For the 2025 season, MLB will take charge of producing and distributing local games for the Cleveland Guardians, Milwaukee Brewers, and Minnesota Twins. This new framework will provide fans with additional options to watch their preferred teams either on television or through digital streaming.
Moreover, the Texas Rangers have announced their decision to discontinue their partnership with Diamond Sports Group and are exploring new local media avenues for the 2025 season.
In the previous season, the Guardians’ local reach via their regional sports network was approximately 1.45 million households, while the Twins reached about 1.08 million homes. Thanks to MLB’s direct-to-consumer streaming option, the reach for Cleveland’s games can expand to around 4.86 million households (+235%), and Minnesota’s to approximately 4.40 million homes (+307%). Milwaukee had already utilized a direct-to-consumer streaming option under its former local media deal and will maintain that capability with MLB going forward.
The agreements with the Guardians, Brewers, and Twins will resemble the model MLB employed for the Arizona Diamondbacks, Colorado Rockies, and San Diego Padres during the 2024 season. Last season, MLB secured cable and satellite distribution contracts and offered direct-to-consumer streaming options through Dbacks.TV, Padres.TV, and Rockies.TV.
“As the media landscape continues to change, Major League Baseball is dedicated to enhancing fan experience by ensuring access to their favorite teams, eliminating blackouts where possible, and ultimately broadening our game’s reach,” stated Noah Garden, MLB Deputy Commissioner, Business and Media. “We are excited to deliver Guardians, Brewers, and Twins games to their dedicated supporters, maintaining the high production standards we have showcased in Arizona, Colorado, and San Diego.”
Local games produced by MLB last year featured special elements typically associated with nationally broadcast games. These included Ump Cam, live glimpses into the MLB Replay Operations Center, Wire Cam, on-field locations for pregame and postgame coverage, a new RF camera offering a shallow depth-of-field perspective, and greater access including in-game player interviews.
“In addition to expanding our viewer base, Major League Baseball is committed to delivering exceptional production quality that incorporates new technologies, enhanced picture clarity, and improved access to both the game and its players,” remarked Billy Chambers, MLB Executive Vice President of Local Media.
Since its inception in 2009, Major League Baseball has owned and operated MLB Network, producing live games for 16 seasons, gaining critical acclaim for its content, and earning 42 National Sports Emmy Awards across 13 different categories. MLB was the first professional sports league to live-stream a regular season game on August 26, 2002. In 2024, baseball enthusiasts streamed a record 14.5 billion minutes of live games and content on MLB.TV.
Details on where and how fans can watch these games will be shared as the 2025 season approaches.
MLB Expands Local Game Accessibility for Guardians, Brewers, and Twins in 2025 Season
Overview of Accessibility Enhancements
In a significant move to improve fan engagement and inclusivity, Major League Baseball (MLB) has announced an expansion of local game accessibility for the Cleveland Guardians, Milwaukee Brewers, and Minnesota Twins starting in the 2025 season. This initiative aims to ensure that more fans can enjoy the excitement of live baseball, regardless of their geographic location or physical abilities.
Key Features of the New Accessibility Initiatives
- Expanded Streaming Options: Fans will have greater access to live streams of games through enhanced digital platforms, ensuring that those unable to attend games in person can still support their teams.
- Improved Broadcast Accessibility: The MLB will implement advanced features for hearing and visually impaired fans, including audio descriptions and closed captioning.
- Community Engagement Programs: Local teams will develop outreach programs aimed at connecting with underserved communities, providing greater access to the game.
- Accessible Stadium Facilities: Upgrades to stadium facilities will include improved seating arrangements, restroom accessibility, and transportation options for fans with disabilities.
Benefits of Enhanced Accessibility
The expansion of accessibility features not only benefits fans but also enhances the overall community experience surrounding the teams. Here are some of the key benefits:
- Increased Fan Base: By making games more accessible, teams can attract a broader audience, including those who may have previously felt excluded.
- Enhanced Fan Experience: Improved accessibility features lead to a more enjoyable experience for all fans, creating a more inclusive atmosphere at games.
- Positive Community Impact: Engaging with local communities fosters goodwill and strengthens the relationship between teams and their supporters.
Details on Each Team’s Accessibility Initiatives
Cleveland Guardians
The Guardians are set to implement several initiatives designed to enhance accessibility:
- Development of a user-friendly mobile app that includes real-time game updates, accessibility features, and fan engagement tools.
- Special seating areas designed for fans with mobility issues, ensuring they have a clear view of the action.
- Collaboration with local organizations to provide tickets and transportation for underserved communities.
Milwaukee Brewers
The Brewers will focus on several innovative approaches to improve accessibility:
- Introduction of sensory-friendly spaces within the stadium for fans with sensory sensitivities.
- Enhanced audio and visual aids during games to improve the experience for fans with disabilities.
- Educational programs for staff to ensure they are equipped to assist fans with diverse needs.
Minnesota Twins
The Twins are committed to creating a more inclusive game-day experience:
- Strategic partnerships with local nonprofits to provide resources and support for individuals with disabilities.
- Implementation of a dedicated accessibility hotline for fans to voice their concerns and suggestions.
- Regular assessments of stadium facilities to ensure compliance with accessibility standards.
Case Studies and Real-World Applications
To further illustrate the positive impact of these initiatives, here are a few case studies from other MLB teams that have successfully implemented similar accessibility programs:
| Team | Initiative | Outcome |
|---|---|---|
| Los Angeles Dodgers | Accessible Restroom Facilities | Increased satisfaction from fans with disabilities, leading to higher attendance rates. |
| New York Yankees | Free Transportation Services | Higher participation from local school groups and community organizations. |
| Chicago Cubs | Audio Description Services | Improved engagement and positive feedback from visually impaired fans. |
Practical Tips for Fans
Fans looking to take advantage of the new accessibility options can follow these practical tips:
- Stay Informed: Regularly check the official team websites and social media channels for updates on accessibility features and events.
- Utilize Technology: Download team apps and sign up for newsletters to receive the latest information on game accessibility.
- Engage with Teams: Provide feedback to teams about your experiences and suggestions for improvement regarding accessibility.
First-Hand Experience
A fan’s first-hand experience can be invaluable in understanding the impact of these initiatives. Here’s a testimonial from a fan who attended a game with newly implemented accessibility features:
“Attending the game was an amazing experience! The new sensory-friendly spaces made it comfortable for my child, who has sensory sensitivities. We felt included and appreciated the effort the team made to ensure we could enjoy the game without worries.” – Maria T., Guardians Fan
Looking Ahead: Future Accessibility Plans
As MLB continues to prioritize accessibility, further initiatives may include:
- Expansion of telecast options that cater to fans with disabilities.
- Increased partnerships with organizations focused on disability advocacy.
- Regular audits and updates to stadium accessibility features to meet evolving standards and fan needs.
Conclusion
The expansion of local game accessibility for the Guardians, Brewers, and Twins in the 2025 season marks a significant step toward inclusivity in Major League Baseball. By implementing these initiatives, MLB is not only enhancing the fan experience but also fostering a sense of community and belonging for all baseball lovers.
