Xfinity Renews Partnership with 23XI Racing, Creating ‘Xfinity Speed Center’
In a move that strengthens its commitment to NASCAR, Xfinity has renewed its partnership with Michael Jordan and Denny Hamlin’s 23XI Racing for the 2025 season.this comes just weeks after Xfinity announced it would be ending its title sponsorship of the Xfinity Series, a deal worth $200 million over a decade.
The renewed partnership goes beyond simple branding. Xfinity will establish the ”Xfinity Speed Center” at 23XI’s Airspeed headquarters. This dedicated race war room will serve as the central hub for race day operations, housing over a dozen employees who will communicate and share data across all three 23XI teams, aiming to enhance race dynamics.
For Tyler Reddick, driver of the No. 45 car, the continued partnership with xfinity holds special importance. Having raced extensively in the Xfinity Series, Reddick acknowledges the brand’s pivotal role in his career. “I wouldn’t be here today, sitting here talking about this partnership, if I didn’t have those huge moments in the Xfinity Series,” Reddick stated.
Jess Muir, Senior Director, Brand Partnerships and Amplification at Comcast, emphasized the company’s dedication to supporting 23XI Racing’s growth.”This extension underscores our commitment to supporting 23XI Racing’s growth, engaging our fans in new and meaningful ways, and providing Bubba Wallace and Tyler Reddick with the resources they need to excel on race day.”
Steve Lauletta, 23XI’s team president, highlighted the collaborative nature of the partnership. “When we announced our partnership with Xfinity in 2023, we wanted to collaborate on initiatives to drive progress and innovation, and the xfinity Speed Center is a great example of that.
Mike Wheeler, 23XI’s senior Director of Planning and Operations, expressed enthusiasm for the centralized hub, noting its ability to foster interaction and insight across all teams. “It’s actually amazing how much you can be in here and know what’s going on, and not even just knowing what’s going on with one team. You can actually listen to … all three teams, because it is quiet, it is condensed and it is structured.”
why is the renewal of this partnership particularly significant for Tyler Reddick?
Xfinity Renews Partnership with 23XI Racing, Creating ‘Xfinity Speed Center’
In a move that strengthens its commitment to NASCAR, Xfinity has renewed its partnership with Michael Jordan and Denny Hamlin’s 23XI Racing for the 2025 season.this comes just weeks after Xfinity announced it would be ending its title sponsorship of the Xfinity Series, a deal worth $200 million over a decade.
The renewed partnership goes beyond simple branding. Xfinity will establish the ”Xfinity Speed Center” at 23XI’s Airspeed headquarters. This dedicated race war room will serve as the central hub for race day operations, housing over a dozen employees who will communicate and share data across all three 23XI teams, aiming to enhance race dynamics.
For Tyler reddick, driver of the No. 45 car, the continued partnership with xfinity holds special importance. Having raced extensively in the Xfinity Series, Reddick acknowledges the brand’s pivotal role in his career. “I wouldn’t be here today, sitting here talking about this partnership, if I didn’t have those huge moments in the Xfinity Series,” Reddick stated.
Jess Muir, Senior Director, Brand Partnerships and Amplification at comcast, emphasized the company’s dedication to supporting 23XI racing’s growth.”This extension underscores our commitment to supporting 23XI Racing’s growth, engaging our fans in new and meaningful ways, and providing Bubba Wallace and Tyler Reddick with the resources they need to excel on race day.”
Steve Lauletta, 23XI’s team president, highlighted the collaborative nature of the partnership. “When we announced our partnership with Xfinity in 2023, we wanted to collaborate on initiatives to drive progress and innovation, and the xfinity Speed Center is a great example of that.
Mike wheeler, 23XI’s senior Director of planning and Operations, expressed enthusiasm for the centralized hub, noting its ability to foster interaction and insight across all teams. “It’s actually amazing how much you can be in here and know what’s going on, and not even just knowing what’s going on with one team. You can actually listen to … all three teams, becuase it is quiet, it is condensed and it is structured.”
Frequently Asked Questions
**Q: What is the Xfinity Speed Center?**
A: The Xfinity Speed Center is a dedicated race war room located at 23XI Racing’s headquarters. It houses a team of over a dozen employees who work together to manage race day operations for all three 23XI teams.
**Q: How does the Xfinity Speed Center benefit 23XI Racing?**
A: the centralized hub allows for seamless interaction and data sharing between the teams,enhancing race strategy and performance.
**Q: Why is this partnership significant for Tyler Reddick?**
A: Reddick emphasizes that his experiences in the Xfinity Series, sponsored by Xfinity, were crucial in shaping his career. This continued partnership signifies a reaffirmation of that foundation.
**Q: What does the future hold for this partnership?**
A: The renewed partnership through 2025 underscores Xfinity’s commitment to supporting 23XI Racing’s growth and innovation within the NASCAR world.
This Q&A sheds light on the key aspects of Xfinity’s partnership with 23XI Racing, highlighting the strategic value of the Xfinity Speed Center and the impact it will have on the teams’ success.
