Indy 500 Winners Featured on Collectible Milk Pints Across the Midwest
Indianapolis – Race fans across the Midwest can now celebrate their favorite Indy 500 champions in a unique way. A collaboration between indianapolis Motor Speedway, the American Dairy Association Indiana, and Prairie Farms Dairy will bring special-edition Indianapolis 500-branded milk pints and cartons to over 13,000 retailers in eight states.
collectible Milk Pints Celebrate Racing Legends
Hitting shelves this week for a six-week run, the 16-ounce collectible pints will showcase five iconic winners of “The Greatest Spectacle in Racing.” Each milk type will feature a different driver, encouraging fans to collect them all:
- 2% Reduced-Fat Milk: Josef Newgarden (2023, 2024)
- Whole Vitamin D Milk: Takuma Sato (2017, 2020)
- Premium Chocolate Milk: Will power (2018)
- 1% Lowfat Chocolate Milk: Helio Castroneves (2001, 2002, 2009, 2021)
- Premium Strawberry Milk: Marcus Ericsson (2022)
Millions of Milk Cartons Headed to schools
In addition to the collectible pints, approximately 80 million half-pint milk cartons, adorned with a “Winners Drink Milk” design, will be distributed to schools throughout Michigan, Ohio, Indiana, Kentucky, Tennessee, Illinois, Missouri, and Wisconsin.
A Tradition Steeped in History
“At IMS, we know winners drink milk,” said J. douglas Boles, INDYCAR and IMS President. He added that these specialty milk pints and cartons offer fans another avenue to share in the excitement of race day and celebrate like an Indy 500 champion.
The tradition of drinking milk after winning the Indianapolis 500 dates back to 1936. After winning the race for the third time, Louis Meyer, a buttermilk enthusiast, requested a bottle of the drink. A dairy industry executive, witnessing the moment in newsreel footage, ensured that milk would be available to every Indianapolis 500 winner thereafter.
Milk: The Symbol of Victory
According to Jenni Browning, CEO of the American Dairy Association Indiana, drinking the post-race milk isn’t just a party. She says it’s also a tribute to dairy farmers and over a century of racing history . The milk represents hard work, endurance and victory. She added that fans can celebrate winning drivers and dairy farmers with the special-edition pints and cartons.
Driver Milk Preferences
While buttermilk isn’t on the menu anymore, each of the 33 drivers participating in the Indianapolis 500 submits their milk preference ahead of time. Their choices are whole milk, 2% reduced fat milk, or skim milk.While whole milk remains the moast popular selection, some drivers still request buttermilk in homage to Louis Meyer.
The 109th Indianapolis 500 is scheduled for Sunday, May 25th.
**Q: Can I purchase the Indy 500 collectible milk pints online?**
Indy 500 Collectible Milk Pints: Your FAQ Guide
Q&A
Q: Which Indy 500 winners are featured on the collectible milk pints?
A: The pints showcase five iconic winners: Josef Newgarden (2023, 2024), Takuma Sato (2017, 2020), Will Power (2018), helio Castroneves (2001, 2002, 2009, 2021), and Marcus Ericsson (2022). Each driver is featured on a specific milk type.
Q: What types of milk feature the Indy 500 winners?
A: The milk types are 2% Reduced-Fat Milk,Whole Vitamin D Milk,Premium Chocolate Milk,1% Lowfat Chocolate Milk,and Premium Strawberry Milk.
Q: Where can I find these special edition milk pints?
A: They’re available at over 13,000 retailers in eight states: Michigan, Ohio, Indiana, Kentucky, Tennessee, Illinois, Missouri and Wisconsin.
Q: Are there other special edition milk products?
A: Yes, approximately 80 million half-pint milk cartons with a “Winners Drink Milk” design will be distributed to schools in the same eight states.
Q: What is the history behind drinking milk after winning the Indy 500?
A: The tradition started in 1936 when winner Louis Meyer requested a bottle of buttermilk after his third victory. A dairy executive, recognizing the marketing opportunity, established the tradition of providing milk to every winner.
Q: What type of milk do the Indy 500 drivers prefer?
A: Drivers submit their preferences before the race, with options including whole milk, 2% reduced-fat milk, or skim milk. While whole milk is the most popular choice, some still request buttermilk in homage to Meyer.
Q: When is the 109th Indianapolis 500?
A: The race is scheduled for Sunday, May 25th.
Q: How can I participate in this festivity?
A: Head to your local retailer to collect your favorite driver’s milk pint and celebrate with them. Don’t forget to toast to the hard work and victory of the Indy 500 champions and the dairy farmers who make it possible!
