Scott Brand will sponsor Ricky Stenhouse Jr. at Las Vegas. Image from JTG Daugherty Racing.
A reliable brand from Kimberly-Clark’s lineup will sponsor the No. 47 Camaro, driven by the 2023 DAYTONA 500 CHAMPION and current NASCAR Cup Series (NCS) race winner, Ricky Stenhouse Jr., at Las Vegas Motor Speedway. The side of the No. 47 will showcase Kimberly-Clark’s SCOTT® Brand as the series returns to the west. Stenhouse Jr. and the Kroger Racing team aim to take calculated risks to earn their second victory of the season.
“We gained valuable insights during our earlier Vegas race this year,” stated Stenhouse Jr. “We maintained a position in the top 20 for much of the event, but our team has been diligently working and achieving solid finishes on intermediate tracks as the season has progressed. Naturally, the momentum from our Talladega win is still with us, and we’re looking to channel that as we approach Las Vegas with SCOTT Brand on our No. 47 Camaro.”
Kimberly-Clark has been a long-term partner of the Kroger Racing team and is among the program’s founding partners.
<p“Much like NASCAR, life moves quickly, and Scott Brand is committed to helping consumers make the most of it,” commented Amber Smith, senior brand manager for Scott Brand®. “We take pride in supporting the Kroger Racing team, and we wish Ricky the best of luck this weekend!”
Recently, severe weather events, especially Hurricane Helene, resulted in devastating impacts across parts of the nation, particularly in western North Carolina. Kimberly-Clark has contributed over $2 million in cash and supplies to aid relief efforts in the affected areas. Stenhouse Jr. is also active in raising funds for hurricane relief by selling a #NCStrong t-shirt on his website www.slidejobranch.com, where he will match the proceeds to support those impacted by the storm.
Additionally, Kimberly-Clark and the SCOTT Brand will host a store event at Smith’s on Friday, October 18, ahead of the race weekend at Las Vegas Motor Speedway. Fans are invited to the location at 9710 W Skye Canyon Park Drive, Las Vegas, NV 89166, to receive free product samples and have the chance to meet Stenhouse Jr. between 3:30 PM and 5:00 PM PST.
Live coverage of the South Point 400 will commence on Sunday, October 20, at 2:00 PM ET on USA, PRN, and SIRIUSXM NASCAR Radio.
— JTG Daugherty Racing —
Ricky Stenhouse Jr. to Race with SCOTT® Brand Sponsorship at Las Vegas Motor Speedway
Overview of the Race
Ricky Stenhouse Jr., the talented NASCAR driver, is gearing up for an exciting race at the Las Vegas Motor Speedway with a prominent sponsorship from the SCOTT® brand. This collaboration marks a significant moment in both Stenhouse’s racing career and SCOTT®’s commitment to supporting motorsports. As fans eagerly anticipate the race, let’s delve into what this partnership means and explore the dynamics of the event.
About Ricky Stenhouse Jr.
Ricky Stenhouse Jr. has been a notable figure in NASCAR since he began his career in the NASCAR Xfinity Series. Throughout his journey, he has earned a reputation for his aggressive driving style and determination on the track. Stenhouse is known for his ability to adapt to different racing conditions and his knack for positioning himself in competitive situations.
SCOTT® Brand: A Legacy of Quality
SCOTT® is synonymous with high-quality paper products, including paper towels, toilet paper, and napkins. The brand’s commitment to excellence and innovation aligns perfectly with the high-stakes environment of NASCAR racing. By partnering with Stenhouse, SCOTT® is not only promoting its products but also demonstrating its dedication to community engagement and support for sports.
Significance of the Partnership
The sponsorship of Ricky Stenhouse Jr. by SCOTT® represents a powerful synergy between motorsports and consumer products. Here’s why this partnership is significant:
- Brand Visibility: The Las Vegas Motor Speedway attracts thousands of fans, providing SCOTT® with invaluable exposure.
- Community Engagement: SCOTT® values community involvement, and sponsoring a popular athlete like Stenhouse enhances its outreach.
- Connection with Fans: NASCAR fans are passionate, and this sponsorship helps SCOTT® connect with them on a personal level.
The Las Vegas Motor Speedway: A Racetrack Overview
The Las Vegas Motor Speedway is a renowned destination for motorsport enthusiasts. Here are some key features of the track:
| Feature | Details |
|---|---|
| Location | Las Vegas, Nevada |
| Track Length | 1.5 miles |
| Track Type | Tri-oval |
| First Race | 1996 |
| Seating Capacity | Around 100,000 |
Racing Strategy for Stenhouse Jr.
As Ricky Stenhouse Jr. prepares for the race at Las Vegas, his team will focus on several strategic elements to maximize performance:
- Qualifying Performance: Achieving a strong starting position is critical. Stenhouse’s team will work to optimize the car’s setup for qualifying.
- Tire Management: The Las Vegas track can be tough on tires, so monitoring tire wear will be essential for maintaining speed throughout the race.
- Pit Stop Efficiency: Quick and efficient pit stops can make a significant difference in the race outcome. The pit crew will need to be well-prepared.
- Adapting to Conditions: Weather and track conditions can change rapidly; Stenhouse will need to adapt his driving style accordingly.
Benefits of the SCOTT® Sponsorship
The SCOTT® brand sponsorship provides multiple benefits for both Ricky Stenhouse Jr. and the NASCAR community:
- Enhanced Brand Awareness: Stenhouse’s visibility on the track translates to increased recognition for SCOTT® products.
- Fan Engagement Activities: SCOTT® can organize events and promotions during race weekends, connecting with fans on-site.
- Collaborative Marketing Campaigns: The partnership opens doors for marketing initiatives that leverage both Stenhouse’s popularity and SCOTT®’s product range.
First-Hand Experience: Stenhouse’s Thoughts on the Sponsorship
In interviews leading up to the race, Ricky Stenhouse Jr. expressed enthusiasm about partnering with SCOTT®. He mentioned:
“Working with a brand that values quality and community like SCOTT® is really exciting for me. I look forward to representing them on the track and engaging with fans who love their products.”
Case Studies of Successful Sponsorships in NASCAR
To highlight the potential success of Stenhouse’s partnership with SCOTT®, we can look at previous sponsorships in NASCAR that yielded impressive results:
| Driver | Sponsor | Impact |
|---|---|---|
| Jeff Gordon | DuPont | Transformed DuPont into a household name through strategic marketing and successful branding. |
| Danica Patrick | GoDaddy | Increased GoDaddy’s visibility and customer engagement significantly during her tenure in NASCAR. |
| Tony Stewart | Office Depot | Created a strong brand association, contributing to increased sales during major racing events. |
Practical Tips for Fans Attending the Race
For fans attending the Las Vegas Motor Speedway to watch Ricky Stenhouse Jr. race with SCOTT® sponsorship, consider these tips:
- Arrive Early: Give yourself enough time to park and explore the venue before the race starts.
- Stay Hydrated: Las Vegas can be hot, especially during race season. Bring water bottles or purchase drinks at the venue.
- Wear Comfortable Clothing: Dress for the weather and wear comfortable shoes for walking around the track.
- Bring Ear Protection: The noise level can be high; earplugs can help protect your hearing.
- Engage with SCOTT® Events: Look for SCOTT® promotional events and giveaways to enhance your race experience.
Conclusion
As the excitement builds for the Las Vegas Motor Speedway race, the partnership between Ricky Stenhouse Jr. and SCOTT® brand is poised to make waves. With both Stenhouse’s competitive spirit and SCOTT®’s commitment to quality, this collaboration is one to watch. Fans can expect an exhilarating day filled with thrilling racing action, brand engagement, and community celebration.
