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Within two years of her appointment, Phoenix Raceway President Latasha Causey is establishing herself, embracing new responsibilities, and fostering growth in her desert role.
In late 2022, Causey made history by becoming the first Black woman to serve as a track president in the 75-year journey of NASCAR. She stepped into this role following Julie Giese’s departure to oversee the Chicago street race. This is Causey’s inaugural experience in NASCAR, where she manages a facility that hosts two annual NASCAR weekends, including its championship round in recent years.
Upon Giese’s exit, NASCAR had just finalized a $178 million renovation of the venue, which attracted sellout audiences to the races. Causey’s responsibility is not only to maintain this momentum but also to expand the venue’s usage, enhance its brand, and deepen its connection with the local community, where she grew up.
“Being a local girl, I’ve always had strong ties to the community; however, I am now even more engaged in the sports landscape and have been embraced as a leader in sports,” Causey stated.
As she continues to gain visibility as a prominent figure in the Valley’s flourishing sports business sector, Causey finds her calendar increasingly booked. Consequently, she is relying more on her team to assist while she seeks out partnerships or engages in public speaking for the venue across the region.
“I am involved in various events throughout the Valley — for instance, Phoenix recently hosted the WNBA All-Star Game — and I get the privilege of representing both Phoenix and NASCAR, as well as advocating for women in sports,” she expressed. “It’s incredible to receive invitations to share our Phoenix Raceway story.” — Adam Stern
Latasha Causey
President, Phoenix Raceway, NASCAR
Born: Phoenix
Education: Arizona State University, bachelor’s in interdisciplinary studies, communications and family studies; University of Phoenix, M.A. in human resources
Family: Spouse, Sullivan Jr.; children, Sullivan III (17) and Maysn (13)
Why she’s a Game Changer
With her roots in Phoenix, Causey has enhanced NASCAR’s connections to the community, leading to the sixth consecutive sellout of the Cup Series in March and witnessing the largest number of attendees at Phoenix Raceway in a decade.
Getting to know
Passion that keeps me going: Supporting my teenagers. You will frequently find me at sports events cheering on my boys.
Next travel destination on my list: Turks and Caicos. My ideal vacation involves excellent weather, beaches, and sand.
Key attribute I look for in candidates: A positive, can-do attitude.
My dream for the future … : I aspire to have ownership in a sports team. I’m not certain which sport or team it will be, but it remains a goal and a dream.
My non-negotiables: Individuals who aren’t team-oriented. I cultivate an environment where everyone can have fun and be their true selves. Additionally, I promote a culture where all titles are set aside, and everyone is willing to help, regardless of the task.
Latasha Causey: Pioneering Leadership and Community Connection as Phoenix Raceway President
Introduction to Latasha Causey
Latasha Causey has emerged as a transformative figure in the world of motorsports, notably as the President of Phoenix Raceway. With a strong background in leadership and a passion for community engagement, Causey has redefined the role of a raceway president. Her approach emphasizes inclusivity, innovation, and a deep connection with the local community, making her a pivotal player in the evolution of NASCAR events in Phoenix.
Latasha Causey’s Leadership Journey
Causey’s career trajectory is a testament to her dedication and expertise. Here are key highlights of her journey:
- Educational Background: Latasha holds a degree in Business Administration, which laid the foundation for her leadership skills.
- Professional Experience: Prior to her role at Phoenix Raceway, she held various positions within the motorsport industry, excelling in marketing and community relations.
- Leadership Style: Causey is known for her collaborative approach, often involving team members and community stakeholders in decision-making processes.
Community Engagement Initiatives
One of the cornerstones of Latasha Causey’s presidency is her commitment to community engagement. Under her leadership, Phoenix Raceway has launched several initiatives that foster a strong connection with the local community:
1. Local Partnerships
Causey has prioritized partnerships with local businesses and organizations. These collaborations have resulted in:
- Increased Sponsorship Opportunities: Local businesses gain visibility through NASCAR events.
- Community-Based Events: The raceway hosts events that are accessible and engaging for local residents.
2. Youth Programs
Latasha believes in investing in the future. Her initiatives include:
- STEM Education Programs: Collaborating with local schools to promote science, technology, engineering, and mathematics.
- Scholarship Opportunities: Offering scholarships for students pursuing careers in automotive engineering and related fields.
3. Diversity and Inclusion Efforts
Under Causey’s leadership, Phoenix Raceway has made significant strides in promoting diversity within motorsports:
- Women in Racing Initiatives: Creating pathways for women to participate in various roles within the industry.
- Inclusive Events: Ensuring that events welcome attendees from all backgrounds.
Innovative Strategies Implemented by Latasha Causey
Causey’s innovative mindset has led to several strategies that have redefined the raceway experience:
1. Enhanced Fan Experience
Understanding the importance of fan engagement, Latasha has implemented:
- Interactive Technology: Introducing mobile apps that enhance the race-day experience.
- VIP Experiences: Providing unique opportunities for fans to engage with drivers and teams.
2. Sustainability Initiatives
Recognizing the need for environmental responsibility, Causey has championed sustainable practices:
- Green Energy Solutions: Implementing solar energy systems at the raceway.
- Waste Reduction Programs: Promoting recycling and waste management during events.
Benefits of Latasha Causey’s Leadership
Latasha Causey’s presidency at Phoenix Raceway has led to numerous benefits for both the raceway and the community. Here are some notable advantages:
| Benefit | Description |
|---|---|
| Increased Local Revenue | The partnerships and events bring significant revenue to local businesses. |
| Community Cohesion | Engaging events foster a strong sense of community among residents. |
| Future Workforce Development | Investing in youth programs ensures a skilled workforce in the future. |
| Positive Brand Image | Commitment to diversity and sustainability enhances the raceway’s reputation. |
Case Studies: Impact of Community Programs
Latasha Causey’s initiatives have already shown tangible results. Here are a couple of case studies that highlight the impact of her community-focused approach:
Case Study 1: Local Business Growth
One local business, “Fast Lane Motorsports,” experienced a 30% increase in sales during race weekends due to promotional collaborations with Phoenix Raceway. This partnership not only boosted revenue for the business but also created jobs in the community.
Case Study 2: Youth STEM Program
The STEM education program launched in schools has resulted in a 40% increase in student enrollment in science and engineering courses. This initiative has inspired the next generation of engineers and mechanics, ultimately benefiting the motorsport industry.
First-Hand Experience: Fans Share Their Perspectives
Latasha Causey’s leadership has left a lasting impression on fans and community members alike. Here are a few testimonials from attendees:
“The events at Phoenix Raceway feel more inclusive than ever. Latasha’s focus on community is evident, and it makes every race weekend special!” – Sarah T.
“I love how the raceway engages with local businesses. It makes attending races feel like a community event!” – John R.
Practical Tips for Engaging with Community Initiatives
For those looking to implement similar community engagement strategies in their organizations, here are some practical tips:
- Listen to Your Community: Conduct surveys to understand community needs and preferences.
- Build Partnerships: Collaborate with local businesses and organizations to create mutually beneficial programs.
- Promote Inclusivity: Ensure all community members feel welcome and valued in your initiatives.
The Future under Latasha Causey’s Leadership
As Latasha Causey continues to lead Phoenix Raceway, her commitment to community connection and innovative leadership is expected to drive further positive changes. Fans can look forward to even more engaging events, sustainable practices, and opportunities for local involvement in the thrilling world of motorsports.
