Amidst the vivid yellow inflatable training dummies on Carrington’s fields, Manchester United’s goalkeepers lie flat on their stomachs, poised to spring into action, before swiftly flipping over and sprinting towards colored cones. Andre Onana expresses his joy with a roar when he completes the drill first.
Goalkeeping coach Jelle ten Rouwelaar then takes the lead in another exercise, where players catch tennis balls, direct footballs downward, and focus on their footwork by passing the ball, rotating 180 degrees with a quick turn, and preparing to catch a volley that approaches.
On a nearby pitch, the outfield players begin to arrive. Assistant manager Rene Hake, dressed in shorts, stands alongside Erik ten Hag, sharing a lighthearted moment with his colleague. Ruud van Nistelrooy, Ten Hag’s other assistant, engages in conversation with defenders Harry Maguire and Jonny Evans, while first-team coach Andreas Georgson chats with fellow Scandinavians Christian Eriksen and Victor Lindelof.
This coaching team — Hake, Van Nistelrooy, Georgson, and Ten Rouwelaar — represents Ten Hag’s revamped coaching cadre. The trio of Dutchmen and one Swede were appointed by Ten Hag this summer, a point he emphasized during his pre-match press conference in Porto, with contracts, like the manager’s, valid until 2026.
Former assistants Mitchell van der Gaag and Benni McCarthy departed the club after joining Ten Hag in 2022. Steve McClaren, who previously assisted Sir Alex Ferguson and returned to the club in 2022, has taken a position as Jamaica’s head coach, while goalkeeping coach Richard Hartis’s contract came to an end. Darren Fletcher, a former United player involved with the first team since 2021, continues at the club but in a different capacity. More details on that later.
As Ten Hag faces considerable scrutiny, his newly formed coaching staff diligently works in the background to enhance the team’s performance and assist them in escaping the lower ranks of the Premier League. So who are these individuals, and what roles do they play?
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Ruud van Nistelrooy, Assistant Manager
Van Nistelrooy walks across the pitch, shouldering small goals as he prepares for the training session. This is a different form of goal-oriented activity compared to his playing days. The United legend netted 150 goals during 219 appearances from 2001 to 2006 under Sir Alex Ferguson, and he returned to the club under Ten Hag this summer, a move he admitted to the club’s website he could not turn down.
Upon his arrival, Ten Hag characterized him as “young” and “ambitious,” also acknowledging his “Manchester United DNA.” However, the United boss noted that it is his assistant’s character that has propelled him to this point.
Although he is one of the club’s most renowned forwards, he presents himself without pretension. He is approachable and genuine, taking the time to learn everyone’s names within just a few days at the club, engaging with all staff members instead of only coaches, and greeting women’s manager Marc Skinner whenever they meet.
Van Nistelrooy talks to Christian Eriksen and Marcus Rashford before their Carabao Cup match against Barnsley (Stu Forster/Getty Images)
During the match, that bespectacled, amiable visage quickly transforms. He either intently reviews images on his laptop or becomes fervently animated, rising from his seat to the touchline to passionately express his feelings. The 48-year-old has received two cautions (against Porto and Brentford) for his outspoken objections to the fourth official.
He is well-loved by fans, and after the thrilling 3-3 draw away to Porto, he made sure to visit the far side of the pitch to applaud the travelling supporters. Similarly, he relished the cheers following the 0-0 stalemate at Villa Park.
“We’re not here for ourselves; we’re here to enhance the club,” Van Nistelrooy asserted upon his arrival.
His former manager at Heerenveen, Foppe de Haan, had not anticipated him pursuing a coaching career. When the former No. 9 sought advice on transitioning into management, De Haan remarked, as stated by Dutch outlet Nos Voetbal, that it is “a profession of experience.”
Having previously coached PSV Eindhoven’s youth teams and briefly assisted the Dutch national squad, Van Nistelrooy ascended to the head coaching position at PSV. He led the team to a second-place finish in the 2022-23 season, clinched the Dutch Cup, and won the Johan Cruyff Shield before departing one match before the season concluded. The Athletic reported this month that Van Nistelrooy is also considered a potential interim manager should Ten Hag leave this season.
At Manchester United, Hake, Van Nistelrooy, Georgson, and Fletcher typically lead the first 30 to 40 minutes of training sessions, remaining engaged throughout to varying extents. However, on the eve of a match, Ten Hag takes charge, concentrating solely on match-day tactics.
Van Nistelrooy has crafted his own drills focused on possession and core passing techniques. During the pre-season tour in the United States, he facilitated a drill aimed at building from the back under pressure while utilizing width.
Given his
Given his impressive pedigree, one might anticipate that he would focus solely on enhancing the finishing skills of United’s forwards. However, as Ten Hag mentioned over the summer regarding Marcus Rashford, and as Rasmus Hojlund echoed over the weekend, his contributions extend far beyond that.
“Everyone keeps asking me this question,” Hojlund remarked on Saturday after scoring the winning goal against Brentford. “Yes, he’s certainly helping us daily, but he also aids the defense and midfield. He has provided me with valuable advice.”
Van Nistelrooy is the type of coach who prefers a personal touch, working individually with players, much like all of United’s coaches do on occasion, while still maintaining focus on the broader objectives. His background undeniably fosters a strong connection with the players.
“He has always had a tremendous passion for playing football and wants to instill that joy in his players,” noted De Haan. “While development and performance are crucial, perhaps the most significant aspect is having fun.”
PSV fans caught a glimpse of this when he displayed his dance moves in the locker room after their cup victory.
Woke up like this 😏🕺 pic.twitter.com/CCR0Lqzwwz
— PSV (@PSV) May 1, 2023
Rene Hake, Assistant Manager
A segment from the 2021 documentary *No Guts No Glory*, about Utrecht, shows Hake, the manager, reprimanding a player who received a red card. “You f***ed up the game!” he yells.
However, this portrayal does not fully capture the essence of Hake, as described by Utrecht’s current manager Ron Jans, who first met Hake over 20 years ago and appointed him as his assistant at the Dutch club PEC Zwolle in 2013.
“He can indeed be very passionate, but he isn’t angry all the time—not at all,” Jans shared with *The Athletic* when prompted about the clip. “That’s not the true Rene Hake.”
Instead, Jans characterized Hake—who hails from Drenthe, a rural area in the northeastern Netherlands, where Jans now resides—as “diligent” and “faithful,” with a dry sense of humor reminiscent of comedian Ricky Gervais. Additionally, he is known to be “very strict,” “demanding,” and someone who “expects a lot from his players.”
If players stray from the manager’s strategy, “you’ll encounter issues with Rene,” Jans explained. “It’s a team sport. If a single player isn’t contributing to the pressing game or doesn’t want the ball, especially under pressure during build-up, it leads to failure. He holds high standards on that front and during training.”
“Hake is not very vocal but remains straightforward in his communication. He is pragmatic—not one to speak out loudly, yet he firmly stands by his views.”
Rene Hake has made his name in coaching rather than playing (Ash Donelon/Manchester United/Getty Images)
Unlike his colleague Van Nistelrooy, Hake had less illustrious playing career; he instead trained at the CIOS in the Netherlands, a school known for providing vocational training in physical education, a common path for many coaches.
His most recent role was as manager of the Dutch team Go Ahead Eagles. Hake’s professional relationship with Ten Hag began at the onset of their managerial careers when Ten Hag, who is two years older than Hake, invited him to join the youth setup at Twente.
The two share a parallel football philosophy, and former defender Willem Janssen, who played under both Ten Hag and Hake at Twente and Utrecht respectively, has noted that both managers emphasize the compactness of their teams and the spacing between players.
Throughout his three years with Jans, Hake focused intently on team structure, the individual growth of players, and their physical fitness. At PEC, if a player was not putting in enough effort, Hake would remain behind after training to work on extra drills with them.
Jans referred to Hake as an “expert” during those sessions, highlighting his work with center-backs on their passing abilities and footwork, as well as enhancing the speed and endurance of players recovering from injuries.
“At United, he is heavily involved in training sessions, not solely focusing on the individual and physical aspects like he did with me, but also taking charge of tactical training sessions,” Jans remarked. Hake often leads these on-field drills. During the open training session prior to the Porto match, he facilitated a pressing exercise while Ten Hag outlined the tactical strategy and player positions.
Like Van Nistelrooy, Hake conducts one-on-one discussions with players. He manages the team’s weekly timetable, overseeing daily operations, training schedules, and meeting arrangements, while collaborating with medical staff and other departments. He submits the schedule to Ten Hag for approval but handles the planning himself.
According to Jans, Ten Hag and Hake “completely trust each other” despite not being “twins”, they share many similarities. “They can appear quite serious, but once you get to know them better, they are quite humorous and sociable, though this side comes out primarily in familiar and comfortable environments.”
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Andreas Georgson, first-team coach
Variety is often said to be the spice of life, and Georgson has certainly embraced a diverse range of roles throughout his career: head coach, assistant coach, sporting director, technical director, head of youth scouting, as well as various academy positions.
However, in England, the Swede is primarily recognized as a set-piece specialist. During his year at Brentford, he held a hybrid role that encompassed both the head of set pieces and individual development. Mikel Arteta then invited him to join his staff at Arsenal, where Georgson focused on both attacking and defensive set pieces, including throw-ins. After serving as sporting director at Malmö, he returned to Southampton in August 2023 as a set-piece coach under manager Russell Martin.
United’s technical director, Jason Wilcox—who had previously worked with Georgson at Southampton—approached him with an invitation to join Ten Hag’s staff. Georgson shared with Swedish streaming service Viaplay that the club valued not only his expertise in set pieces but also his extensive experience in different areas.
Andreas Georgson previously worked for Arsenal (Stuart MacFarlane/Arsenal FC/Getty Images)
Before officially joining, the 42-year-old engaged in extensive discussions with United’s new ownership and sporting leadership, including “two long, productive conversations” with Ten Hag to explore the role, share ideas, and outline objectives.
“In my talks with Erik, we identified that there was potential for me to contribute in areas beyond just set pieces,” Georgson remarked in an August interview with Viaplay. “That’s when I sensed a sustainable opportunity. I thought, ‘How often do chances like this arise? To engage in what I love, at such a prominent club?’.”
The club has formally announced Georgson as a first-team coach, where he collaborates with Fletcher. He also takes part in practical drills, tactical game preparations, and analysis meetings, though his primary focus remains on set pieces, working closely with a video analyst.
“I possess a knowledge base that is quite rare, and set pieces are often referred to as football’s ‘ugly duckling,’” he noted to Viaplay. “People don’t get thrilled about it, and no one starts playing football with the intention of defending corners. Nonetheless, it accounts for approximately 30 percent of goals. Its impact is immense, and that’s incredibly satisfying.”
On match days, observers can find the former Lillestrøm head coach with a laptop in hand, briefing arriving substitutes on their responsibilities concerning set pieces.
at the edge of the technical area, he organizes the team’s defensive and offensive strategies for dead-ball situations. Following the Porto match, he praised Maguire for scoring the stoppage-time equalizer with a header.
Since Ten Hag arrived at the club, there has been a need to enhance their attacking set pieces. In his inaugural season, they achieved a goal rate of 2.4 goals per 100 set pieces— a statistic that levels the playing field across the 20 teams — which was the worst in the league. Even with a slight improvement to 3.3 goals per 100 set pieces the next season, they still ranked 16th in the dead-ball standings.
Georgson is the sole Swede among the four newly appointed coaches, all of whom are Dutch. He expressed to Viaplay his appreciation for their straightforwardness and their openness to discussion and disagreement. He was particularly impressed by United’s global appeal when they faced Liverpool in South Carolina.
“It was complete chaos, with people everywhere, intense energy and excitement,” he shared with ViaPlay. “That’s when it struck me that you’re as far from Manchester as you can get, yet the stadium is packed with 80,000 fans, creating a frenzy around the team.”
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Jelle ten Rouwelaar, goalkeeping coach
After spending two years at Burnley under the management of Vincent Kompany, Ten Rouwelaar prepared to return to his home country, having agreed in May to join Ajax. However, United approached him, leading to a quick change of plans that kept him in England.
Having made over 300 appearances for NAC Breda, he quickly transitioned to becoming the goalkeeping coach for the Dutch club upon retiring in 2016. It was during this time that he encountered a 14-year-old Bart Verbruggen, who is now Brighton’s starting goalkeeper.
“Without
him, I wouldn’t be here now,” Verbruggen, who worked with Ten Rouwelaar for five years and still speaks to him every week, told The Athletic. “So much you see now in my game (is what) he taught me. When I was 15, I didn’t know a lot about the tactical side.
“I have a lot to thank him for. He worked a lot with principles. The goalkeeper training was a lot of basic stuff. Not that basic stuff is bad, but a lot of dives, catches. He did a lot with cognitive exercises in the training sessions as well. He tried to challenge your body and your brain. Those principles you can still see in every game I play.”
Verbruggen said Ten Rouwelaar improved him “without a doubt” and believes all the goalkeepers who have worked with him — at one point all three of the Netherlands’ national team keepers had been developed by Ten Rouwelaar, including Ipswich Town’s Arijanet Muric — would speak highly of United’s new recruit. His style, friendly and relaxed, suits Onana, who gets on well with him too.
Ten Hag recognised the 43-year-old’s experience in English football but also that he coaches goalkeepers to play out from the back.
“I’m convinced he will really help our game as a team, but especially the ‘keeper’s position in the team and how they’re aligned,” Ten Hag said to the club’s website when Ten Rouwelaar joined.
Darren Fletcher, first-team coach
“You can’t stand still,” the former United midfielder shouts in the middle of a rondo drill. “Get close, angles, get your legs going.”
Fletcher is the only coaching staff member who has remained with Ten Hag over the summer.
Darren Fletcher with Ten Hag last year (Darren Staples/AFP/Getty Images)
He has, however, moved from being United’s first technical director to a first-team coach. He is on the grass, a connector between staff and players, and the liaison between the first team and academy.
The 40-year-old advises, for example, which academy player to select if Ten Hag needs an extra man in training and is seen by the club as having strong relationships with the players who still recognise his 16-season Premier League playing career.
Other contributors: Andy Naylor, Carl Anka, Laurie Whitwell
(Top photo: Ruud Van Nistlerooy, Rene Hake and Erik ten Hag; by Ash Donelon/Manchester United via Getty Images)
Revamped Coaching Staff at Manchester United: Meet Ten Hag’s Key Aides in the Quest for Improvement
Manchester United, one of the most storied football clubs in the world, has been undergoing significant changes in recent times, especially regarding its coaching staff. Under the stewardship of Erik ten Hag, the club aims to rejuvenate its fortunes and return to its former glory. In this article, we will delve into the revamped coaching staff at Manchester United, highlighting Ten Hag’s key aides and their contributions towards improvement on the pitch.
Understanding Erik ten Hag’s Vision
Erik ten Hag, known for his tactical acumen and leadership skills, has a clear vision for Manchester United. His approach is characterized by:
- Dynamic Playing Style: Ten Hag emphasizes possession-based football, encouraging his players to be proactive and creative.
- Player Development: He focuses on nurturing young talent, ensuring that academy graduates play a pivotal role in the first team.
- Solid Defensive Structure: Under his guidance, defending is seen as a collective responsibility, with an emphasis on organization and discipline.
The Key Coaching Staff
To realize his ambitious goals, Ten Hag has surrounded himself with a talented coaching team. Here’s a look at the key figures contributing to Manchester United’s evolution:
1. Mitchell van der Gaag – Assistant Coach
Mitchell van der Gaag has played an essential role in Ten Hag’s coaching setup. Previously a successful manager at FC Utrecht, he brings extensive experience and tactical knowledge.
- Defensive Organization: His expertise in defensive drills has been pivotal in improving the team’s backline.
- Player Relations: Van der Gaag is known for his strong rapport with players, helping to foster a positive environment.
2. Steve McClaren – Assistant Manager
The return of Steve McClaren to Manchester United is a significant move. Having previously been part of Sir Alex Ferguson’s staff, McClaren’s experience is invaluable.
- Strategic Insights: His deep understanding of English football aids in crafting game strategies.
- Mental Conditioning: McClaren focuses on the psychological aspects, helping players maintain their focus and confidence.
3. Benni McCarthy – Forward Coach
Former South African international Benni McCarthy is tasked with improving the attacking prowess of the team.
- Striker Development: His focus on individual skill development enhances the goal-scoring capabilities of forwards.
- Attacking Play Insights: McCarthy’s professional experience provides insights into creating effective attacking strategies.
4. Eric Ramsay – Set-Piece Coach
Set pieces can be a game-changer in football, and Eric Ramsay specializes in this critical area.
- Innovative Set-Piece Strategies: His creativity in designing set-piece routines aims to exploit opponents’ weaknesses.
- Defensive Organization: Ramsay ensures that the team is well-prepared to defend set pieces effectively.
5. Kieran McKenna – First Team Coach
Kieran McKenna, who has been with the club for several years, focuses on the overall development of the first team.
- Training Methods: His modern training techniques emphasize fitness and tactical awareness.
- Youth Integration: McKenna plays a crucial role in bridging the gap between the academy and the first team.
Benefits of the Revamped Coaching Staff
The restructuring of Manchester United’s coaching staff under Ten Hag brings several benefits:
- Enhanced Tactical Awareness: Different perspectives within the coaching staff contribute to a well-rounded tactical approach.
- Improved Player Performance: Individual focus on player development leads to enhanced performances on the pitch.
- Strong Team Cohesion: A cohesive coaching staff fosters a unified philosophy that translates well to the players.
Practical Tips for Aspiring Coaches
For aspiring coaches looking to build a successful career, here are some practical tips inspired by Ten Hag’s coaching philosophy:
- Focus on Continuous Learning: Stay updated with the latest coaching trends and tactical innovations.
- Build Strong Relationships: Developing rapport with players is key to maximizing their potential.
- Embrace Technology: Utilize data analytics and video analysis to refine training methods.
Case Studies: Success Stories from the Coaching Staff
Several members of Ten Hag’s coaching staff have had notable successes in their careers:
| Coach | Previous Achievement | Success at Manchester United |
|---|---|---|
| Mitchell van der Gaag | Led FC Utrecht to a strong Eredivisie finish | Improved defensive stats significantly |
| Steve McClaren | Helped deliver multiple Premier League titles | Contributed to players’ mental resilience |
| Benni McCarthy | Top goal scorer in the UEFA Champions League | Boosted forwards’ scoring ratios |
First-Hand Experience with Coach Education
Many current football professionals emphasize the importance of mentorship. Aspiring coaches should seek opportunities for internships and observe established coaches like Ten Hag and his staff. Engaging in dialogue with mentors can provide invaluable insights into the intricacies of coaching at the highest level.
The Future of Manchester United
With the revamped coaching staff led by Erik ten Hag, Manchester United aims to build a competitive team that can challenge for titles. The blend of experience, tactical knowledge, and a focus on player development suggests a bright future for the club.
