New zealand Rugby’s Power Players: Moana Pasifika’s CEO and Chiefs Coach make Waves
Debbie Sorensen, CEO of Moana Pasifika, and Clayton McMillan, coach of the Chiefs, have emerged as important figures in New Zealand rugby, reflecting recent shifts in the sport’s landscape.
Debbie Sorensen: Leading Moana Pasifika into a New Era
Debbie Sorensen has taken the helm as CEO of Moana Pasifika, marking a historic moment as the first female chief executive of a New zealand-based Super Rugby Pacific team.While Sorensen doesn’t envision a long tenure, her focus is on establishing the club’s financial viability and building a strong brand.
Moana Pasifika has faced challenges in attracting players and fans in its initial years. Though, the recent signing of ardie Savea, coupled with Tana Umaga’s leadership as head coach, has injected fresh optimism into the team. With growing crowds at North Harbour Stadium and increasing sponsor interest, Sorensen aims to create a reliable pathway for Pasifika talent into Super Rugby Pacific and national teams like Samoa and Tonga.
Her vision includes establishing Moana Pasifika as a legacy club, aiming to change the narrative of Pacific Island nations being unfairly treated in the sport.
clayton McMillan: Chiefs Coach Heads to Munster, Potentially Paving Way to All Blacks
Clayton McMillan, the highly regarded coach of the Chiefs, is set to depart for Munster after the current Super Rugby pacific season. This move signals a shift in new Zealand Rugby’s (NZR) approach, effectively endorsing overseas experience as part of a coach’s development pathway.
McMillan’s track record includes leading the Chiefs to two finals, with a strong possibility of a third in 2025. His departure suggests that NZR views international experience as a valuable asset for aspiring All Blacks coaches.
Chris Lendrum, NZR head of professional rugby, acknowledged the limited high-level coaching opportunities in New Zealand, supporting McMillan’s move to gain further experience. It’s believed that this stint in Ireland could strengthen McMillan’s candidacy for the All Blacks head coach role in the future.
New Zealand Rugby’s Influential Figures: Shaping the Game On and Off the Field
From the boardroom to the Buckingham Palace, key individuals are driving the direction of New Zealand rugby. This year sees shifts in power and the emergence of new faces poised to leave a lasting impact on the sport both domestically and globally.
Greg Barclay Joins NZR Board, lending Credibility to governance
Former chair of the International Cricket Council, Greg Barclay, has become a key appointment to the New Zealand Rugby (NZR) board this past February. His extensive experience in global sports politics is expected to play a vital role in the organization’s governance and commercial strategies, especially in the ongoing broadcast rights negotiation. Barclay has also replaced NZR chief executive Mark Robinson as one of New Zealand’s three representatives on World Rugby’s council.
Ayesha leti-l’iga: The Black Fern Primed for Global Stardom
building on the momentum of the 2021 World Cup, women’s rugby is set for another surge in popularity, with the upcoming tournament in England anticipated to break viewership and engagement records. among the stars ready to captivate audiences is Ayesha Leti-l’iga. Known for her try-scoring ability on the field, Leti-l’iga also made waves after orchestrating a hug with King charles, suggesting her potential to become a global ambassador for the sport.
Bart Campbell: New Zealand’s Voice at World Rugby
Bart Campbell, a former NZR board member, continues to hold a powerful position as New Zealand’s representative on World Rugby’s executive council.This role places him at the center of key decisions regarding the sport’s laws, financial initiatives, and global development. Recent successes include the trial of the 20-minute red card, and Brett Robinson being voted in as World Rugby chair at the end of last year.
Scott Hansen: The All Blacks’ Tactical Mastermind
Scott Hansen, formerly with the Crusaders, has quickly risen to prominence as the All Blacks’ attack coach. Known for his communication skills and deep understanding of the game, Hansen is instrumental in developing and implementing the team’s game plan, working closely with coach Scott Robertson.
Richard Dellabarca spearheads Auckland waterfront Stadium Project
Richard Dellabarca, former New zealand board director, leads the bid for a new stadium and sports complex on Auckland’s waterfront.
Key Figures Shaping New Zealand Rugby in 2025
From stadium proposals to sponsorship disputes and administrative leadership, several key figures are poised to significantly influence the landscape of New Zealand rugby in 2025.
Ineos Sponsorship Fallout: NZR Faces Legal action from Sir Jim Ratcliffe
New Zealand Rugby (NZR) is embroiled in a legal battle with Sir Jim Ratcliffe, the billionaire owner of Ineos, after he terminated a six-year sponsorship deal early. This abrupt end has left a $21 million annual shortfall in NZR’s accounts, leading the national body to pursue legal action in the High Court at Wellington. Ratcliffe defends his decision, citing financial difficulties within his petrochemical empire. The search for a replacement sponsor is underway, but an agreement is unlikely before next year, leaving Ratcliffe’s influence lingering.
Super Rugby’s Resurgence: Jack Mesley Leads the Charge
Super Rugby is experiencing a revival in 2025, with television viewership figures soaring to nearly 1.2 million viewers in the first three rounds. Jack Mesley, appointed as CEO of Super rugby in April of last year, is credited with fostering collaboration among the 11 clubs and implementing key initiatives. These include empowering referees to expedite gameplay, introducing Super Rugby Pacific Fantasy to enhance fan engagement, and improving media relations. This strategic shift has resulted in consistently positive media coverage focusing on the competition’s strengths: compelling, fast-paced rugby, intense rivalries, and passionate fans.
Conrad Smith’s Rising Influence: From the Field to the Boardroom
Former All Black Conrad Smith is emerging as a prominent figure in rugby governance. With a law degree and 94 test caps, Smith serves as the head of rugby operations for the International Rugby Players’ Association (IRPA). He also holds positions on several World Rugby committees, garnering respect and influence in international rugby circles. Smith is viewed by manny as a potential future CEO of NZR, given his academic achievements, emotional intelligence, diplomatic skills, and strategic thinking.
Auckland Stadium Debate: Richard Dellabarca’s Wynyard Point Proposal Still in Contention?

Richard Dellabarca’s aspiring plan to construct a sporting complex inspired by Melbourne,featuring a 55,000-capacity stadium,an 8,000-seat indoor complex,and spectator facilities for sailing,initially faced rejection. Though, the Wynyard Point bid remains a possibility due to uncertainties surrounding other proposals. A revamp of Eden Park could prove too costly, while the Quay Park plan faces legal and planning hurdles that might render it impractical. This positions Dellabarca as a potential architect of a new home for the All Blacks and a world-class venue.
Rugby’s Key Influencers: Sponsorship Challenges, Trans-tasman Rivalry, and Player Impact
The world of rugby is dynamic, with key figures shaping its future both on and off the field.From navigating sponsorship challenges for the All Blacks to the resurgence of Australian rugby and the growing influence of individual players, several forces are at play.
all Blacks Face $21M Sponsorship gap After Ineos Exit
New Zealand Rugby Commercial (NZRC) faces a significant challenge in 2025: replacing Ineos as the All Blacks’ shorts and training kit sponsor. The British petrochemical giant’s early exit from a six-year agreement leaves a $21 million-a-year hole in the team’s finances. yarnie Guthrie, NZRC’s general manager, is tasked with securing a new sponsor while also beginning the search for a front-of-jersey sponsor to replace Altrad when that deal expires at the end of 2027.

Australia’s Rugby Resurgence Bolsters trans-Tasman Competition
The health of new Zealand rugby is intertwined with the state of the game in Australia. Phil Waugh, CEO of Rugby Australia, is making waves across the Tasman. his bold decisions, including axing the Melbourne Rebels and former Wallabies coach Eddie Jones, are aimed at revitalizing Australian rugby. With an improved broadcast deal on the horizon and ambitious performance goals set for the Wallabies, Australia’s resurgence promises greater competition in Super Rugby and a stronger rugby ecosystem in the Pacific region.
Waugh’s goals for 2025-2029 are ambitious: Wallabies to win the British & Irish Lions tour, compete in the final weekend of both the 2027 and 2029 World Cups, for all teams in gold to improve their win rate to 70% by 2029, claim medals at the 2028 Los Angeles Olympics, and for australian teams to win two Super Rugby Pacific titles.
Richie McCaw’s Enduring Influence protects All Blacks’ Brand
Despite retiring a decade ago, Richie McCaw remains a powerful voice in New Zealand rugby. As the sole former player on the NZRC board, McCaw plays a crucial role in safeguarding the All Blacks’ brand. With NZR currently in legal battles with former sponsor Ineos, and the front-of-jersey sponsor Altrad’s owner facing legal issues, McCaw’s presence ensures that commercial pursuits don’t compromise the team’s integrity or performance.
Katelyn Vaha’akolo: A Rising Star On and Off the Field
Black Fern katelyn Vaha’akolo is emerging as a significant figure in women’s rugby. The 24-year-old’s athletic prowess, combined with her humility and engagement with fans on social media, make her a compelling ambassador for the sport. Vaha’akolo actively promotes Super Rugby Aupiki games and recognizes the importance of growing the game and inspiring young girls.
Rugby’s Shifting Power Dynamics: Broadcast Deals, Player Retention, and On-Field Challenges
The world of rugby is undergoing significant transformations, from evolving broadcast landscapes and the crucial battle to retain top talent, to the ever-increasing physical demands of the game. key figures within New Zealand Rugby (NZR) and beyond are navigating these challenges, influencing the future of the sport.
DAZN Emerges as a Major Player in Broadcast Rights
The British-based streaming platform DAZN, backed by Ukrainian-born billionaire Len Blavatnik, is making a significant push to become a leading sports broadcaster in Australasia. With ongoing negotiations to acquire the media rights to NZR’s content, DAZN poses a serious challenge to incumbent rights holder Sky.Blavatnik’s substantial financial resources, potentially supplemented by investment from Saudi Arabia’s sovereign wealth fund, could allow DAZN to outbid Sky and dramatically reshape the rugby broadcast landscape.
The Battle to Retain Top Talent Amidst Global Competition
New zealand’s continued success on the international stage hinges on its ability to retain its best players and coaches.With increasingly lucrative offers from Japanese clubs, NZR faces an uphill battle.Chris Lendrum, NZR’s general manager of professional rugby, plays a crucial role in these negotiations, working to keep top players in New Zealand. Meanwhile, Simon Porter, chief executive of Halo, provides expert advice to players navigating the global market, ensuring they’re informed and well-represented. The effectiveness of NZR’s eligibility rules and the management of player contracts will be critical in maintaining a competitive All Blacks squad.
All Blacks Face Evolving Physical Demands
The forward pack remains the heart of any successful rugby team, and the All Blacks face increasing pressure to match the physicality and power of teams like France and South Africa.Jason Ryan, in his fourth year as All Blacks forwards coach, is tasked with building a pack that can dominate scrums, excel at the breakdown, and still maintain the stamina required for New Zealand’s continuity-based game. The ability to maintain set-piece dominance for the entire 80 minutes is now a prerequisite for victory against top-tier opponents.
Beauden Barrett’s Resurgence
Veteran Beauden Barrett has reclaimed his position as the All Blacks’ preferred fly-half, solidifying his importance to the team’s success. After returning from a sabbatical in japan, Barrett has demonstrated the skill, energy, and leadership qualities necessary to guide the All Blacks back to the top of the world rankings. His tactical control and dedication have made him an indispensable asset, with many believing that New Zealand’s chances of winning the 2027 World Cup are significantly higher with him at the helm.
NZR Leadership Navigates a Changing Landscape
The arrival of private equity firm Silver Lake, the creation of NZRC, and the growing influence of the New Zealand Rugby Players’ Association have altered the power dynamics within NZR. As chief executive, mark Robinson’s role has evolved, with a greater emphasis on overall strategy, stakeholder management, and international relationships.He remains heavily involved in broadcast negotiations and legal matters, despite a shifting organizational structure.
Women’s Rugby: Growth and Untapped Potential
Women’s rugby continues to be a significant area for growth in the sport. Hannah Porter, NZR’s head of women’s high-performance, is tasked with capitalizing on the momentum generated by the Black Ferns’ 2022 World Cup victory. proper resourcing, the development of effective pathways, and the establishment of robust competition structures are crucial to realizing the commercial potential of the women’s game.
New Zealand Rugby Faces key Challenges: Broadcast Rights, Leadership, and Women’s game Development
New Zealand Rugby (NZR) is navigating a complex landscape, grappling with critical decisions regarding broadcast rights, leadership stability, and the advancement of women’s rugby.Key figures are under pressure to deliver financial security, on-field success, and lasting growth for the sport.
Sky TV’s Sophie Moloney in Broadcast Rights standoff
Sky TV’s Chief Executive, Sophie Moloney, faces a defining moment as NZR entertains offers from rival broadcasters DAZN and TVNZ for rugby broadcast rights. Sky initially aimed for a deal potentially saving them about $26 million annually. Though, NZR is reportedly dissatisfied with Sky’s offer of $85 million, leaving Moloney to bridge the gap between her board’s expectations and NZR’s financial demands. The outcome of these negotiations will significantly impact Sky’s future viability and shape how fans consume rugby in New Zealand.
All Blacks Captain Scott Barrett takes the Helm amidst Challenges
All Blacks captain Scott Barrett shoulders the responsibility of revitalizing the national team after a lackluster 2024 season. Following a year of significant changes in coaching, management, and player roster, the All Blacks struggled to find cohesion and establish a clear identity. Barrett, drawing on his experience as Crusaders captain, aims to instill a winning mentality, build a strong team culture, and re-establish the all Blacks’ dominance on the global stage. His leadership will be crucial in defining the team’s brand and influence.
Hannah Porter Appointed to Lead Women’s High-Performance Rugby
Former Black Fern Hannah Porter has been appointed to the pivotal role of Head of Women’s High-Performance at NZR. Her challenge is to develop robust pathways and elite environments for female players and advocate for the women’s game within NZR. The women’s game is still facing challenges regarding investment and recognition, Super Rugby Aupiki’s growth, commercial sponsorships, and development pathways for Sevens players. Porter’s voice will be critical in driving meaningful change and ensuring the sustainable growth of women’s rugby in New Zealand.
NZR Commercial Arm Navigates leadership Vacuum
The New Zealand Rugby Commercial (NZRC), responsible for the sport’s commercial interests, has been without a chief executive sence November. Craig Fenton’s departure after only a year has raised questions about the company’s direction. Seek chief executive Ian Narev,chair of the NZRC board,is tasked with overseeing key commercial decisions and securing a favorable broadcast agreement amid uncertainty surrounding the company’s long-term future.
Key Figures Shaping New Zealand Rugby in 2024
New Zealand Rugby is a dynamic landscape influenced by key individuals both on and off the field. From broadcast rights negotiations to player depiction and coaching, several figures stand out for their impact on the sport in 2024.
Melodie Robinson’s Pivotal Role in TVNZ’s Rugby Strategy
Melodie Robinson, Head of TVNZ Sport, is at the heart of TVNZ’s efforts to secure significant rugby broadcast rights. This development comes after TVNZ inherited cricket rights and subsequently faced financial challenges, making their current position in broadcast negotiations notable.
Robinson’s extensive background as a former Black Fern and her involvement with World Rugby committees position her as a key asset in negotiations. Her presence aims to assure NZR that their product will be handled appropriately by the broadcaster.NZR seeks greater exposure through free-to-air agreements and innovative content creation to grow engagement, an area where Robinson’s expertise could be invaluable.
Ardie Savea’s Influence Extends beyond the Field
All Black Ardie Savea,despite missing out on the captaincy,remains a highly influential figure in New Zealand rugby. His move to Moana Pasifika is significant, potentially inspiring a new generation of Pasifika players.
Savea’s decision to join Moana Pasifika is viewed as a major endorsement, possibly even crucial for the club’s future. Beyond his on-field prowess,Savea is recognized internationally and admired for challenging traditional All Black stereotypes,advocating for men’s health,and serving as a fashion ambassador.
Rob Nichol’s Advocacy for Players’ Rights
Rob Nichol,head of the New Zealand Rugby Players Association (NZRPA),remains a powerful advocate for players’ rights. He spearheaded the call for an independent review of NZR’s governance structure and played a key role in implementing its findings.
Nichol’s influence is not without debate, with some questioning the extent of players’ say in rugby matters.However, his supporters argue that his work has fostered an surroundings that attracts and retains top talent, which is vital for the success of New Zealand rugby.
Scott Robertson’s First Year as All Blacks Coach: A Jury Still Out
Scott Robertson, known as “Razor”, took the helm as All Blacks coach with high expectations of revitalizing the team and its public image. Hopes where high that he would bring a new era of success and transform the team’s interaction with the public.
However, after his first year, it remains to be seen whether Robertson’s leadership will deliver the anticipated revolutionary changes. Initial observations suggest a team that, so far performs similarly as it did under the previous coach.
All Blacks Face Critical Year Amidst Performance Concerns and Leadership Changes
The All Blacks are under pressure to rebound after a challenging 2024 season, marked by a less-than-stellar winning ratio and questions surrounding team identity. With key changes in leadership at New Zealand rugby (NZR), stakeholders are demanding significant improvements both on and off the field.
Robertson’s Vision Under Scrutiny
Head coach Scott Robertson faces increased scrutiny as he works to solidify his vision for the team and reconnect with fans. After losing four tests in 2024, resulting in a winning ratio of just over 71%, the team has yet to establish a clear identity under his leadership.
Kirk Takes the Helm at New Zealand Rugby
Former All Blacks captain David Kirk has assumed the role of chair at NZR, a move seen as potentially game-changing. Kirk, previously chair of the New Zealand rugby Players Association (NZRPA) for 20 years, brings a deep understanding of the professional game and the challenges it faces.
Financial Pressures and the Need for Rebuilding
NZR has experienced significant financial losses in recent years, losing key sponsors and facing challenges in securing improved broadcast deals. The organization has seen little revenue growth since partnering with Silver Lake in 2022, despite initial promises of substantial income streams.
Stakeholders Demand Change
Stakeholders have tasked Kirk and the new board with initiating a major rebuild, focusing on financial sustainability, improved relationships across the sport, and a unified mission statement. The goal is to restore unity and excitement surrounding rugby in New Zealand.
Challenges Ahead for New Leadership
Specifically,the new leadership must address the All Blacks’ declining win ratio,which has fallen from approximately 87% to 70% in the past five years. Addressing this decline is one of multiple key performance indicators for the board.
AI Model Predicts increased Risk of Severe Asthma Exacerbations
An innovative artificial intelligence model can now predict the likelihood of severe asthma exacerbations, potentially transforming how doctors manage the chronic respiratory disease.The AI analyzes patient data to forecast which individuals face a heightened risk of acute episodes requiring hospitalization or emergency care.
Early Prediction for Proactive Intervention
The model’s predictive capabilities offer a critical advantage: enabling timely interventions. By identifying high-risk patients in advance, healthcare providers can implement proactive strategies such as adjusting medication dosages, intensifying monitoring, and providing targeted education. This preemptive approach aims to mitigate the severity of exacerbations and improve patient outcomes.
Data-Driven Insights Improve Asthma management
The AI model leverages extensive patient data, encompassing factors like medical history, medication adherence, environmental exposures, and physiological measurements. Analyzing these complex variables allows the system to detect patterns and correlations that might be missed by traditional clinical assessments. This data-driven approach enhances the precision and personalization of asthma care.
Accuracy and Reliability
Rigorous testing has demonstrated the AI model’s accuracy and reliability in predicting severe asthma exacerbations. The results suggest the tool has the potential to significantly reduce the burden of asthma-related hospitalizations and emergency room visits, leading to cost savings for healthcare systems and improved quality of life for patients.
Future Implications for Personalized Medicine
This advancement highlights the growing role of AI in personalized medicine.As AI models become more refined and integrated into clinical practice, they will likely play an increasingly vital role in predicting and preventing a wide range of health conditions beyond asthma.
With the All Blacks facing scrutiny for their recent performance, what steps is NZ Rugby taking to improve the team’s performance and regain their dominance on the world stage?
New Zealand Rugby’s Power Players: Q&A
Frequently Asked Questions about New Zealand Rugby’s Influencers
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Who are the key figures shaping New Zealand rugby right now?
The article highlights several influential individuals: Debbie Sorensen (Moana Pasifika CEO), Clayton McMillan (Chiefs coach), Greg barclay (NZR Board), Ayesha Leti-I’iga (Black fern), Bart Campbell (World Rugby), Scott Hansen (All Blacks Attack Coach), Richard Dellabarca (auckland Stadium Project), Jack Mesley (Super Rugby CEO), Conrad Smith (IRPA), Richie McCaw (NZRC Board), Katelyn Vaha’akolo (black Fern), Scott Robertson (All Blacks Coach), and David Kirk (NZR Chair).
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What are the main challenges facing New Zealand Rugby?
NZR grapples with several challenges including securing broadcast rights, retaining top talent amidst global competition, managing financial pressures, and developing the women’s game. The search for a new sponsor to replace Ineos is also crucial.
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How is the All Blacks’ performance being addressed?
The article highlights the scrutiny of All Blacks coach Scott Robertson and the appointment of David Kirk as NZR chair. this includes a focus on improving the team’s winning ratio, developing a clear team identity, and rebuilding financial stability.
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What role does the women’s game play in the future of rugby?
Women’s rugby is seen as a significant area for growth, with Hannah Porter’s appointment as Head of Women’s High-Performance at NZR signaling a commitment to advancement and commercial potential.
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What is the meaning of super Rugby’s resurgence?
Super Rugby’s revival, lead by Jack Mesley, is seen as crucial for the overall health of New Zealand rugby, leading to increased viewership, renewed fan engagement, and a focus on exciting gameplay.
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How are broadcast rights impacting the sport?
The battle for broadcast rights is a major factor, with DAZN challenging Sky TV. The outcome will significantly impact how fans consume rugby and the financial health of the sport.
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What is the current status of the Auckland waterfront stadium project?
Richard Dellabarca’s Wynyard Point proposal is still a contender,despite some initial rejections,due to uncertainties surrounding other stadium plans.
New Zealand rugby is in a state of flux, with key figures driving changes across all aspects of the sport.
Stay informed to follow the exciting developments!