Lululemon Celebrates 10 Years of Align™ Collection with Global Campaign
VANCOUVER, British Columbia – Lululemon Athletica Inc. is marking the 10th anniversary of its popular Align™ collection with a global party launched May 13, 2025.The campaign highlights the brand’s commitment to empowering individuals through versatile activewear.
From Yoga Pants to Lifestyle Staple
The Align™ collection,which began with the introduction of the Align™ pant in 2015,has expanded beyond yoga apparel to become a extensive line of activewear. Known for its lightweight, soft fabric adn flexible design, the collection now includes sports bras, tanks, skirts, dresses, shorts, and wide-leg pants.
“Live the Present” with Lululemon
The anniversary campaign, themed “Live the Present,” features a diverse group of women and aims to inspire others to embrace their potential through yoga and movement. Lululemon is encouraging participation through various yoga-related activities worldwide.
Redefining Women’s Activewear
Antonia Lamartino,Senior Director of Product Innovation and Research at Lululemon,noted the evolution of the Align™ collection from a single pair of pants to a diverse product line. the brand emphasizes a design philosophy that blends functionality and style, catering to various activities and settings.
Lululemon continues to emphasize customer feedback to refine and expand the Align™ collection.
Lululemon Celebrates 10 Years of Align™ with New Leggings and Nationwide Yoga Events
To mark a decade of its popular Align™ collection and its impact on the yoga community in China, lululemon is launching the Align No Line™ high-waisted leggings and hosting a series of yoga events across the country. The new leggings feature a streamlined design with fewer front waistband seams, providing a smooth and agreeable fit for unrestricted movement.
Align™ Celebrates a Decade of Growth in China’s Yoga Community
The company will celebrate the Align™ collection’s 10th anniversary with the “Align™ ‘Meeting You’ Carnival” in May and June.This event kicks off on May 17 at Beijing workers’ Stadium, featuring immersive yoga sessions led by international yoga masters and lululemon ambassadors.
Nationwide Yoga Events to Connect Communities
Following the Beijing launch, the “Meeting You” Carnival will travel to landmark locations in Shanghai, Hangzhou, Tianjin, Guangzhou, Chongqing, and Suzhou. in addition to thes large-scale events, lululemon will host approximately 100 community yoga classes in its stores across 43 cities throughout China. These sessions aim to connect local customers and communities through the practice of yoga.
Beyond the Align No Line™ leggings, what other innovations or updates can fans expect too see in the Align™ collection in the future?
Lululemon Align™ collection: 10 Years & Beyond – Q&A
Lululemon is celebrating a decade of their beloved Align™ collection. Here’s a breakdown of what that means for fans and newcomers alike:
Q&A:
What is the Align™ collection, and why is it so popular?
The Align™ collection started with yoga pants in 2015. It’s known for its incredibly soft, lightweight fabric and flexible design, making it perfect for yoga and everyday wear. It has since expanded into a full activewear line including sports bras, tanks, shorts, and more!
Fun Fact: The Align™ fabric is designed to feel like “a second skin.”
How is Lululemon celebrating the 10th anniversary?
Lululemon is hosting a global campaign themed “Live the Present,” with events, new products like the Align No Line™ leggings, and a focus on inspiring movement and well-being.
Actionable Advice: Check Lululemon’s website or social media to find local yoga events and promotions.
Tell me more about the “Align No Line™” leggings.
The Align no Line™ leggings are designed with fewer seams in the front waistband for a smooth, comfortable fit that allows for unrestricted movement. They are high-waisted.
Captivating Trivia: lululemon constantly refines its designs based on customer feedback, so you can expect the Align™ collection to keep evolving!
What are the “Meeting You” Carnival events?
These are large-scale yoga events being held in china, starting in Beijing, and then traveling to other major cities.They feature sessions led by international yoga masters and Lululemon ambassadors.
Did you no? Lululemon is also hosting 100 community yoga classes in its stores across 43 cities in china to connect with local communities.
Join Lululemon in celebrating the Align™ collection’s 10th anniversary and embrace a lifestyle of movement, comfort, and style.Find your flow!
