Snuggs Scores Historic partnership with Manchester City Women’s Football Club
In a groundbreaking move, Snuggs, a Czech brand specializing in period underwear, has become the first global period-wear company to partner with a professional football club, Manchester City Women. The collaboration signifies the rising popularity of women’s football and the increasing focus on female athletes’ health and well-being, aiming to normalize conversations around menstruation in professional sports.
tackling taboos: Menstruation in the Spotlight
The partnership coincides with the surging interest in women’s football, marked by increased investment, higher attendance, sold-out stadiums, and growing global attention. Snuggs aims to make menstruation a more openly discussed aspect of sports, influencing training, performance optimization, and overall game strategy. The goal is to provide female athletes of all ages with reliable and cozy products.
Alex Greenwood Champions the Cause
Manchester City captain and England national team player, Alex Greenwood, is the face of the campaign. This underscores the meaning of the partnership and the openness with wich high-profile athletes are addressing the topic.
Snuggs x Manchester City Collection
The collaboration introduces a special collection featuring three designs of period underwear: classic, brief, and Brazilian cut, available in sizes XXS to 4XL.
Investing in the Future: educating Young Athletes
A key component of the initiative is an educational programme for manchester City’s Girls Academy, which includes providing the young talents with free Snuggs period underwear. This initiative aims to ensure young female athletes have access to modern menstrual care products, offering them the best support both on and off the field.
Driving Growth in Women’s Football
Snuggs’ interest in women’s football was sparked during the UEFA Women’s Euro 2022, which England won. The brand aims to further accelerate the growth of women’s football by partnering with a top club, raising awareness, providing solutions for menstruation during sports, and supporting young players.
Why Manchester City?
Manchester City’s commitment to building women’s football, coupled with their leadership and approach, made them the ideal partner. The club boasts a diverse team, dedicated training facilities for women and girls, and a stadium exclusively for women’s matches. Alex Greenwood’s enthusiasm for the collaboration further solidified the partnership.
Snuggs: A Leader in Period Underwear
Founded in 2019, Snuggs has rapidly grown into a leading brand in the period underwear sector, serving over 700,000 customers and selling more than three million products across key European markets.
Manchester City Women: A History of Success
Established in 1988 and integrated into Manchester City in 2012, the Manchester City Women’s Football Club has secured eight major trophies since turning professional in 2014, including the Women’s Super League title, FA Cups, and League Cups. The team has also consistently competed in the UEFA Women’s Champions League.
How does the educational programme for the Manchester City Girls Academy aim to empower young female athletes beyond providing access to period products?
Snuggs & Manchester City Women: Your Period Underwear FAQs
This Q&A dives deeper into the groundbreaking partnership between Snuggs and Manchester City Women’s Football Club, addressing key questions and offering insights.
Q&A
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What is Snuggs and why is this partnership important?
Snuggs is a Czech brand specializing in period underwear.This partnership is historic because it’s the first time a global period-wear company has partnered with a professional football club, highlighting the growing importance of women’s sports and the need to normalize conversations around menstruation.
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What are the goals of this collaboration?
The main goal is to normalize discussions about menstruation in sports, improve female athletes’ health and well-being, and provide them with reliable and pleasant period-care solutions. This includes influencing training,performance optimization,and game strategy.
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Who is the face of the campaign?
Alex Greenwood, Manchester City’s Women’s team captain and England national team player, is the face of the campaign, demonstrating the openness with which high-profile athletes are addressing the topic of menstruation.
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What products are included in the snuggs x Manchester City collection?
the collection includes three designs of period underwear: classic, brief, and Brazilian cut, ranging in sizes from XXS to 4XL.
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what is the educational program for the Manchester City Girls Academy?
The program provides young athletes with free Snuggs period underwear, alongside education about menstrual health. This initiative aims to ensure young female athletes have access to modern menstrual care products and the best support both on and off the field. Did you know that talking openly about periods can actually improve young girls’ confidence in their bodies?
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Why did Snuggs choose Manchester City?
Manchester City was chosen because of their commitment to building women’s football, their leadership, their dedicated training facilities for women and girls, and a stadium exclusively for women’s matches.
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How triumphant is Manchester City Women’s Football Club?
As turning professional in 2014, Manchester City Women’s Football club has secured eight major trophies, including Women’s Super League titles, FA Cups, and League Cups. They are also a consistent competitor in the UEFA Women’s Champions League.
This partnership is a significant step forward in supporting female athletes and changing the conversation around menstruation in sports. Learn more about Snuggs and the Manchester city Women’s Football Club to support this critically important initiative!
