S-Oil TotalEnergies Extends Sponsorship of Korean National Badminton Team Through 2027
WONJU, South Korea – S-Oil TotalEnergies Lubricants (STLC) has prolonged its official sponsorship agreement with the Badminton Korea association (BKA) untill March 2027, continuing its support for the national team and international competitions.
Partnership Renewal Highlights Commitment to Korean Badminton
The renewal agreement was formalized on March 28 at a dealer conference held in Oak Valley, Wonju, Gangwon Province. The signing ceremony was attended by Kim dong-moon, President of the BKA, and Patrice Deyrimi, representative of STLC, reinforcing their commitment to sustained collaboration.
Brand Visibility and Fan Engagement Planned
Under the terms of the sponsorship, STLC’s premium engine oil brand, “Quartz,” will feature prominently on the national team’s uniforms, advertising boards at international tournament venues, and official merchandise.STLC also intends to conduct diverse brand promotion initiatives targeting players and fans at domestic badminton tournaments through giveaways and brand booth operations.
Executives Emphasize Synergy and Shared Values
Patrice Deyrimi, STLC representative, stated that badminton embodies the core attributes of Quartz engine oil – performance, precision, and durability. He emphasized that the extended contract aims to strengthen engagement with badminton enthusiasts and consumers, promoting the brand’s excellence and solidifying its position as a top choice.
BKA President Kim Dong-moon expressed enthusiasm for the continued partnership,acknowledging STLC’s ongoing interest and support for the advancement of badminton in South korea. kim anticipates that the renewed agreement will further solidify the trust and cooperative relationship between the two entities, fostering activities aimed at expanding the sport’s base and enhancing STLC’s brand value.
Building on Existing Support
STLC has been an official sponsor of the BKA as 2023, providing support to the national team. TotalEnergies, one of STLC’s shareholder companies, has also been a title sponsor of major tournaments under the World Badminton Federation (BWF) as 2015, demonstrating a sustained commitment to the sport on a global scale.
According to the article, how does this sponsorship agreement build upon existing involvement of S-Oil TotalEnergies and TotalEnergies within the world of badminton?
S-Oil TotalEnergies Extends Sponsorship of Korean National Badminton Team through 2027
WONJU, South Korea – S-Oil TotalEnergies Lubricants (STLC) has prolonged its official sponsorship agreement with the Badminton Korea association (BKA) untill March 2027, continuing its support for the national team and international competitions.
Partnership Renewal Highlights Commitment to Korean Badminton
The renewal agreement was formalized on March 28 at a dealer conference held in Oak Valley, Wonju, Gangwon Province.The signing ceremony was attended by Kim dong-moon, President of the BKA, and Patrice Deyrimi, representative of STLC, reinforcing their commitment to sustained collaboration.
Brand Visibility and Fan Engagement Planned
Under the terms of the sponsorship, STLC’s premium engine oil brand, “Quartz,” will feature prominently on the national team’s uniforms, advertising boards at international tournament venues, and official merchandise.STLC also intends to conduct diverse brand promotion initiatives targeting players and fans at domestic badminton tournaments through giveaways and brand booth operations.
Executives Emphasize Synergy and Shared Values
Patrice Deyrimi, STLC representative, stated that badminton embodies the core attributes of Quartz engine oil – performance, precision, and durability. He emphasized that the extended contract aims to strengthen engagement with badminton enthusiasts and consumers,promoting the brand’s excellence and solidifying its position as a top choice.
BKA President Kim Dong-moon expressed enthusiasm for the continued partnership,acknowledging STLC’s ongoing interest and support for the advancement of badminton in South korea. kim anticipates that the renewed agreement will further solidify the trust and cooperative relationship between the two entities, fostering activities aimed at expanding the sport’s base and enhancing STLC’s brand value.
Building on Existing Support
STLC has been an official sponsor of the BKA as 2023, providing support to the national team. TotalEnergies, one of STLC’s shareholder companies, has also been a title sponsor of major tournaments under the World Badminton Federation (BWF) as 2015, demonstrating a sustained commitment to the sport on a global scale.
Q&A: S-Oil TotalEnergies and Korean Badminton
- Why is S-Oil TotalEnergies sponsoring the Korean National Badminton Team?
- The company sees a strong alignment between badminton’s core values (performance, precision, durability) and its “Quartz” engine oil brand. This sponsorship aims to boost brand visibility, engage with fans, and solidify its market position.
- What does the sponsorship entail?
- The sponsorship includes prominent placement of the “Quartz” brand on team uniforms, advertising at international tournaments, and official merchandise. S-Oil TotalEnergies also plans fan engagement activities like giveaways and brand booths at domestic badminton events.
- How long has S-Oil TotalEnergies been involved in badminton?
- S-Oil TotalEnergies has been an official sponsor of the Badminton Korea Association as 2023. TotalEnergies, a related company, has also been a title sponsor of major BWF tournaments since 2015, demonstrating a long-term commitment to the sport.
- Where will fans see the “Quartz” brand?
- Look for Quartz branding on the Korean national team’s uniforms, at international tournament venues, and on official merchandise.Also, keep an eye out for promotions and fan engagement activities at domestic badminton tournaments.
- Why is this sponsorship vital for Korean badminton?
- The sponsorship provides financial support for the national team and contributes to the growth of badminton in South Korea. it helps fund training, competitions, and promotional activities, ultimately expanding the sport’s base and enhancing its visibility.
- Trivia: Did you know?
- Badminton is one of the moast popular sports in south Korea, with a strong national team that consistently performs well in international competitions. This sponsorship supports the nation’s dedication to the sport!
This partnership strengthens not only S-Oil TotalEnergies’ brand but also the future of Korean badminton.
