Last season, the Boston Celtics stood as the sole representatives of the Eastern Conference, quite literally so.
The eventual NBA champions faced their own significant injuries while watching opponents drop like flies. The Milwaukee Bucks were eliminated in the first round, as were the Philadelphia 76ers. The New York Knicks accumulated medical expenses, and Boston’s second-round rivals, the Cleveland Cavaliers, were no different. By the time the conference finals rolled around, the Indiana Pacers were also without their star players.
Having a dominant regular season, the Celtics were considered heavy favorites to claim the conference title, regardless of the health status of other teams. As they head into the 2024-25 season, this expectation remains, even with Kristaps Porziņģis expected to miss the start of the year. However, a new season brings fresh narratives, and the Eastern Conference indeed has plenty.
Will the Bucks reclaim their status as contenders? Could Paul George be the essential addition for Philadelphia? What direction will the Knicks take with their center position?
With training camp starting in less than a week, Sam Amick and Fred Katz collaborated to discuss five storylines in the Eastern Conference that they are eager to follow this season:
Was last season an anomaly for the Bucks or a new reality?
Katz: The Bucks faced a season filled with mishaps last year.
Damian Lillard and Giannis Antetokounmpo struggled to find the synergy that many anticipated. Milwaukee ended up firing their coach, hiring a new one, and then dismissing that new coach midway through the season. They began the autumn with an excessively aggressive defensive approach under the new leadership, but reverted to their old strategies just four games in, making much of their training camp work moot. During the first round of the playoffs, both Antetokounmpo and Lillard suffered injuries, leading to the Bucks’ defeat against the Pacers.
Their defensive play was far from polished, suffering either from fast breaks by opposing teams, particularly early in the season, or from a lack of strong perimeter defenders following the trade of Jrue Holiday.
Interestingly, despite these challenges, they still managed to win 49 games.
The Bucks don’t require everything to fall perfectly in place this season to regain their competitive form. A few strategic adjustments might be all they need for a return to contender status.
Entering the offseason with limited resources due to strict regulations on high-spending teams, they nonetheless succeeded in adding talent where it was needed.
Gary Trent Jr., a dynamic shooter and prolific scorer, offers more value than the minimum contract Milwaukee has agreed to. Delon Wright has consistently been one of the league’s most irritating defensive point guards for several years. Taurean Prince brings both the ability to shoot from beyond the arc and a wealth of experience on the wing.
Last season, Malik Beasley, who is now with Detroit, served as their primary on-ball perimeter defender. There’s a strong case to be made that all three newly acquired players could excel even more in that role than Beasley. While the roster may not be flawless, it is certainly more cohesive than when opponents casually drove to the basket.
Perhaps Lillard and Antetokounmpo will discover their chemistry in their second year together, incorporating more pick-and-roll plays from the outset. With a productive training camp under head coach Doc Rivers, greater teamwork could emerge in the fall. This team boasts an abundance of talent — not to mention the arguably best player in the conference.
GO DEEPER
Giannis in the dunker spot, small-ball unit, long-range duo: 5 intriguing Bucks lineups
However, not everything is looking up for the Bucks. If they aspire to win a championship, they need Khris Middleton, Antetokounmpo’s long-time teammate, who underwent double ankle surgery this summer.
The Bucks have the potential to dominate, especially with the top teams in the East strengthening their rosters.
With no concrete evidence that they are addressing the issues from last season, the team may continue to falter.
Is Paul George the … Answer in Philly?
Amick: Paul George doesn’t need to channel Allen Iverson for the Sixers to be contenders for the championship, but he does need to perform at an elite level. George’s signing in early July was a significant move for the NBA, marking the nine-time All-Star’s arrival with a four-year, $212 million contract to join forces with Joel Embiid and Tyrese Maxey, forming a formidable star trio on paper. However, it remains to be seen if their collaboration will be as seamless and swift as the Sixers are hoping for.
Let’s consider George’s age. At 34, he finds himself in a later stage of his career, where the end is in sight, yet the finale remains uncertain. LeBron James’ ability to maintain dominance as he approaches 40 is remarkable, but the reality is that most players in their mid-to-late 30s, even the top performers, often experience a notable decline long before reaching that age.
Nonetheless, George’s performance and resilience last season offer some optimism for the Sixers. He was among just 22 players to average at least 22 points, five rebounds, and three assists while participating in 74 games. His shooting accuracy was exceptional, as he was one of only six players to hit 40 percent or better from beyond the arc while attempting at least seven shots per game, alongside Stephen Curry, Kyrie Irving, CJ McCollum, D’Angelo Russell, and Donte DiVincenzo. The playmaking element should also thrive, with the Sixers now possessing a triple threat in that department (George led the LA Clippers with a 26.4 usage rate last season, while Embiid led the Sixers at 38.7 and Maxey came in second at 27.3). Given Embiid’s challenging health history, having another player who can act as an offensive focal point on nights when he is likely unavailable is crucial.
However, history has shown us that star player pairings don’t always meet preseason expectations. Last season, teams like the Bucks (refer to Fred’s previous notes) and the Phoenix Suns (with the addition of Bradley Beal) exemplified this reality, just as the Dallas Mavericks (with Kyrie Irving) and Minnesota Timberwolves (with Rudy Gobert) did the year before. This partnership may require time to develop, even if lead executive Daryl Morey, second-year coach Nick Nurse, and the rest of the Sixers would prefer otherwise.
In terms of internal expectations, it certainly helps that 30-year-old Embiid secured a substantial extension that extended his potential free agency until 2028. Similarly, Maxey, the 23-year-old All-Star guard, signed a five-year, $204 million extension in July. However, there is a pressing need for this collaboration to succeed sooner rather than later, as their championship window may inevitably close with the passage of time.
Can Jonathan Isaac become the East’s best defender?
Katz: Isaac’s challenge has never been about his capability.
He is able to guard centers, hang out on the weak side, waiting to thwart driving layup attempts with a swift jump. He possesses the quickness necessary to neutralize smaller, skillful players before they can initiate their moves. He effectively stifles wing players.
Standing 6-foot-10, Isaac boasts a wingspan that stretches across the court, making him a ferocious defender adept

In the Eastern Conference, no defender possesses the versatility of Jonathan Isaac. At the start of the previous season, as Isaac was making his way back from injuries, the Magic often assigned him to guard bigger players. However, by midseason, they became more comfortable having him defend smaller ones. With Isaac on the court last season, Orlando’s already strong defense improved by eight points per 100 possessions.
Yet, the court is a place that Isaac has seldom occupied.
Last season, he suited up for 58 games, averaging just under 16 minutes as the Magic took a cautious approach to his recovery from multiple injuries. Leading up to 2023, he had only played 45 games in the last four years.
However, there are signs that Isaac might be on the brink of a significant breakthrough. As spring approached, the Magic increased his playing time, and he earned a starting position at the beginning of their first-round playoff series against the Cavaliers. This year marks his first healthy offseason in several years.
Orlando will continue to exercise caution with Isaac. Last season, he did not participate in back-to-back games, and this pattern may persist. The team will closely monitor his physical condition from Day 1. But if Isaac can manage to increase his playing time to 20 or 25 minutes per game, the Magic’s defense, which can be exceptionally tough, might become even more formidable.
They can construct impressive lineups featuring a combination of Franz Wagner, Paolo Banchero, Wendell Carter Jr., Goga Bitadze, and Isaac—all standing 6-foot-10 or taller. If Isaac can effectively switch between defensive roles, maintaining the same level of defensive prowess as last season, they will be a challenging opponent for any team.
Amick: It may sound ridiculous, right? Typically, reigning champions don’t embark on revenge tours after winning it all; that’s the essence of having the last laugh.
However, this wasn’t the sentiment surrounding the Celtics, who had one of the most authoritative seasons in history (both regular and postseason) leading to their record 18th title. Despite their success, there are numerous reasons for them to yearn for more. Contrary to our beliefs back in June, when Boston defeated Dallas in five games during the NBA Finals and finished the postseason with a remarkable record of 16-3 under second-year coach Joe Mazzulla, this was not the type of affirmation Jayson Tatum and Jaylen Brown envisioned after years of striving for their shared objective. Instead, it was a summer filled with perceived slights for the Celtics’ stars.
For Tatum, the franchise’s key player who has ranked sixth in MVP voting for three straight seasons, it all began with the discomfort stemming from not receiving the NBA Finals MVP award. I was among the voters who awarded it to Brown and still firmly believe he deserved that recognition, yet the disparaging comments that surrounded Tatum following that choice were, frankly, senseless.
Next came the saga with Team USA in the Olympics.
When Tatum sat out the Americans’ first pool play game, coach Steve Kerr remarked at the time that this decision was part of the strategy to address Serbia’s size, reigniting the conversation on social media regarding Tatum’s standing among elite players. The situation was challenging, with fellow Celtics Jrue Holiday and Derrick White being utilized significantly more than their superstar teammate, who played just 71 minutes across four Olympic games, missing two entirely. Tatum maintained a dignified stance throughout, asserting that winning a gold medal was all that mattered. However, as he confessed to our Jared Weiss in late August, it was “a lot.”

GO DEEPER
Jayson Tatum discusses Olympic benching ‘debate,’ raising son Deuce and more
As for Brown, he transitioned from receiving the top individual accolade on the game’s grandest stage to questioning why he was not even invited to join the national team. Regardless of whether you subscribe to his theories regarding Nike’s influence, it’s likely to serve as motivation for him as the new season approaches.
All of this suggests that the Celtics’ dynamic duo could be even more formidable this time around. With the confidence that comes from being champions, they still possess the drive to prove there is much left to accomplish. Mazzulla, who has shown considerable skill in motivating and leading his team mentally, will undoubtedly leverage this bulletin board material to his benefit. He certainly should.
What will the Knicks do at center?
Katz: The Knicks had uncertainties about their center position even before Monday, but the latest updates have not alleviated those concerns. Mitchell Robinson will miss the start of the season, as league sources confirmed to The Athletic’s James L. Edwards III. The team is aiming for his return in December or January.
Following the loss of Isaiah Hartenstein in free agency, New York is now without both of its primary centers from the previous season, both of whom stood 7 feet tall and contributed to the team’s notably physical style. Tom Thibodeau, a head coach whose philosophy centers on rim protection, now finds himself without a conventional rim protector for at least the initial couple of months of the 2024-25 season.
So, what options does he have?
Could Precious Achiuwa step into the starting role, functioning as an undersized center alongside two defensive stalwarts, OG Anunoby and Mikal Bridges? Is Jericho Sims now part of the rotation? Will he start, as he did when Robinson was first sidelined last season? How frequently will Thibodeau employ lineups
Star point guard Jalen Brunson will undoubtedly put points on the board. However, a team focused on defense and rebounding is currently lacking the necessary size to maintain its identity. Will it be able to discover an alternative path to success?
(Top photo of Paul George and Jayson Tatum: Getty Images)
Key Storylines to Watch as the Eastern Conference Prepares for the 2024-25 NBA Season
1. The Rise of Young Stars
As the 2024-25 NBA season approaches, the Eastern Conference is bursting with talent, particularly among its young players. Teams like the Detroit Pistons, Orlando Magic, and Chicago Bulls are focused on developing their young core. Here are some players to keep an eye on:
- Cade Cunningham> (Detroit Pistons):</strong> After recovering from injury, Cunningham aims to lead his team to prominence.
- Paolo Banchero (Orlando Magic): Banchero’s versatility on the court makes him a key player as the Magic look to climb the standings.
- Zach LaVine (Chicago Bulls): Although LaVine is not as young as others, his performance will significantly impact the Bulls’ playoff chances.
2. Veteran Influence and Team Dynamics
As the younger players emerge, the role of veterans becomes crucial. Teams like the Miami Heat and Philadelphia 76ers are looking to blend experience with youth. Key veterans to watch include:
- Jimmy Butler (Miami Heat): Butler remains a fierce competitor and leader, helping navigate the team through critical moments.
- James Harden (Philadelphia 76ers): Harden is pivotal in facilitating plays and assisting younger talents like Tyrese Maxey.
3. The Battle of the Bigs
The Eastern Conference boasts some of the most dominant big men in the NBA. The performance of centers will be vital for their respective teams. Here are some key players:
Player | Team | 2023-24 Stats |
---|---|---|
Joel Embiid | Philadelphia 76ers | 33.0 PPG, 10.2 RPG |
Bam Adebayo | Miami Heat | 20.4 PPG, 9.0 RPG |
Jaren Jackson Jr. | Boston Celtics | 18.6 PPG, 7.5 RPG |
The impact of these players will be evaluated based on their ability to dominate the paint, contribute offensively, and provide defensive stability.
4. Coaching Strategies and Changes
The upcoming season will also see several teams undergoing coaching changes. New coaching strategies could redefine team dynamics and performance. Notable changes include:
- New York Knicks: The Knicks hired a new head coach known for a defensive-first approach. This could potentially elevate their playoff contention.
- Toronto Raptors: The Raptors have embraced a new offensive philosophy aimed at maximizing their shooters’ potential.
5. The Impact of Free Agency and Trades
The 2024 offseason saw significant player movements that could impact the Eastern Conference landscape. Key trades and free agency signings include:
Player | Old Team | New Team |
---|---|---|
Damian Lillard | Portland Trail Blazers | Miami Heat |
Kyrie Irving | Brooklyn Nets | Philadelphia 76ers |
Julius Randle | New York Knicks | Charlotte Hornets |
These moves not only alter the dynamics of their respective teams but also change the competitive landscape of the entire Eastern Conference.
6. The Rivalries Heat Up
Rivalries will play a significant role in how the Eastern Conference unfolds in the 2024-25 season. Here are some notable matchups to look forward to:
- Boston Celtics vs. Brooklyn Nets: This rivalry has been reignited, and fans can expect intense matchups.
- Miami Heat vs. Philadelphia 76ers: With both teams vying for the top seed, their games will be pivotal.
- New York Knicks vs. Chicago Bulls: A classic rivalry that promises to bring back memories and fierce competition.
7. Injury Recovery and Management
Injuries have plagued several teams in the past seasons, and managing player health will be a key storyline. Noteworthy players returning from injury include:
- Ben Simmons (Brooklyn Nets): After a tumultuous previous season, Simmons aims to return to form and contribute significantly.
- Michael Porter Jr. (Miami Heat): Porter’s ability to stay healthy will be crucial for the Heat’s success.
8. Playoff Projections and Predictions
As the season unfolds, analysts and fans alike will speculate on playoff outcomes. A few teams are already being discussed as potential playoff favorites:
Team | Projected Seed | Key Players |
---|---|---|
Boston Celtics | 1st | Jayson Tatum, Jaylen Brown |
Philadelphia 76ers | 2nd | Joel Embiid, James Harden |
Miami Heat | 3rd | Jimmy Butler, Damian Lillard |
Benefits of Following the Eastern Conference Storylines
Staying updated with these storylines helps fans and analysts alike understand the dynamics of the Eastern Conference. Some benefits include:
- Engagement: Knowledge of key players and trends enhances the viewing experience.
- Fantasy Basketball Insights: Understanding player performances and injuries can aid in fantasy league strategies.
- Betting Opportunities: Knowledge of rivalries and team dynamics can inform betting decisions.
First-Hand Experiences from Fans and Experts
Many fans and analysts have shared their thoughts and predictions for the 2024-25 season. Social media platforms are buzzing with discussions about team strategies and player performances. Engaging with these communities offers valuable insights, as enthusiasts share their experiences and analyses that can enrich your understanding of the season ahead.
Practical Tips for Following the Season
To maximize your experience and keep up with the Eastern Conference this season, consider the following tips:
- Watch Team Previews: Before the season starts, catch team previews on popular sports networks.
- Engage on Social Media: Follow NBA insiders and analysts on platforms like Twitter for real-time updates.
- Join Fan Forums: Participate in discussions about your favorite teams and players to gain different perspectives.