LALIGA and EA SPORTS Unite Against Racism with Special PUMA Ball
MADRID (AP) — LALIGA and EA SPORTS are concluding their anti-racism initiative with a specially designed PUMA ball,emphasizing the importance of eradicating racism in soccer and beyond. The commemorative ball will be used in all LALIGA EA SPORTS, LALIGA HYPERMOTION, and Liga F matches this weekend.
‘Crisol de Culturas’: An Urban Art Statement against Racism
The ball’s design, titled “Crisol de Culturas” (Melting Pot of Cultures), is the creation of urban artist SUSO33. His artwork illustrates how soccer and urban art serve as universal languages, transcending borders, breaking down barriers, and promoting dialog and respect among diverse cultures.
Widespread support for VS RACISM Initiative
Since the initiative’s launch on March 14th, 42 clubs have joined the VS RACISM project, with support from EA SPORTS, Avery Dennison, and PUMA.
Visible Actions and Awareness Campaigns
This weekend, stadiums will feature awareness messages, complemented by other initiatives.Notably, escort kits from the Fundación secretariado Gitano will accompany Real Betis players during the Seville derby.This action aims to increase visibility for the Roma community,coinciding with the 600th anniversary of their arrival on the Iberian peninsula.
Transforming The Game: A Commitment to Social Impact
The VS RACISM project represents a further step in LALIGA and EA SPORTS’ shared commitment to ’Transforming The game,’ with the goal of building a future for soccer that actively contributes positively to society.
How does the collaboration with Fundación Secretariado Gitano demonstrate a commitment to addressing the unique challenges faced by marginalized communities in the context of anti-racism efforts?
LALIGA and EA SPORTS Unite Against Racism: Q&A
Here’s a breakdown of the LALIGA and EA SPORTS anti-racism initiative, answered in an easy-to-understand format.
Frequently Asked Questions
What is the ”VS RACISM” initiative all about?
VS RACISM is a collaborative project between LALIGA, EA SPORTS, and partner organizations. It aims to combat racism in soccer and society through awareness campaigns, visible actions, and the use of art and sport as unifying forces.
Trivia: The initiative’s launch date, March 14th, coincides with the International Day for the Elimination of Racial Discrimination.
What’s special about the PUMA ball?
The ball, designed by urban artist SUSO33, is titled “Crisol de Culturas” (Melting Pot of Cultures). The artwork uses soccer and urban art to symbolize unity, dialog, and respect across different cultures.
Actionable Advice: Look closely at the ball if you watch a match this weekend. Consider how art can convey powerful messages.
Where will the special ball be used?
The commemorative ball will be used in all LALIGA EA SPORTS, LALIGA HYPERMOTION, and Liga F matches this weekend.
Captivating fact: The use of a specially designed ball is a grate visual depiction of the project’s goal, making it hard to miss by players and fans alike.
Who is supporting the initiative?
42 clubs have joined the VS RACISM project.The initiative is also backed by EA SPORTS, Avery Dennison, and PUMA.
Actionable Advice: Research the participating clubs if you are interested in learning more about the initiative. Their involvement varies, in-stadium messages, social media campaigns, and partnerships.
What other actions are being taken this weekend?
Stadiums will display awareness messages. Notably,escort kits from the Fundación Secretariado Gitano will accompany Real Betis players during the Seville derby to increase visibility for the Roma community,coinciding with the 600th anniversary of their arrival on the Iberian peninsula.
Interesting Fact: The Roma community’s history in the Iberian peninsula makes this a particularly symbolic gesture.
This initiative shows LALIGA and EA SPORTS’ commitment to transforming the game and creating a more inclusive future.Join the conversation and support the fight against racism!
