BYU’s Kalani Sitake Seeks Common Sense Amidst College Football Chaos
BYU head coach Kalani Sitake is advocating for coaches’ voices to be heard in teh evolving landscape of college football, particularly concerning the transfer portal and Name, Image, Likeness (NIL) deals. As a member of the American Football Coaches Association (AFCA) board of directors, Sitake emphasizes the importance of prioritizing student-athletes amidst the complexities of modern college football.
Sitake Champions Student-Athlete Welfare
Speaking on the SicEm 365 podcast, Sitake stressed that while winning remains a priority, coaches are primarily driven by their concern for young athletes. He acknowledged the challenges presented by the transfer portal and NIL but expressed optimism that the coaching community is working towards solutions.
“The key for me was just making sure that the coaches are heard in our profession,” Sitake said. “Our job is to care about the student-athlete first…when you talk to coaches, we got into this business becuase we care about young people.”
Transfer Portal Realities at BYU
Sitake’s comments come at a time when BYU is experiencing its own transfer portal activity. Recently, All-American kickoff returner Keelan Marion and middle linebacker Harrison Taggart have entered the portal, along wiht nearly a dozen other players.
An Empathetic Approach to Player Departures
Sitake adopts a supportive stance when players choose to enter the transfer portal.
“It’s such an individual-by-individual case,” sitake stated on the podcast, highlighting the personal nature of each player’s decision. “I think the first thing I do as a head coach is thank them.”
BYU’s Kalani Sitake Navigates Transfer Portal, NIL with Open Communication and Faith
BYU head football coach Kalani Sitake is emphasizing open communication and understanding as key strategies for navigating the complexities of the transfer portal and Name, Image, and Likeness (NIL) in modern college football. Acknowledging the evolving landscape, Sitake prioritizes honest conversations with players about their aspirations and opportunities, while remaining grounded in his personal values.
Sitake Embraces Open Dialog with Players Considering Transfer Portal
Sitake believes in direct and honest communication with his players. He actively encourages players to discuss their concerns and aspirations, particularly regarding playing time.According to Sitake, many players enter the transfer portal seeking increased opportunities on the field. He emphasizes the importance of understanding their reasons for leaving and supporting them in their decisions, even if it means playing elsewhere.
Transfer Realities: “Grass Isn’t Always Greener”
While supporting players’ decisions to transfer, sitake cautions against the assumption that a change of scenery will automatically led to a better situation. He aims to help players realistically assess their options and understand the potential outcomes of transferring. “I do know that sometimes when people think the grass is greener on the other side, it usually doesn’t mean it works out that way,” Sitake said. He also noted exit interviews help coaches understand player motivations.
approachability and Feedback: Cornerstones of Sitake’s Coaching ideology
Sitake emphasizes the importance of being approachable and receptive to feedback from both players and staff.He acknowledges that he values understanding their feelings and motivations through direct communication. He openly invites players to share their frustrations and aspirations, fostering an environment where concerns can be addressed collaboratively. “Feedback is a gift,” he stated, highlighting his commitment to continuous improvement.
Faith-Based Leadership: Leading with Sincerity and Understanding
Sitake’s leadership style is rooted in his faith. He strives to lead with sincerity and empathy, seeking to understand the perspectives and challenges faced by his players. Drawing inspiration from his beliefs, he aims to create a supportive and understanding environment within the BYU football program. He acknowledges the changes in college football since his own playing days, including the absence of a transfer portal, and emphasizes his commitment to learning and adapting to the modern game.
Navigating the NIL Landscape: A Work in Progress
Sitake addressed the challenges of navigating the new NIL landscape,acknowledging its impact on recruiting and roster management. Details of his specific strategies for navigating NIL were not provided.
BYU Football Ranks High After Recent Recruit Commitments Amidst Evolving NIL Landscape
BYU Football is experiencing a surge in recruiting success, climbing to No. 33 in the 2026 recruiting class rankings according to 247Sports after securing commitments from several highly-sought after high school athletes. As Name, Image, and Likeness (NIL) deals and revenue sharing reshape college athletics, BYU focuses on educating its players about financial literacy and long-term financial planning.
BYU Lands Top Recruits, Boosts 2026 Recruiting Class
The Cougars have recently gained commitments from key players including Pine View tight end brock Harris and Lone Peak lineman Bott Mulitalo, who flipped from Oregon. Lehi receiver Legend Glasker is another recent commit, adding to the momentum. These additions have propelled BYU to a prominent position in the recruiting rankings with only seven commitments so far.
Navigating the NIL Era: Prioritizing Player Education
BYU recognized the potential benefits of NIL early on, embracing the opportunity to enhance players’ college experiences. Thay established a team-wide approach,partnering with built Brands to provide resources for all players,including walk-ons. Now, as the landscape evolves with potential revenue sharing through the House Settlement, BYU remains committed to educating its athletes about financial management.
Financial Literacy: A Key Component of BYU’s NIL Strategy
BYU emphasizes financial counseling,guidance,and expert advice to help players make informed decisions with their earnings. The goal is to teach young athletes how to manage their finances responsibly,understand concepts like taxes,and plan for their future. The program aims to instill the importance of long-term financial security, such as establishing retirement funds.
College Football Coaches Advocate for Financial Literacy Amid NIL Era
College football coaches are increasingly emphasizing financial literacy for student-athletes navigating the complexities of Name, Image, and Likeness (NIL) deals and potential revenue sharing. With the evolving landscape of college sports, coaches recognize the importance of educating young athletes about responsible money management, budgeting, and understanding the long-term implications of financial decisions.
Navigating the NIL Landscape: Education is Key
A key concern for coaches is ensuring athletes understand the rules and regulations surrounding NIL. the distinction between genuine NIL opportunities and “pay for play” arrangements is crucial. As revenue sharing models gain traction, effectively all athletes could receive a salary. Coaches are embracing the changing environment,emphasizing education in NIL and personal finance as a vital component of the student-athlete experience.
Balancing Opportunities and Responsibilities
Coaches see the potential for NIL to open new opportunities for athletes but stress the need for responsibility and sound financial habits. Encouraging athletes to create budgets and live within their means is a common theme. While discretionary spending is a personal choice, coaches prompt athletes to prioritize academics, film study, and other essential aspects of their development.
A New Era for College Athletics
The focus on financial literacy reflects a broader change in college sports. The controversies and legal challenges facing the NCAA highlight the need for a more thorough and athlete-centered approach.

Beyond financial literacy, what specific resources does BYU offer players to help them responsibly manage NIL deals and potential pitfalls?
BYUS Kalani Sitake Seeks common Sense Amidst College Football Chaos - Q&A
This Q&A section provides clarity and extra context to better understand BYU football’s approach to the evolving landscape of college sports, as discussed by Coach Kalani Sitake.
Q&A: Navigating the New Era
Q: What specific challenges does the transfer portal present for BYU?
A: BYU, like other schools, is dealing with players entering the transfer portal for various reasons, including seeking more playing time or new opportunities. Recent departures include key players like Keelan Marion and Harrison Taggart.
Fascinating fact: The transfer portal allows college athletes to explore transfer options with greater freedom, but it can also create roster instability.
Q: how does Coach Sitake approach players considering the transfer portal?
A: Sitake emphasizes open interaction and understanding. He thanks players for their contributions and seeks to understand their motivations, offering support irrespective of their decision. He also encourages realistic assessments of potential outcomes when players consider transferring.
Advice: College athletes should carefully consider all factors before entering the transfer portal, understanding that the “grass isn’t always greener.”
Q: What is BYU’s approach to Name, Image, and Likeness (NIL)?
A: BYU focuses on educating players about financial literacy and responsible money management. Thay partner with resources like Built Brands to provide education for all players, including walk-ons, to navigate NIL opportunities.
Trivia: NIL allows college athletes to profit from their name, image, and likeness, which represents a significant shift in college sports.
Q: How does Coach Sitake’s faith influence his leadership style?
A: Sitake leads with sincerity and empathy, creating a supportive environment. He prioritizes understanding the perspectives and challenges faced by his players.
Advice: Open communication and a supportive environment are key for any leader, regardless of their field.
Q: How does BYU’s recruiting efforts shape up given the new NIL landscape?
A: BYU is experiencing a surge in recruiting success, currently ranking high in the 2026 recruiting class. They are using NIL to enhance the college experience for their athletes.
Trivia: NIL has become an important factor in attracting top recruits to various programs across the contry.
Coach Sitake’s approach emphasizes open communication, financial education, and athlete well-being to navigate the evolving landscape of college football, reflecting the need for responsible leadership in a time of rapid change.