Following the announcement, viewing Portland Trail Blazers games has become significantly more accessible and affordable.
The Blazers, in collaboration with Sinclair Broadcast Group, will introduce the Rip City Television Network, broadcasting games across several affiliated stations throughout the Pacific Northwest, including KATU in Portland.
Additionally, fans will have the option to stream games via the BlazerVision subscription service.
According to the Blazers, this initiative will increase the team’s audience reach in Oregon and Washington fourfold.
This transition to a local network partnership marks a significant change after nearly twenty years of collaborations with regional sports networks, which ultimately did not deliver a fan-centric service for Rip City supporters. Last August, the Blazers announced their decision to part ways with Root Sports Northwest after just two seasons.
For the first time, most Blazers games can be accessed via a local network, either through an over-the-air antenna or through local cable or satellite providers that carry KATU or KUNP, a Spanish-language channel that will transition to an English-language station focused on news and sports starting January 1.
“This is an excellent way to get started,” said Rob Weisbord, Sinclair’s chief operating officer and president of local media.
Only those games selected for airing on national networks will be excluded from the new network’s lineup. Currently, this pertains to just one game, implying that 81 games during the 2024-25 season will be shown on Rip City Television.
“In the past, there have always been partnerships where we were on some version of BlazerVision or cable, with only a limited number of games broadcast over the air,” explained Dewayne Hankins, president of business operations for the Blazers and the Rose Quarter. “However, this marks the first time a majority of games will be aired.”
Yakima/Pasco: KEPR and KIMA
Seattle: KUNS
CHANGE NEEDED
Beginning in 2007, the Blazers broadcasted for 14 seasons on NBC Sports Northwest, which was operated by Comcast. This partnership struggled due to the network’s failure to secure broadcasting agreements with DirecTV and Dish, leaving many fans unable to watch games.
The switch to Root Sports improved this situation, as the network is available on all major satellite providers along with Xfinity/Comcast.
However, last season, Xfinity transitioned the network from its standard television package to the “Ultimate” package, imposing an extra $20 monthly fee on fans.
“When we first secured this deal, our distribution was better than ever,” Hankins remarked. “Unfortunately, it didn’t maintain that way for the duration of the agreement.”
With an increase in costs to watch a team struggling through a 21-61 season after trading away beloved player Damian Lillard, fan interest waned. According to the Sports Business Journal, the Blazers saw a 49% drop in viewership.
“We believe this was primarily due to the unavailability of our games,” Hankins stated. “This new deal allows us to significantly expand our reach. We will have four times the audience availability across the Pacific Northwest, particularly in Washington and Oregon. This is a transformative shift for us.”
Enhancing that reach during this rebuilding period, Hankins noted, has significant advantages.
“As we embark on a new chapter for our organization, it became increasingly challenging to watch our games,” Hankins lamented. “This certainly wasn’t how we envisioned this transition.”
Trail Blazers broadcaster Kevin Calabro (left) speaks with Scoot Henderson as the Portland Trail Blazers commence training camp on Tuesday, Oct. 3, 2023, at UC Santa Barbara in California.
Barbara in California.Dia Miller for The Oregonian/OregonLive
In this context, the Blazers re-evaluated their agreement with Root and recognized the necessity for a change.
“We aimed to make the best choice for our fans,” he stated. “Our goal was to ensure availability of our games.”
Hankins, who grew up in Chicago, reminisced about forming connections with teams like the Chicago Cubs due to their regular broadcasts on WGN.
“When fans can watch your games, you cultivate lifelong supporters,” Hankins remarked. “This principle became our guiding focus. We had fruitful discussions with the Sinclair group, who have an excellent reputation with Utah (Jazz), which was incredibly beneficial.”
Last season, the Jazz transitioned from the regional sports network landscape to local broadcasting on KJZZ Salt Lake City, which is owned by Sinclair.
“They shared our vision,” Hankins commented about Sinclair. “Their KATU network, renowned in Portland, along with their family networks throughout the Pacific Northwest, excited us about the possibilities. Thus, the decision was clear.”
It’s essential to note that the Blazers ventured into the regional network approach to take advantage of the substantial financial offers being made to teams nationwide. Back in 2007, the Blazers reportedly secured a 10-year, $120 million contract with Comcast to showcase 55 regular-season games, with the remainder being aired on KGW.
Portland Trail Blazers guard Anfernee Simons shares an embrace with former teammate and Milwaukee Bucks guard Damian Lillard following an NBA matchup at Moda Center in Portland, Oregon, on Wednesday, Jan. 31, 2024. The Blazers emerged victorious with a score of 119-116.Sean Meagher/The Oregonian
While the specifics of the agreement with Sinclair remain undisclosed, it seems unlikely that the Blazers will receive comparable upfront payments.
“In the long run, I believe this will be advantageous for us,” Hankins expressed. “If we only considered the immediate impact, our approach would be misguided. However, we are committed to foster lifelong fans and believe we can effectively monetize the
“`html
“Broadcasting improves over time.”
Hankins emphasized that enhancing distribution fourfold will attract more viewers, ultimately increasing ticket and merchandise sales in the long run.
Hankins also mentioned that even during a rebuilding phase, fans could develop a stronger connection with the younger players if they had increased access to the games.
“I believe that during a team’s rebuilding era, it’s those special glimpses and moments that matter; more fans will have the opportunity to witness these moments and feel excited about what they see on the court,” Hankins noted. “This holds true even if it doesn’t translate into wins and losses.”
BLAZERVISION
The reintroduction of BlazerVision will provide options for fans who lack access to cable or satellite services, have poor antenna signals, or wish to watch games while on the move.
“It’s all about audience preference,” Hankins remarked.
Fans can access BlazerVision through NBA.com and the NBA app. The subscription will cost $19.99 per month or $120 annually. Fans who register for an entire season by November 1 will receive a pair of tickets in the 300-level section for a selected Blazers game.
Additionally, BlazerVision will offer access to on-demand replays, classic games, and exclusive content.
This initiative signifies the conclusion of the franchise’s longstanding relationship with regional sports networks, which, while generating extra revenue, frustrated countless fans who couldn’t access the games.
“This seems like a natural progression,” Hankins stated. “It’s a trend we’re witnessing throughout the RSN industry as other teams navigate similar situations.”
– Aaron Fentress | afentress@Oregonian.com | <a
Portland Trail Blazers to Launch Rip City Television Network, Making Games More Accessible and Affordable for Fans
What is the Rip City Television Network?
The Portland Trail Blazers have announced the launch of the Rip City Television Network, an innovative platform designed to provide fans with enhanced access to games, player interviews, and behind-the-scenes content. This move marks a significant step forward in making professional basketball not just available but also affordable for fans in Portland and beyond.
Key Features of the Rip City Television Network
- Live Game Streaming: Fans will be able to watch live broadcasts of all Trail Blazers games, ensuring they never miss a moment of the action.
- Exclusive Content: Viewers can expect exclusive interviews with players and coaches, as well as in-depth analyses and commentary.
- Interactive Features: The network plans to incorporate interactive elements that allow fans to engage with the content, including polls and Q&A sessions.
- Affordability: By launching their own network, the Trail Blazers aim to reduce subscription costs compared to traditional cable services.
Benefits of the Rip City Television Network
The launch of the Rip City Television Network brings several benefits to fans:
1. Increased Accessibility
With the rise of streaming services, many fans have found it difficult to access local games. The Rip City Television Network will be available across various platforms, including:
- Smart TVs
- Mobile Devices
- Streaming Devices (Roku, Amazon Fire, etc.)
- Web Browsers
2. Engaging Fan Experience
Fans can look forward to an interactive viewing experience. The network plans to feature:
- Live chats during games
- Fan polls on social media
- Player Q&A sessions
3. Cost-Effective Viewing
One of the primary goals of the Rip City Television Network is to provide affordable access to games. Compared to traditional cable subscriptions, the anticipated pricing structure will be much more budget-friendly, making it easier for families and individuals to enjoy the games without breaking the bank.
4. Local Content Focus
Unlike national sports networks that provide a broad range of content, the Rip City Television Network will focus specifically on Portland Trail Blazers, showcasing local talent and stories that resonate with the community.
How to Access the Rip City Television Network
The Rip City Television Network will be accessible through multiple methods, making it easier for fans to tune in. Here’s how:
- Subscription Model: Fans will be able to subscribe at an affordable monthly rate.
- Free Trials: There may be promotional free trials for new users, allowing fans to experience the service without commitment.
- Partnerships: The network might partner with various streaming platforms to offer bundled subscriptions.
Case Study: Other Teams with Successful Regional Networks
The Rip City Television Network isn’t the first regional sports network designed to enhance fan engagement. Here are a few examples of other sports teams that have successfully launched their own networks:
| Team | Network Name | Launch Year | Key Features |
|---|---|---|---|
| Los Angeles Lakers | Lakers Nation | 2018 | Exclusive player interviews, game highlights, and community events |
| Chicago Bulls | BullsTV | 2017 | Live game streaming, behind-the-scenes content, and fan polls |
| Miami Heat | Heat Digital Network | 2019 | Original programming, game replays, and fan engagement segments |
Practical Tips for Fans
As the Rip City Television Network prepares for its launch, here are some tips for fans to maximize their experience:
- Stay Updated: Follow the official Portland Trail Blazers social media channels for real-time updates about the network’s launch.
- Sign Up Early: Take advantage of any early subscription offers or free trials to explore the network at a reduced cost.
- Engage on Social Media: Participate in fan polls and Q&A sessions to make your viewing experience more interactive.
- Plan Game Nights: Organize watch parties with friends and family to enhance the excitement of the game.
First-Hand Experience from Fans
Local fans have already expressed excitement about the upcoming Rip City Television Network. Here are some testimonials from community members:
“a way for us to watch every Blazers game without paying for a cable subscription! I can’t wait!” – Maria G.
“I love the idea of interacting with players during the games. It’s going to make the experience feel so much closer.” – Jason T.
Looking Ahead: The Future of Sports Broadcasting
The launch of the Rip City Television Network is part of a broader trend in sports broadcasting. Many teams are recognizing the need to adapt to changing viewing habits, particularly among younger audiences who prefer streaming services over traditional cable. This move not only offers fans more options but also allows teams to cultivate a more dedicated and engaged fan base.
Frequently Asked Questions (FAQs)
Will the Rip City Television Network be available outside of Portland?
Yes, the network aims to reach fans across the country, allowing Trail Blazers supporters to watch games regardless of their location.
How can I provide feedback about the network?
Fans will be encouraged to share their thoughts and suggestions through social media channels and during interactive segments of the broadcast.
What if I don’t have high-speed internet access?
While high-speed internet will enhance your viewing experience, the network will aim to optimize streaming quality for varied internet speeds.
Is there a possibility of exclusive merchandise or promotions for subscribers?
Absolutely! The network plans to offer exclusive merchandise and promotional deals for subscribers as a way to enhance the overall fan experience.
