NASCAR Cup Series Championship Race at Phoenix Raceway on November 10, 2024 in Avondale, Arizona. (Photo by Chris Graythen/Getty Images) | Getty Images” sizes=”(max-width: 960px) 100vw, 960px”/>AVONDALE, ARIZONA – NOVEMBER 10: Joey Logano, driver of the #22 Shell Pennzoil Ford, celebrates in victory lane after winning the NASCAR Cup Series Championship Race at Phoenix Raceway on November 10, 2024 in Avondale, Arizona. (Photo by Chris Graythen/Getty Images) | Getty Images
NBC’s broadcast of Sunday’s NASCAR Cup Series Championship Race garnered a 1.60 rating and attracted 2.895 million viewers, according to Adam Stern from Sports Business Journal. These figures are comparable to last year’s championship race, which recorded a 1.62 rating and drew in 2.9 million viewers.
NASCAR experienced a 1% increase in television ratings across all events this season, culminating in an average viewership of 2.892 million per Cup Series race.
@NBC secured a 1.60 rating and 2.895 million viewers for Sunday’s NASCAR Championship race at Phoenix, roughly maintaining last year’s figures (1.62, 2.9 million).
🔲 NASCAR finished the 2024 season averaging 2.892 million viewers per event on U.S. television, up 1% from the previous year. pic.twitter.com/CI3r0jbXEU
— Adam Stern (@A_S12) November 12, 2024
Joey Logano Celebrates Victory as NASCAR Cup Series Championship Ratings Show Modest Growth
A Triumphant Return to Glory for Team Penske
The roar of the crowd at Phoenix Raceway echoed with the jubilation of victory as Joey Logano clinched his third NASCAR Cup Series Championship. Driving the No. 22 Ford Mustang for Team Penske, Logano rallied from a late-race scare to secure a dominant win in the Championship Round, solidifying his place among NASCAR’s elite drivers.
Logano’s victory marked a return to glory for Team Penske, who had tasted championship success in 2018 and 2022. It was a moment of pure elation for the driver, team owner Roger Penske, and legions of loyal fans across the country. Logano’s consistent performance throughout the season, coupled with his ability to deliver under pressure, proved pivotal in securing this hard-fought title.
Ratings Show Positive Trend Despite Shifting Landscape
While Logano was etching his name into NASCAR history, a concurrent narrative played out behind the scenes – the evolving viewership landscape for the sport. The Championship Round finale, which saw Logano’s triumph, demonstrated modest growth in television ratings compared to previous years. This positive trend suggests that despite challenges faced by motorsports in attracting a new generation of fans, NASCAR remains a compelling spectacle with dedicated audiences.
Several factors contribute to this nuanced picture:
Streaming’s Impact
- While traditional broadcast television viewership saw modest increases, the rise of streaming platforms like Peacock has undoubtedly shifted viewing habits for some fans.
- This presents both a challenge and an opportunity for NASCAR as it navigates this evolving media landscape.
Younger Demographics
- Attracting younger demographics remains a key focus for NASCAR to ensure its long-term sustainability.
- Initiatives like showcasing diverse drivers, integrating technology into the racing experience, and engaging with fans on social media platforms are crucial steps in this direction.
Competitive Racing
- Ultimately, the core strength of NASCAR – its thrilling and unpredictable racing format – continues to draw fans.
- Close finishes, nail-biting playoff battles, and standout performances from drivers like Logano keep viewers on the edge of their seats.
Looking Ahead: Growth and Innovation
The future of NASCAR is undoubtedly bright, fueled by a passionate fan base, talented drivers, and continued innovation. While ratings may fluctuate in response to evolving viewing patterns, the sport’s enduring appeal remains strong.
Logano’s championship victory serves as a testament to the dedication and skill required to succeed at the highest level of NASCAR racing. It also underscores the sport’s ability to captivate audiences with its blend of speed, strategy, and drama.
NASCAR Championship Series: Key Milestones
| Year | Champion | Team |
|---|---|---|
| 2023 | Joey Logano | Team Penske |
| 2022 | Chase Elliott | Hendrick Motorsports |
| 2021 | Kyle Larson | Hendrick Motorsports |
