Philadelphia and the access to various departments allow for substantial learning,” another executive noted.
During Roseman’s tenure, the Eagles accomplished the unique feat of selecting a second-round quarterback and advancing him to the level where he received a top-tier second contract. Among the 20 quarterbacks currently earning $25 million or more annually, only Hurts and Dak Prescott were granted their contracts by the teams that drafted them, and notably, neither came from the first round. Hurts has benefited from an elite offensive line, while the Eagles demonstrated flexibility by trading for A.J. Brown and drafting DeVonta Smith in the first round, successfully retaining both star receivers with second contracts.
Though the Eagles have experienced more coaching turnover compared to the teams ranked higher, Roseman’s steady strategy has preserved the team’s identity.
Total points: 62 (appeared on 20 ballots)
Owner: Sheila Ford Hamp
General manager: Brad Holmes
Head coach: Dan Campbell
Holmes, who took the reins in 2021, led the Lions to one of the most successful seasons in franchise history last year.
As one general manager stated: “If you were to ask who the top GM in the league is right now, it could well be him. I admire his demeanor and what he represents.”
Holmes and Campbell share a unified vision, which has enabled the GM to acquire players fitting Campbell’s requirements. Together, they’ve constructed a team that is tough, selfless, and talented.
“Detroit has excelled at identifying their style and selecting players who fit that mold through both the draft and free agency,” commented an NFC executive.
Holmes’ first-round selections include right tackle Penei Sewell, defensive end Aidan Hutchinson, wide receiver Jameson Williams, running back Jahmyr Gibbs, linebacker Jack Campbell, and cornerback Terrion Arnold. The Lions have crafted one of the premier offensive lines in the league while rejuvenating quarterback Jared Goff by building a supportive team around him.
This was by no means a minor rebuild for an organization that had secured only one playoff victory in the Super Bowl era prior to the new management’s arrival, and Holmes achieved a turnaround in remarkably little time. In the process of roster development, Campbell has expressed his commitment to…
wants players who would have excelled as teammates during his playing days, and Holmes has made that happen.
“Detroit has effectively crafted their team in a way that reflects their unique identity, setting them apart from the rest,” noted an executive.
Total points: 54 (appeared on 16 ballots)
Team president: Mark Murphy
General manager: Brian Gutekunst
Head coach: Matt LaFleur
The Packers have maintained consistent quarterback stability over the years, mirroring their solid front office structure. Gutekunst, much like his predecessor, Ted Thompson, spent time under Hall of Fame Packers GM Ron Wolf more than two decades ago. This longstanding tradition in scouting has contributed to Green Bay’s high ranking on this list.
With a surge of youthful talent, such as quarterback Jordan Love, the team made it to the playoffs last season while dealing with $65 million in dead money, primarily from the Aaron Rodgers trade. Their playoff appearance and impressive victory over Dallas in the wild-card round indicated that the Packers are two years ahead of schedule in their rebuilding efforts. This season, they face another $51 million in dead money, but a return to the playoffs remains possible if Love, who may return from a sprained knee this week, and his young teammates continue to progress.
Identifying Love as Rodgers’ successor came with a divisive first-round pick in 2020, part of Gutekunst’s strategy to manage one of the most intricate quarterback transitions in recent history.
“Gutekunst’s modesty and authenticity, coupled with his football intellect, stand out,” commented an executive. “He follows a methodical approach and stays calm under pressure. Their decisions in free agency have been sound. They understand their roster and their head coach well. It’s a calculated approach; they’re not in a rush to seek quick solutions. They trust their method.”
With Gutekunst and head coach Matt LaFleur, the Packers could find themselves in championship contention even before 2025, once the dead money is cleared from the books.
Total points: 52.5 (1 first-place vote, appeared on 11 ballots)
Chair: Jody Allen
General manager: John Schneider
Head coach: Mike Macdonald
Schneider’s 14-year collaboration with former coach Pete Carroll resulted in 10 playoff appearances, two conference championships, and a win against Denver in Super Bowl XLVIII. He played a vital role in constructing a legendary defense in the early 2010s and was pivotal in identifying Russell Wilson as a franchise quarterback.
Currently, the franchise is undergoing a transition following the 2022 trade of Wilson to Denver and Carroll’s exit after last season. However, many of Schneider’s key associates have been with the organization for over a decade and remain intact.
“Everyone enjoys working there,” remarked a GM. “The front office atmosphere is excellent, bridging coaching and personnel (staff). John Schneider promotes collaboration. They excel in drafting. Despite Pete’s departure, the transition has been remarkably smooth.”
Although the Seahawks have not won a playoff game since 2019, they hold a 3-0 record in Macdonald’s inaugural season and are coming off two consecutive 9-8 seasons, with Geno Smith stepping in for Wilson. Their decisions to draft Wilson and subsequently trade him demonstrate a willingness to make bold moves despite potential criticism. The trade that sent Wilson to Denver has proven to be one of the most beneficial deals in recent years.
“They possess a clear vision of their identity,” said an executive. “(Schneider) had a robust partnership with Pete (Carroll) for 13 years, characterized by exceptional communication and shared goals. (It’s a) stable organization. John remains very humble and has strong relationships throughout the league and with the media. He is well-informed and aware of current developments.
“Despite their continuity, he never becomes complacent; he’s always seeking what’s next and questioning, ‘What am I overlooking?’ He never assumes he has all the answers and values input from others. He’s a great leader and is respected by all because of his authenticity.”
Total points:
48.5 (1 first-place vote, appeared on 13 ballots)
Owner: Stan Kroenke
General manager: Les Snead
Head coach: Sean McVay
The appointment of McVay in 2017 marked a pivotal moment for a front office that includes president Kevin Demoff, who has been with the team since 2009, and Snead, who joined in 2012. Together, these three have established a management approach that embraces bold moves, notably exemplified by the trade for quarterback Matthew Stafford in 2021.
This transformation allowed the franchise to redefine itself and achieve a level of success not seen since the early 2000s, highlighted by their victory over Cincinnati in Super Bowl LVI. Snead notably ushered in an era characterized by the mantra “F— them picks,” trading away first-round draft choices for veteran talent at a time when many believed draft capital was essential due to the rookie-wage scale introduced with the 2011 CBA. From 2017 to 2023, the Rams did not utilize a first-round pick, yet they ranked sixth in winning percentage (.609) and third in playoff victories during that time.
In 2022, however, this aggressive strategy appeared to take a toll as injuries plagued a veteran team lacking in depth. Nevertheless, McVay successfully guided the team back to the playoffs in 2023.
“I think it’s pretty impressive how they went all in to win a Super Bowl,” remarked one head coach, “and then swiftly rebuilt the team.”
Total points: 33 (appeared on 9 ballots)
Owners: Terry and Kim Pegula
General manager: Brandon Beane
Head coach: Sean McDermott
Beane transitioned from the Carolina Panthers to join the Bills in 2017, and along with McDermott, he has transformed the team into a consistent contender. In 2018, he notably traded up to select quarterback Josh Allen, then fortified the roster around him, allowing Allen to evolve from a raw quarterback to one of the league’s elite players.
<p“Beane is the top GM in the NFL,” praised one executive, who emphasized his understanding of people and team culture.
Following three consecutive divisional round losses, Beane made the decision to trade wide receiver Stephon Diggs and part ways with aging, high-cost defensive leaders. Early outcomes look promising for the undefeated Bills.
“I consider Beane a top-five GM,” stated a fellow general manager. “He’s incredibly intelligent, first of all. He never seeks the spotlight. When you look at their draft strategy and free agent acquisitions, plus the patience they’ve shown with the head coach, and hitting on the quarterback — that was a tough call. I’m a big supporter of him and his coach. They have all the essential qualities, especially in a challenging market. This isn’t exactly a destination for free agents.”
Total points: 19 (1 first-place vote, appeared on 4 ballots)
Owner: Art Rooney II
General manager: Omar Khan
Head coach: Mike Tomlin
The Steelers’ transition in 2022 from longstanding GM Kevin Colbert to Khan, who has been part of the organization since 2001, signifies the most notable recent shift for one of the NFL’s most consistent franchises.
Mike Tomlin stands as the league’s longest-serving coach and one of only three head coaches for the Steelers since 1969, and he has never experienced a losing season.
“They embody an old-school mentality,” remarked one executive. “They have maintained the same defensive scheme for years and excel at identifying players who fit that system.”
One area of concern, however, is the Steelers’ ongoing quest for a long-term quarterback, a search that has intensified since Ben Roethlisberger’s decline. Despite uncertainty at that position, they have consistently performed well, securing a top-10 scoring defense four times in five years since Roethlisberger’s retirement, allowing them to remain competitive in the AFC North.
Others receiving votes
Only two additional teams, the Houston Texans and Cleveland Browns, garnered multiple top-five votes from our panelists. The Dallas Cowboys appeared
on one ballot, garnering a first-place vote. Another six teams received a lone vote each.
— Contributions to this story were made by The Athletic’s Paul Dehner Jr.
(Top illustration of Howie Roseman, John Lynch, and Kyle Shanahan, Brett Veach: Dan Goldfarb / The Athletic; Mitchell Leff, Michael Zagaris / San Francisco 49ers, David Eulitt / Getty Images)
Stability Reigns: The NFL Front Office Rankings Highlight Teams with Lasting Success
The NFL is not just a game of athletic prowess; it’s a business where strategic planning and strong leadership in the front office can significantly impact a team’s success on the field. When examining the NFL front office rankings, we uncover a pattern of stability that often translates to sustained performance, championship runs, and long-term fan engagement. This article delves into the attributes that define successful front offices, the benefits of strong management, and highlights specific franchises that exemplify excellence.
Key Attributes of Successful NFL Front Offices
Understanding what makes an NFL front office effective is crucial for teams aiming for success. Here are some essential characteristics:
- Consistency in Leadership: Teams with stable ownership and management tend to perform better over time.
- Effective Drafting Strategies: Smart, well-researched decisions during the NFL Draft can set the foundation for years of competitive play.
- Player Development: Successful teams invest in developing their players through quality coaching and training programs.
- Financial Acumen: A strong grasp of salary cap management allows teams to maintain a competitive roster while ensuring financial viability.
- Innovative Scouting: Cutting-edge scouting techniques and analytics improve team performance and talent acquisition.
Benefits of a Stable Front Office
Having a stable and effective front office brings numerous advantages to NFL franchises:
1. Long-term Success
Teams that prioritize stability often find that their on-field performance improves over the years. This consistency builds a winning culture that attracts talent.
2. Fan Engagement
When fans see a clear vision and commitment from the front office, it fosters loyalty and enhances the overall fan experience. This engagement can lead to increased ticket sales and merchandise revenue.
3. Competitive Advantage
A stable front office can outperform rivals by making strategic decisions that other teams may overlook, such as scouting lesser-known talent or creatively managing the salary cap.
Notable Case Studies: Teams with Lasting Success
The following teams have exemplified the qualities of a successful front office, allowing them to thrive in a competitive landscape:
Green Bay Packers
With a unique ownership structure and a history of success, the Packers have maintained stability through:
- Long-term management strategies
- A strong draft and develop philosophy
This has resulted in multiple Super Bowl titles and a loyal fan base.
Pittsburgh Steelers
The Steelers are renowned for their consistency in leadership, having only three head coaches since 1969. Their success can be attributed to:
- Effective scouting and drafting
- Strong player development programs
This has led to six Super Bowl championships and a culture of excellence.
New England Patriots
The Patriots’ front office under Bill Belichick and Robert Kraft has been a model of success, defined by:
- Innovative strategies
- Exceptional player evaluations
The result? A dynasty that includes nine Super Bowl appearances and six championships.
Table: NFL Front Office Rankings Snapshot
| Team | Championships | Years of Stability | Key Personnel |
|---|---|---|---|
| Green Bay Packers | 4 | 102 | Brian Gutekunst (GM) |
| Pittsburgh Steelers | 6 | 53 | Kevin Colbert (GM) |
| New England Patriots | 6 | 20 | Bill Belichick (HC) |
| San Francisco 49ers | 5 | 75 | John Lynch (GM) |
| New Orleans Saints | 1 | 54 | Mickey Loomis (GM) |
Practical Tips for Building a Successful Front Office
For teams looking to emulate the success of the top NFL front offices, consider these practical strategies:
1. Embrace Analytics
Utilizing data analytics can help teams make informed decisions on player acquisitions and game strategies.
2. Invest in Player Development
A focus on coaching and player welfare can lead to a healthier, more competitive roster.
3. Foster a Winning Culture
Establishing clear team values and expectations can create a cohesive environment that promotes success.
4. Stay Flexible
The NFL landscape is constantly changing. Adaptability in decision-making allows teams to seize opportunities as they arise.
First-Hand Experiences from NFL Executives
Many NFL executives attribute their teams’ success to a commitment to foundational principles. Here are insights from a few notable figures:
John Schneider, Seattle Seahawks GM
“Building a strong team culture starts with communication. We prioritize transparency and relationships within the organization.”
Kevin Colbert, Pittsburgh Steelers GM
“We focus on stability and consistency. Our success over the decades is a testament to our philosophy.”
Conclusion
With a keen understanding of the attributes that contribute to a successful front office, NFL teams can not only improve their performance but also create a sustainable model for future success. By examining the top-ranked franchises, aspiring teams can learn valuable lessons that will help them navigate the complex landscape of professional football. Stability reigns supreme in the NFL, and it’s clear that teams with lasting success are those that prioritize strong leadership and strategic planning.
