Nike and Bode Rec. Reimagine the Astrograbber, Honoring Sports Heritage
Nike and Bode Rec. have joined forces to revitalize the classic Astrograbber, a vintage artificial-turf football shoe, wiht a new campaign that celebrates the brands’ shared appreciation for sports history and their commitment to serving all athletes. The collaboration features two striking colorways of the retro silhouette.
Chase Stars in Astrograbber Campaign
NFL star Ja’Marr Chase is showcased in the advertising campaign, sporting the revamped Astrograbber. The campaign itself draws inspiration from traditional athletic aesthetics but is tailored to resonate with a modern audience, highlighting both the shoe’s football origins and its contemporary style appeal. The campaign was filmed in New Orleans, just ahead of new styles debuting on the runway, solidifying the Astrograbber’s place in modern sportswear fashion.
Historical Inspiration Drives New Design
Emily Adams Bode Aujla, founder and designer of Bode, explained that the Bode Rec. collection focuses on the history and evolution of athletic apparel. Her father’s background as a football player from high school thru college inspired her connection to football. The new designs and campaign were primarily influenced by Bode Aujla’s visit to Nike World Headquarters, where she learned about anecdotes of Nike’s first employee Jeff Johnson and Bill Bowerman, including the story of Bowerman’s wife’s waffle iron, which led to the creation of Nike’s iconic waffle sole, reminiscent of early Nike sneakers’ handcrafted elements.
Astrograbber Gets a modern Makeover
Bode Rec.’s modifications to the Astrograbber,originally released in 1974 following Nike’s famed Waffle trainer,provide a classic feel to the practical artificial-turf football shoe. Two new colorways will be released to emphasize its lasting appeal. A black woven fabric shoe offers versatile styling options while a green leather version takes its inspiration from a hand-dyed waffle runner made by Bill Bowerman, which Bode Aujla discovered in the Nike archives.
Design Details and Collaboration
Both sneakers feature metallic gold lace charms and custom packaging with collaborative branding to highlight the Nike and Bode Rec. partnership.
Bode aujla emphasized that Nike is an American brand with a rich history, and that redesigning the Astrograbber truly embodies the inspiration behind Bode Rec.she noted the shared belief in the importance of sports and recreation for personal growth,a sentiment reflected in the new colorways and campaign.
Availability
Both Astrograbber colorways launched March 14th on bode.com, at Bode retail locations in Los Angeles and New York, and at Bode’s new boutique in Paris. The black colorway will release March 21st on SNKRS and at select Nike and Bode Rec. retail partners.
What specific details or design choices in the Astrograbber pay homage to Nike’s history and innovation?
Nike and Bode Rec.Astrograbber: Q&A
Here’s a breakdown of the nike and Bode Rec. Astrograbber collaboration, answering your burning questions:
Q&A
Q: What is the Astrograbber, and why is it being re-released?
A: The Astrograbber is a vintage football shoe originally designed for artificial turf, first released in 1974. Nike and bode Rec. are re-imagining it to celebrate sports heritage and appeal to a modern audience, blending football roots with contemporary style.
Q: who is Ja’Marr Chase, and why is he featured in the campaign?
A: Ja’marr Chase is an NFL star. His presence in the campaign emphasizes the shoe’s connection to football while adding a modern appeal to the collaboration.
Q: What inspired the design of the new Astrograbber?
A: Emily Adams Bode Aujla, founder of Bode, drew inspiration from her father’s football background and a visit to Nike World Headquarters. She was notably inspired by the history of Nike’s early innovations, like the waffle sole.
Q: What are the colorways available?
A: There are initially two colorways: a black woven fabric version for versatile styling and a green leather version inspired by a hand-dyed waffle runner. Additionally, there are metallic gold lace charms and custom packaging to highlight the partnership.
Q: Where can I buy the new Astrograbber?
A: The Astrograbber launched March 14th on bode.com, at Bode retail locations in Los Angeles, New York, and Paris. the black colorway releases March 21st on SNKRS and select Nike and Bode Rec. retail partners.
Q: What’s the meaning of the waffle sole reference?
A: The waffle sole, created by Bill Bowerman using his wife’s waffle iron, was a groundbreaking innovation that gave Nike a competitive edge. It represents Nike’s history of ingenuity and handcrafted design, which is carried over into this collaboration.
Q: What’s the Bode Rec. collection?
A: Bode Rec. is a collection focused on the history and evolution of athletic apparel.
Q: Where was the campaign filmed?
A: The campaign was filmed in New Orleans.
Ready to step into history and style? Explore the reimagined Astrograbber and experience the fusion of sports heritage and modern design!
