NASCAR Takes Fans Inside the Action with Shared Reality Daytona 500 Experience
NASCAR is revving up excitement for the Daytona 500 with a groundbreaking shared reality experience, allowing fans to immerse themselves in the thrill of the race without leaving their homes. Launching this weekend in Dallas and Los Angeles, the innovative concept, developed in partnership with Cosm, offers a glimpse into NASCAR’s future of fan engagement.
Driven by changing viewer habits, NASCAR recognizes the growing trend of fans engaging with sports through interactive platforms. Nick Rend,Vice President of Interactive and Emerging Platforms at NASCAR,explained,”People are moving away from linear broadcast. While it remains a vital part of our business, we’re seeing fans increasingly spend time in gaming platforms, augmented reality, and virtual reality.”
The centerpiece of the shared reality experience is an 85-foot LED dome featuring specially designed seating. Peter Murphy, Senior Vice President of Content and Media at Cosm, described the immersive setup: “The hero of the experience is an 85-foot LED dome, and there’s a beautifully designed seating area that sits inside. Our production brings you race-side or pit-side.”
This shared reality concept, a first for NASCAR, aims to bring the sport to fans in a format similar to virtual reality without requiring goggles. Rend emphasized,”It brings the sport right into your face in a larger-than-life way. There’s no goggles required,so the experience is shared.”
NASCAR envisions expanding this shared reality concept to numerous markets, reaching even more fans. Murphy stated, ”The goal as a business is to roll out dozens of these over the next decade, so that in your local DMA, you have an prospect to come to Cosm and experience sports in a new way.”
Beyond shared reality,NASCAR continues to explore traditional virtual reality and platforms like Roblox,demonstrating its commitment to providing fans with diverse and engaging experiences.
rend concluded, “Our goal is to have a full solution for fans, irrespective of how they want to engage with us, wherever they want to engage, and frankly whenever they want to engage.”
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NASCAR’s Shared Reality Daytona 500 experience: Your Questions Answered
Q: What is NASCAR’s shared reality Daytona 500 experience?
A: Imagine standing trackside at the Daytona 500, feeling the rumble of the engines, and witnessing the action unfold before you—all from the comfort of your home! NASCAR’s shared reality experience uses a massive 85-foot LED dome and specially designed seating to create an immersive, interactive environment that simulates being at the race.
Q: How is this different from virtual reality?
A: Unlike traditional VR, wich requires goggles and can be isolating, NASCAR’s shared reality experience is accessible to everyone in the room. It’s about bringing the excitement of the race to life in a shared, larger-than-life way.
Q: Were can I experience this?
A: Launching this weekend, you can find NASCAR’s shared reality experience in Dallas and Los Angeles. NASCAR plans to expand to more locations in the coming years, bringing this innovative experience to fans across the country.
Q: What other ways is NASCAR engaging fans?
A: NASCAR isn’t just focused on shared reality. They’re also exploring traditional VR, gaming platforms like Roblox, and other innovative ways to connect with fans.
Ready for a racing experience like no other? get ready to witness the Daytona 500 in a whole new dimension with NASCAR’s groundbreaking shared reality concept!
