Museo Soumaya Lights Up for MLB Opening Day in Mexico City
MEXICO CITY (AP) — Mexico City’s iconic Museo Soumaya was illuminated with a vibrant projection advertising Major League Baseball’s Opening Day, captivating onlookers in the Polanco district. The spectacle, which occurred around 7:30 p.m., signals the start of MLB’s promotional activities in Mexico for 2025.
‘Heroes of the Game’ Campaign Takes Center Stage
The projection featured the “Heroes of the Game” advertising campaign, a clip that pays homage to anime culture, reflecting MLB’s strong ties and growing initiatives with Japan. Animated versions of baseball stars such as Aaron Judge, Shohei Ohtani, Paul Skenes, and Juan Soto adorned the museum’s unique architecture, drawing crowds who captured the visual display with their phones.
MLB’s Continued Presence in Mexico
While MLB will not hold regular season games in Mexico City this year, the projection underscores the league’s commitment to engaging with its Mexican fan base. Earlier this year, the Boston Red Sox and the Sultanes de Monterrey played a pre-season game, further solidifying baseball’s presence in the country.
What is the meaning of MLB choosing an anime theme for its “Heroes of the Game” campaign?
Museo Soumaya lights Up for MLB Opening Day in Mexico City: Q&A
MEXICO CITY (AP) — Mexico City’s Museo Soumaya became a dazzling canvas for Major League Baseball’s Opening Day! Here’s a swift look at why and what it means for baseball fans:
Q&A
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Why was the Museo soumaya lit up?
To kick off MLB’s promotional activities in Mexico for 2025 and to celebrate the upcoming baseball season, especially highlighting the “Heroes of the Game” campaign.
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What was the “Heroes of the Game” campaign?
It’s an anime-themed campaign celebrating baseball stars like Aaron judge and Shohei Ohtani.This reflects MLB’s growing connection with Japan and its pop culture.
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Which players were featured on the Museo Soumaya?
Animated versions of baseball stars such as Aaron Judge,Shohei Ohtani,Paul Skenes,and Juan Soto were showcased.
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Will there be MLB games in Mexico City this year?
No regular season games are scheduled for Mexico City this year. However, a pre-season game between the Boston Red Sox and Sultanes de Monterrey took place earlier this year.
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How does MLB engage with Mexican fans?
through promotional events like the Museo Soumaya light show, pre-season games, and the “Heroes of the Game” campaign that resonates with international audiences.
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Captivating Trivia:
The Museo Soumaya’s unique architecture made it a perfect backdrop for the projection, creating a memorable visual experience for baseball fans. If you’re in Mexico City, it’s a must-see!
This light show is a home run for MLB’s continued commitment to its Mexican fanbase.Keep an eye out for more exciting announcements and events!
