AFL broadcasts Face Scrutiny Over Gambling Ads Despite Sportsbet Pullback
Despite a public commitment from Sportsbet to cease in-game betting advertisements on television due to community concerns,similar promotions have persisted during AFL analysis programs on Channel 7 and the AFL’s digital platforms. This continuation has spurred calls for increased regulation from gambling researchers.
Multi-Bet Focus Raises Concerns
The nature of the bets promoted also drew criticism. From 2020 to 2023, the segments predominantly featured multi-bets. Experts say betting companies favor multi-bets over single bets due to their higher profit margins.
Gambling Ads Integrated Into Game Culture Argue Critics
Critics contend that these ads are deeply ingrained in the culture of the game.
“The ads are packaged as part of the culture and the norms of the game,” said Ross Gordon, from the University of Technology Sydney’s business school.
Concerns remain that it’s unfeasible to watch sports on TV in Australia without constant gambling promotions.
Same-Game Multis: How Sportsbet’s popular Bets Stack the Odds Against Gamblers
Sportsbet’s same-game multi bets, a popular option combining multiple wagers into one, are facing scrutiny due to their considerably lower odds of winning. These bets, while offering the allure of substantial payouts from small stakes, ultimately favor the betting companies.
Understanding the Risks of Multi Bets
Multi bets combine several wagers, requiring each individual bet to be accomplished for the entire multi to win. As one expert notes, “In every bet, the odds are stacked against you… So with multis, the odds are stacked against you even more.” because the odds of each bet are multiplied, the potential payout increases dramatically, but the likelihood of winning plummets.
The Allure of Big Payouts
The appeal of same-game multis lies in the possibility of a large return on a small investment. However, this potential masks the inherent risk. The combined odds create an illusion of attractiveness, enticing gamblers with the prospect of significant winnings while increasing profits for betting companies due to their lower probability of success.
Quantifying the Losses
the true extent of losses associated with same-game multis has been brought to light, highlighting the financial risks involved in these types of bets.
Track My Brown: How a Comedic Venture Exposed Betting Losses and Changed Sports Advertising
what began as a lighthearted attempt to track the betting tips of a former AFL player has evolved into a powerful anti-gambling advertising movement. An analysis of bets promoted by Nathan Brown on Sportsbet, meticulously tracked and shared online, revealed significant losses for those who followed his advice, ultimately impacting sports broadcasting and advertising strategies.
Tracking Brown’s Bets Revealed Significant Losses
The ”Track My Brown” experiment, started as a comedic endeavor, involved placing a hypothetical $20 on each bet promoted by Nathan Brown in Sportsbet videos. Replicating the analysis,it was discovered that following Brown’s tips from round 20 in 2023 would have resulted in losses exceeding $800 over just 14 weeks. This stark revelation gained traction online, amassing thousands of followers and sparking widespread media attention.
Sportsbet Pulls Back, Cites Community Sentiment
In 2024, losses continued, albeit at a slower pace, prompting Sportsbet to gradually reduce promotion of multi-bets after round 7.instead, the company shifted its focus to single bets and, at times, refrained from promoting any bets at all. Notably, Nathan Brown’s segment did not feature a bet advice for the Grand Final for the first time in years, and the segment was later removed from broadcasts entirely.
Sportsbet attributed this decision to “listening to stakeholder and community sentiment on TV gambling advertising.” Similar segments featuring former NRL player joel Caine during NRL games where also discontinued.
Segments Shift to Other Platforms
While the removal of these segments from television broadcasts is a welcome change, similar content continues to appear on other online platforms. The ongoing presence of these segments underscores the need for continued scrutiny of gambling advertising across all media channels.
AFL Modifies Promotion of Betting Segments Amid Scrutiny
The Australian Football League (AFL) appears to have altered its approach to promoting betting segments featuring prominent figures, following questions raised about the frequency and nature of these promotions.
Decline in Multi-Bet promotions Follows Inquiry
Recent observations indicate a decrease in the promotion of multi-bets within AFL’s sponsored segments, notably those featuring Nathan Brown and Kane Cornes. This shift comes after inquiries were submitted to the AFL regarding these promotional activities.
“Match Preview” Segments Under Observation
Segments such as “Match Preview,” which included Brown and Cornes advocating for specific bets, most frequently multi-bets,have been less visible on the AFL’s X (formerly Twitter) account and official website. Notably, the posting of these segments on X platform has ceased since ABC News approached the AFL for comment.
AFL’s Response and Safeguards
While the AFL did not provide an official on-the-record response, sources indicate that the league’s gambling-related video content includes age-gating. This measure prevents users who have self-identified as under 18 years old from viewing the content. An opt-out feature is also reportedly available.
Television Airings and Broadcast times
These segments also aired on television, including during the 7-8 PM timeslot on Monday evenings within the football analysis programme of Agenda Setters.
AFL Faces Scrutiny over Sportsbet Partnership Amidst Gambling Concerns
Australia’s premier Aussie Rules football league, the AFL, is under increasing pressure to re-evaluate its relationship with Sportsbet, its official wagering partner, amid growing concerns about the promotion of sports betting, particularly multi bets. The controversy highlights the pervasive nature of gambling advertising in sports and its potential impact on audiences.
Multi-Bet Promotion Fuels Controversy
Sportsbet actively promotes multi bets through various channels, including its app, social media, and television advertisements. These ads often feature high-profile figures,including former AFL players and commentators. A count revealed at least 20 prominent individuals across AFL, NFL, NBL, and racing have endorsed multi bets on these platforms.
Expert Commentary Raises Concerns
Ross Gordon, a professor of behavior and social change at the University of Technology Sydney, argues that the use of former players to promote gambling normalizes and embeds it within the sport’s culture. He emphasizes the cumulative effect of various marketing strategies, including television and social media advertising, and expert tipping, contributing to a widespread gambling environment.
Growing Popularity of Sports betting
Marketing is identified as a contributing factor to the increasing popularity of sports gambling. A recent report indicated online betting accounts for a significant portion of the overall gambling market.
Call for Advertising Reform
Professor Gordon suggests examples showcase the need for advertising reform across television and online platforms.
australia’s Gambling Problem: Sports Betting Fuels Rising Losses Amid Calls for Stricter Regulations
Australians are losing billions of dollars annually to gambling, with sports betting, especially online platforms, representing the largest source of these losses. Despite well-documented harms, advocates say goverment action to curb gambling has been hampered by the industry’s lobbying power, raising concerns about public health and financial stability.
Sports Betting Dominates Australian Gambling Losses
Gambling losses in Australia are substantial, and sports betting is the primary contributor. A recent study indicates that approximately eight percent of Australians engage in betting activities at least once a month, with a disproportionate number being young men. This pervasive gambling culture is raising alarms among health and policy experts.
Calls for Stronger regulations to Curb gambling harm
Experts argue that straightforward regulations could significantly reduce gambling-related harm in Australia. Proposed measures include stricter advertising controls and tighter restrictions on online gambling platforms. These recommendations stem from a bipartisan parliamentary committee that investigated online gambling in 2022, chaired by the late MP Peta Murphy.
Government Inaction Stalls Progress
Despite a parliamentary committee’s 30 recommendations, including a complete ban on gambling advertising on television and online over three years, government action has been slow. A partial television advertising ban was considered but stalled, raising concerns that the powerful gambling industry is influencing policy decisions.
Debate Over Advertising Ban Intensifies
The debate over gambling advertising continues, with advocates pushing for a complete ban to protect vulnerable individuals and families. The delay in implementing stricter regulations highlights the challenges in balancing industry interests with public welfare concerns.
Australia’s Online Gambling ad Reforms Gain momentum
australia is on the cusp of significant reforms in online gambling advertising, with both the Labor and Coalition parties signaling a commitment to tightening regulations if elected. This comes amid growing concerns about the impact of pervasive gambling ads on the community, especially vulnerable individuals.
sportsbet Signals Shift Amid growing Pressure
In a notable move, Sportsbet, a major player in the online betting market, has indicated a renewed focus on customer safety and community expectations. while the company did not directly address questions regarding the continued advertising of betting odds on online platforms, a spokesperson highlighted investments in tools like “Real Time Intervention technology.”
Sportsbet also emphasized its role in driving industry-wide changes, including the implementation of credit card bans, the introduction of a National Self-Exclusion Register (BetStop), and stricter customer ID protections within the last 18 months.
Calls for Broader Reforms Intensify
The potential for stricter regulations follows increased scrutiny of online gambling, including a parliamentary inquiry spearheaded by the late Peta Murphy, who advocated for reform before her death at age 50. The inquiry highlighted the need for greater protections against gambling-related harm.
While Sportsbet’s moves are seen as a positive step, some experts believe more extensive changes are necessary to effectively address the issue of gambling advertising and its potential impact.
Political Will Aligned on Gambling Ad Reform
Statements from both the Labor and Coalition governments to the ABC indicate a bipartisan commitment to enforcing gambling advertising reform, should they be elected. This alignment suggests that significant changes to the online gambling landscape are likely on the horizon in Australia.
Sportsbet Removes Live Odds Segments From AFL and NRL Broadcasts
In a move praised as a step in the right direction, Sportsbet has removed its live odds segments from AFL and NRL broadcasts on its channels. While some experts believe this is a positive advancement to protect children from gambling exposure, they also caution that the move doesn’t negate the urgent need for comprehensive industry regulation.
Reduced Exposure for Younger Audiences
The decision by Sportsbet means that viewers will no longer be exposed to live odds during AFL and NRL broadcasts on the company’s platform. This change primarily aims to reduce unintentional exposure to gambling advertising, especially among children.
Voluntary Regulation or Strategic Move?
One expert suggests Sportsbet’s action could be an attempt to preempt stricter regulations by addressing community concerns about gambling marketing.
Call for Broader Industry Reform
Despite Sportsbet’s initiative, experts emphasize the necessity for broader industry reform, urging immediate action on the 2022 Senate committee recommendations concerning gambling advertising and marketing. “There was almost universal agreement on the harm it’s doing – why the wait?” one expert stated, highlighting the widespread consensus on the detrimental effects of unchecked gambling promotion.
Parental Controls on Social Media
As a preventive measure, parents are encouraged to activate social media controls on their children’s accounts. This will help minimize their exposure to gambling advertising while using these platforms.
Ongoing Debate on Gambling Advertising
The removal of live odds segments has sparked debate, with some viewing it as a win, while others remain skeptical, pointing to the need for more comprehensive measures to address the potential harm of gambling advertising.
Push to Ban Gambling Ads Gains Momentum After Data Analysis Reveals Sports Betting Losses
Published [Date of Publication]
A growing movement is calling for a ban on gambling advertising after a data analysis revealed significant losses for sports bettors following publicly promoted wagers. Advocates argue that these ads normalize gambling and contribute to potential harm.
Data analysis Highlights Inconsistent Results in Sports Bets
The analysis tracked betting recommendations promoted on social media, comparing them against actual game outcomes. The data revealed a pattern of losses, raising questions about the effectiveness and potential misleading nature of these publicly touted bets.
Advocate Calls for end to Gambling Advertising
Adam Keily, a prominent voice in the call for gambling reform, expressed his desire to see gambling ads eliminated across all platforms.He emphasized the strength of data-driven arguments in advocating for change.
Keily plans to broaden his advocacy for gambling advertising reform across all platforms.
“I’d love to see gambling ads gone for good,” he said.
Methodology of Data Collection Noted
- Videos from a major sporting league’s social media account, specifically those tagging a prominent sports betting company, were used for the analysis.
- The analysis primarily focused on bets identical to those tracked by an autonomous source (“Track My Brown”), accounting for slight variations in odds across platforms.
- A “Best Bet” was counted as a single promoted bet if it appeared full screen with clearly presented odds or was explicitly declared in this very way by a commentator, even without explicit branding.
- In one instance where social media posts deviated significantly from the independant source’s data,the independent source’s data was used to maintain consistency. A single game where a video was not posted was excluded from the dataset.
Why are betting companies like Sportsbet prioritizing multi-bets over single bets in their advertising?
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AFL broadcasts Face Scrutiny Over Gambling Ads Despite Sportsbet Pullback
Despite a public commitment from Sportsbet to cease in-game betting advertisements on television due to community concerns,similar promotions have persisted during AFL analysis programs on Channel 7 and the AFL’s digital platforms. This continuation has spurred calls for increased regulation from gambling researchers.
Multi-Bet Focus Raises Concerns
The nature of the bets promoted also drew criticism. From 2020 to 2023, the segments predominantly featured multi-bets. Experts say betting companies favor multi-bets over single bets due to their higher profit margins.
Gambling Ads Integrated Into Game Culture Argue Critics
Critics contend that these ads are deeply ingrained in the culture of the game.
“the ads are packaged as part of the culture and the norms of the game,” said Ross Gordon, from the University of Technology Sydney’s business school.
Concerns remain that it’s unfeasible to watch sports on TV in Australia without constant gambling promotions.
Same-Game Multis: How Sportsbet’s popular Bets Stack the Odds Against Gamblers
Sportsbet’s same-game multi bets, a popular option combining multiple wagers into one, are facing scrutiny due to their considerably lower odds of winning. These bets, while offering the allure of substantial payouts from small stakes, ultimately favor the betting companies.
Understanding the Risks of Multi Bets
Multi bets combine several wagers, requiring each individual bet to be accomplished for the entire multi to win. As one expert notes, “In every bet, the odds are stacked against you… So with multis, the odds are stacked against you even more.” because the odds of each bet are multiplied, the potential payout increases dramatically, but the likelihood of winning plummets.
The Allure of Big Payouts
The appeal of same-game multis lies in the possibility of a large return on a small investment.Though, this potential masks the inherent risk. The combined odds create an illusion of attractiveness, enticing gamblers with the prospect of meaningful winnings while increasing profits for betting companies due to their lower probability of success.
Quantifying the Losses
the true extent of losses associated with same-game multis has been brought to light, highlighting the financial risks involved in these types of bets.
Track my Brown: How a Comedic venture Exposed Betting losses and Changed Sports Advertising
what began as a lighthearted attempt to track the betting tips of a former AFL player has evolved into a powerful anti-gambling advertising movement. An analysis of bets promoted by Nathan Brown on Sportsbet,meticulously tracked and shared online,revealed significant losses for those who followed his advice,ultimately impacting sports broadcasting and advertising strategies.
Tracking Brown’s bets Revealed Significant Losses
The ”Track My Brown” experiment, started as a comedic endeavor, involved placing a hypothetical $20 on each bet promoted by Nathan brown in Sportsbet videos. Replicating the analysis,it was discovered that following Brown’s tips from round 20 in 2023 would have resulted in losses exceeding $800 over just 14 weeks. This stark revelation gained traction online, amassing thousands of followers and sparking widespread media attention.
Sportsbet Pulls Back, Cites Community Sentiment
In 2024, losses continued, albeit at a slower pace, prompting Sportsbet to gradually reduce promotion of multi-bets after round 7.instead, the company shifted its focus to single bets and, at times, refrained from promoting any bets at all. Notably, Nathan Brown’s segment did not feature a bet advice for the Grand Final for the frist time in years, and the segment was later removed from broadcasts entirely.
Sportsbet attributed this decision to ”listening to stakeholder and community sentiment on TV gambling advertising.” Similar segments featuring former NRL player joel Caine during NRL games where also discontinued.
segments Shift to Other Platforms
While the removal of these segments from television broadcasts is a welcome change, similar content continues to appear on other online platforms. The ongoing presence of these segments underscores the need for continued scrutiny of gambling advertising across all media channels.
AFL Modifies Promotion of Betting Segments Amid Scrutiny
The Australian Football league (AFL) appears to have altered its approach to promoting betting segments featuring prominent figures,following questions raised about the frequency and nature of these promotions.
Decline in Multi-Bet promotions Follows Inquiry
Recent observations indicate a decrease in the promotion of multi-bets within AFL’s sponsored segments,notably those featuring Nathan Brown and Kane Cornes. This shift comes after inquiries were submitted to the AFL regarding these promotional activities.
“Match Preview” Segments Under Observation
Segments such as “Match Preview,” which included Brown and cornes advocating for specific bets, most frequently multi-bets,have been less visible on the AFL’s X (formerly Twitter) account and official website. Notably, the posting of these segments on X platform has ceased as ABC News approached the AFL for comment.
AFL’s Response and Safeguards
While the AFL did not provide an official on-the-record response, sources indicate that the league’s gambling-related video content includes age-gating. This measure prevents users who have self-identified as under 18 years old from viewing the content. An opt-out feature is also reportedly available.
Television Airings and Broadcast times
These segments also aired on television, including during the 7-8 PM timeslot on Monday evenings within the football analysis program of Agenda Setters.
AFL faces Scrutiny over Sportsbet Partnership Amidst Gambling Concerns
Australia’s premier Aussie rules football league, the AFL, is under increasing pressure to re-evaluate its relationship with Sportsbet, its official wagering partner, amid growing concerns about the promotion of sports betting, particularly multi bets. The controversy highlights the pervasive nature of gambling advertising in sports and its potential impact on audiences.
Multi-Bet Promotion Fuels Controversy
Sportsbet actively promotes multi bets thru various channels, including its app, social media, and television advertisements. These ads frequently enough feature high-profile figures,including former AFL players and commentators. A count revealed at least 20 prominent individuals across AFL, NFL, NBL, and racing have endorsed multi bets on these platforms.
Expert Commentary Raises Concerns
Ross Gordon, a professor of behavior and social change at the University of Technology Sydney, argues that the use of former players to promote gambling normalizes and embeds it within the sport’s culture. He emphasizes the cumulative effect of various marketing strategies,including television and social media advertising,and expert tipping,contributing to a widespread gambling surroundings.
Growing Popularity of Sports betting
Marketing is identified as a contributing factor to the increasing popularity of sports gambling. A recent report indicated online betting accounts for a significant portion of the overall gambling market.
Call for Advertising Reform
Professor Gordon suggests examples showcase the need for advertising reform across television and online platforms.
australia’s Gambling problem: Sports Betting Fuels Rising Losses Amid Calls for Stricter Regulations
australians are losing billions of dollars annually to gambling, with sports betting, especially online platforms, representing the largest source of these losses. Despite well-documented harms, advocates say goverment action to curb gambling has been hampered by the industry’s lobbying power, raising concerns about public health and financial stability.
Sports Betting Dominates Australian Gambling Losses
Gambling losses in Australia are substantial, and sports betting is the primary contributor. A recent study indicates that approximately eight percent of Australians engage in betting activities at least once a month, with a disproportionate number being young men. This pervasive gambling culture is raising alarms among health and policy experts.
Calls for Stronger regulations to Curb gambling harm
Experts argue that straightforward regulations could significantly reduce gambling-related harm in Australia. Proposed measures include stricter advertising controls and tighter restrictions on online gambling platforms. These recommendations stem from a bipartisan parliamentary committee that investigated online gambling in 2022, chaired by the late MP Peta Murphy.
Government Inaction Stalls Progress
Despite a parliamentary committee’s 30 recommendations, including a complete ban on gambling advertising on television and online over three years, government action has been slow. A partial television advertising ban was considered but stalled, raising concerns that the powerful gambling industry is influencing policy decisions.
Debate Over Advertising Ban Intensifies
The debate over gambling advertising continues, with advocates pushing for a complete ban to protect vulnerable individuals and families. The delay in implementing stricter regulations highlights the challenges in balancing industry interests with public welfare concerns.
Australia’s Online Gambling ad Reforms Gain momentum
australia is on the cusp of significant reforms in online gambling advertising, with both the Labor and Coalition parties signaling a commitment to tightening regulations if elected.This comes amid growing concerns about the impact of pervasive gambling ads on the community, especially vulnerable individuals.
sportsbet Signals shift Amid growing Pressure
In a notable move, Sportsbet, a major player in the online betting market, has indicated a renewed focus on customer safety and community expectations. while the company did not directly address questions regarding the continued advertising of betting odds on online platforms, a spokesperson highlighted investments in tools like “Real Time Intervention technology.”
Sportsbet also emphasized its role in driving industry-wide changes, including the implementation of credit card bans, the introduction of a National Self-Exclusion register (BetStop), and stricter customer ID protections within the last 18 months.
Calls for Broader Reforms Intensify
The potential for stricter regulations follows increased scrutiny of online gambling, including a parliamentary inquiry spearheaded by the late Peta Murphy, who advocated for reform before her death at age 50. The inquiry highlighted the need for greater protections against gambling-related harm.
While Sportsbet’s moves are seen as a positive step, some experts believe more extensive changes are necessary to effectively address the issue of gambling advertising and its potential impact.
Political Will Aligned on Gambling Ad Reform
Statements from both the Labor and Coalition governments to the ABC indicate a bipartisan commitment to enforcing gambling advertising reform, should they be elected. This alignment suggests that significant changes to the online gambling landscape are likely on the horizon in Australia.
Sportsbet Removes Live Odds Segments From AFL and NRL Broadcasts
In a move praised as a step in the right direction, Sportsbet has removed its live odds segments from AFL and NRL broadcasts on its channels. While some experts believe this is a positive advancement to protect children from gambling exposure, they also caution that the move doesn’t negate the urgent need for comprehensive industry regulation.
Reduced Exposure for Younger Audiences
The decision by Sportsbet means that viewers will no longer be exposed to live odds during AFL and NRL broadcasts on the company’s platform. This change primarily aims to reduce unintentional exposure to gambling advertising, especially among children.
Voluntary Regulation or strategic Move?
One expert suggests Sportsbet’s action could be an attempt to preempt stricter regulations by addressing community concerns about gambling marketing.
Call for Broader Industry Reform
Despite Sportsbet’s initiative, experts emphasize the necessity for broader industry reform, urging immediate action on the 2022 Senate committee recommendations concerning gambling advertising and marketing. “There was almost universal agreement on the harm it’s doing – why the wait?” one expert stated, highlighting the widespread consensus on the detrimental effects of unchecked gambling promotion.
Parental Controls on Social Media
As a preventive measure, parents are encouraged to activate social media controls on their children’s accounts. This will help minimize their exposure to gambling advertising while using these platforms.
ongoing Debate on Gambling Advertising
The removal of live odds segments has sparked debate, with some viewing it as a win, while others remain skeptical, pointing to the need for more comprehensive measures to address the potential harm of gambling advertising.
Push to Ban Gambling Ads Gains Momentum after Data Analysis Reveals sports Betting Losses
Published [Date of Publication]
A growing movement is calling for a ban on gambling advertising after a data analysis revealed significant losses for sports bettors following publicly promoted wagers. Advocates argue that these ads normalize gambling and contribute to potential harm.
Data analysis Highlights Inconsistent Results in Sports Bets
The analysis tracked betting recommendations promoted on social media,comparing them against actual game outcomes. The data revealed a pattern of losses, raising questions about the effectiveness and potential misleading nature of these publicly touted bets.
Advocate Calls for end to Gambling Advertising
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