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When UEFA president Aleksander Ceferin attends the first matches of the new Champions League this week, he will be accompanied by a significant security detail. This has sparked complaints from federation staff, especially considering that only a small number of people outside the football world even recognize him.
There have likely been only two occasions when the Slovenian official has truly been in the public eye. The first was during the launch of the Super League in April 2021, where Ceferin commendably upheld the integrity of European football in a bold media appearance, denouncing executives as “snakes” and “liars.” Less publicized on that day was UEFA’s concurrent approval of the changes to the Champions League that will be implemented this week.
This directly led to the second moment, as Ceferin was inexplicably positioned front and center in UEFA’s launch video during the group-stage draw. There was no doubt about who the focal point was meant to be, especially as there were even jokes made at Zlatan Ibrahimovic’s expense. The many actual football stars featured in the video were not given anywhere near the same prominence.
It may seem ironic to raise concerns about that while also initiating a discussion about such a star-studded competition focusing on a football administrator, but the stakes extend far beyond merely who will claim the trophy in May.
The modern Champions League illustrates that questions regarding the winner do not truly merit detailed analysis until the last 16 teams, as it will most likely be claimed by a club generating over €500 million in revenue—probably Real Madrid or Manchester City. This predictability has contributed to some of the issues we are facing today.
As the world’s most lucrative international club competition, the Champions League finds itself at a peculiar crossroads in its history, a remarkable point considering its immense global appeal. All evidence indicates a decline in interest during the opening stages, which were becoming increasingly predictable. This“`html

Ceferin presents a prize to Cristiano Ronaldo at the Champions League draw (AFP via Getty Images)
The fascinating aspect is that Ceferin has closely aligned himself with this notion, despite the substantial political implications—along with potential risks for the future of the sport. The insights from Damien Comolli, who has served at two of the Super League clubs, Liverpool and Tottenham Hotspur, and remains an executive in French football, underscore this point.
“If [the new format] succeeds splendidly, then the Super League is essentially done for,” Comolli remarked to The Independent last November. “However, if it falters, some individuals will attempt to revive the Super League. For me, this is a pivotal moment in the evolution of European football.”
Those words are monumental, yet such an initiative has never been executed before. This so-called “Swiss system” is a significant departure from the traditional four-team group format we are accustomed to. This shift poses a big change for fans, particularly when the World Cup illustrates that this structure has proven effective in maintaining competitive balance.
In the absence of that balance, UEFA has had to explore alternative options. It is crucial to note that new concepts are not inherently negative. Some aspects of this change are genuinely thrilling, especially in terms of increased diversity and openness. Clubs like Celtic and Brugge stand a greater chance of reaching the Champions League knockout stages. Teams such as Aston Villa and Bologna contribute an exciting freshness. However, the success of any such innovation hinges on its practical implementation, which still involves many recurrent issues.
As before, there remains a lack of jeopardy for the elite clubs. Much discussion has emerged around the number of repetitive matchups we see in modern Champions League finals: Milan-Liverpool, Manchester City-Internazionale, Liverpool-Real Madrid, Real Madrid-Borussia Dortmund, among others. This repetition is part of the broader issue. These initial matchups feel distinctly disconnected from the intensity of a final, mainly because the stakes in many of these high-profile clashes are quite low. This situation arises from the reality that it is nearly impossible for a wealthy club to finish outside the top 24.
<img src="https://static.independent.co.uk/2024/09/13/18/GettyImages-2148247894.jpg" srcset="https://static.independent.co.uk/2024/09/13/18/GettyImages-2148247894.jpg?quality=75&width=320&auto
This presents a looming threat of elimination.
Here lies the circular problem faced by the Champions League and modern football, as we increasingly witness the same matchups repeated.
Major clubs, including Real Madrid’s president Florentino Perez, are actively pursuing this repetition, believing it to be what fans desire.
However, after three decades of attempts and numerous Super League threats, this endeavor has only resulted in a scenario where, as Perez himself noted, viewership of the Champions League doesn’t intensify until the quarter-finals. The authorities in football have simply misdiagnosed the issue, leading to an ineffective solution. UEFA is merely offering us more of the same.
This anti-risk business mentality inevitably disregards a fundamental aspect of sports: the essence of real risk and danger, which becomes more pronounced when matches possess genuine significance.
The European Cup and the Champions League achieved immense popularity partly due to their buildup to pivotal moments, where the stakes continuously escalated. This intensity cannot be artificially created.
Despite this, various entities will continue their attempts. For UEFA and Ceferin, it is crucial that this model succeeds. If it merely proves to be a repeat of the past, unrest will arise once more.

Fan revolt against the Super League led to its collapse in 2021 (Getty Images)
This intersection of various elements in modern football is precisely where Ceferin finds himself at the center. Just two weeks following this season’s Champions League final in Munich, FIFA plans to unveil its expanded Club World Cup. It seems almost absurd to think that the newly crowned European champions could participate in international fixtures before heading off to this new tournament in the US. The Club World Cup appears to be a personal project for FIFA president Gianni Infantino, which may shed light on why Ceferin takes such a prominent role in the Champions League, especially given their ongoing personal rivalry.
Some clubs are eyeing this situation from a different perspective. If the Club World Cup flourishes, particularly with the anticipated Saudi investment making prize money significantly attractive, these clubs might see it as a potential international Super League by proxy—one where they potentially hold even greater sway. Real Madrid is leaning toward FIFA’s approach.
The political landscape grows even more intriguing in light of the possibility that City may be ousted from the Premier League. Overarching all of this is the European Court of Justice ruling coming in December, which raises serious questions concerning the governance of UEFA and FIFA. This will undoubtedly be challenged in court, potentially affecting many new competitions.
UEFA could argue that the Champions League is legally protected to occur during the regular season and also serves as the competition determining the champions of Europe.
However, as this season’s commencement illustrates, there is far more at stake here than simply deciding who will hoist the trophy in Munich.
Navigating Change: The Future of the Champions League Amid Super League Threats
The Current Landscape of European Football
Football is more than just a game—it’s a cultural phenomenon that brings together millions of fans across the globe. The UEFA Champions League (UCL) has long stood as the pinnacle of club football, showcasing the best talent and thrilling matches. However, the advent of the European Super League (ESL) has raised questions about the future of the Champions League and its structure.
Understanding the Super League Threat
The Super League was proposed as a way to create a closed competition featuring the wealthiest clubs in Europe. While the idea generated significant excitement among some fans, it also faced intense backlash from others who value tradition and competition. Key points of concern included:
- Loss of Competitive Balance: A closed league could undermine the meritocratic nature of football.
- Financial Implications: The ESL could concentrate wealth within a select few clubs, jeopardizing the financial stability of smaller teams.
- Fan Response: Widespread protests and boycotts from fans highlighted the passionate opposition to the Super League.
Impact on the Champions League
The Super League proposal has forced UEFA to reevaluate the Champions League format. In response, UEFA introduced several reforms aimed at enhancing the competition’s appeal and ensuring its continued relevance in the international football landscape. Key changes include:
Revised Format and Structure
Starting from the 2024-2025 season, the Champions League will undergo significant format changes. The new system aims to increase the number of matches and provide a more exciting experience for fans.
Current Format | New Format (2024) |
---|---|
32 Teams | 36 Teams |
Group Stage Matches | Single League Format |
6 Matches per Team | Up to 10 Matches per Team |
Top 2 from Each Group Progress | Top 8 from Single League Progress |
Enhanced Revenue Sharing
To address the financial disparities, UEFA has proposed a more equitable revenue-sharing model. This initiative aims to support smaller clubs and improve their financial footing, ensuring a competitive balance within the tournament.
Benefits of the Champions League Reforms
The new Champions League format and policies are designed to enhance the viewing experience and maintain the tournament’s prestige. Here are some notable benefits:
- Increased Engagement: More matches and a longer tournament will keep fans engaged throughout the season.
- Greater Inclusivity: By including more teams, the reforms provide opportunities for clubs that may not traditionally qualify for the UCL.
- Dynamic Matchups: The single league format encourages more exciting fixtures between diverse teams.
Case Studies: Successful Adaptations
To understand how clubs can adapt to the evolving landscape of European football, we can look at the successful strategies employed by various teams:
Ajax Amsterdam
Ajax has long been recognized for its youth development system, consistently producing world-class talent. In response to financial pressures from larger clubs, Ajax has focused on:
- Investing in their academy.
- Developing a cohesive playing style.
- Building financial sustainability through smart transfers.
Atalanta BC
Atalanta is another example of a club that has embraced change. Through innovative tactics and a focus on analytics, they have become a force in Serie A and a competitive team in the Champions League.
- Effective scouting and recruitment.
- Utilizing advanced statistics to inform player development.
- Creating a strong team identity that appeals to fans.
Practical Tips for Clubs Facing Uncertainty
As clubs navigate the shifting tides of European football, here are some practical tips to ensure they remain competitive and relevant:
- Invest in Youth Development: Prioritize nurturing young talent to build a sustainable future.
- Embrace Technology: Utilize data analytics for player scouting and performance optimization.
- Engage with Fans: Foster a strong community around the club to maintain loyalty and support.
- Diverse Revenue Streams: Explore merchandising, partnerships, and digital engagement to increase income.
The Role of Technology in the Future of Football
Technology will play a significant role in shaping the future of the Champions League and European football as a whole. Here are some trends to watch:
- Enhanced Broadcasting: Advances in streaming technology are changing how fans consume football.
- VAR and Referee Assistance: Technology is helping improve officiating and reduce controversies in matches.
- Fan Engagement Platforms: Clubs are utilizing apps and social media to enhance fan interaction and experience.
Conclusion: The Road Ahead
While the future of the Champions League amid Super League threats is uncertain, the steps taken by UEFA, clubs, and stakeholders signal a commitment to preserving the integrity of European football. By fostering competitive balance, enhancing fan engagement, and embracing technological advancements, the Champions League can continue to thrive in this evolving landscape.