Super Bowl LIX Streamed Live on Free Platform Tubi
This Super Bowl Sunday, Fox is going big with its free, ad-supported streaming service, Tubi. The platform will carry the main Fox broadcast and its Spanish-language counterpart, Fox Deportes, marking a major step in Fox’s strategy for Tubi.
Tubi’s coverage goes beyond the game itself.Along with the pregame show, viewers can tune in for a Tubi-exclusive red carpet show featuring celebrity appearances, halftime show buzz, and commercial highlights. [1]
What is Tubi?
Tubi stands out from the pack of subscription-based streaming services.Acquired by Fox in 2020 for approximately $440 million,Tubi is ad-supported and free for users. While its competitors, like Paramount global, have focused on using live sports to bolster their paid streaming platforms, Fox is taking a different approach with Tubi.
This year’s Super Bowl streaming on Tubi signals a meaningful investment by Fox in the future of its free, ad-driven streaming platform. [1]
## Tubi: Fox’s Growing Free Streaming Service
tubi,Fox’s free,ad-supported streaming service,has emerged as a significant contributor to the media company’s growth.While major platforms like Netflix and Disney+ rely on subscriptions, Tubi offers a library of movies and TV series supported entirely by advertising revenue.
Tubi’s viewership and revenue have steadily increased. In 2022, its ad revenue surpassed that of Fox Entertainment for the first time. More recently, tubi earned a spot in Nielsen’s “The Gauge,” a monthly snapshot of total TV and streaming viewership, capturing 1.7% of total viewing minutes as of December.
This success comes at a time when the customary advertising market has faced challenges. Fox has credited Tubi with driving revenue growth, benefiting from major events like election cycles.
Tubi boasts an impressive reach, attracting 97 million monthly active viewers and amassing over 10 billion hours of streaming in 2024. Its audience skews towards younger demographics, with 77% not having cable TV and over 34% falling between the ages of 18 and 34.
While Tubi has made considerable strides, its chief financial officer believes there’s room for further expansion. He acknowledges thatTubi remains relatively unknown to many consumers, ad buyers, and advertising agencies, highlighting a significant potential for future growth.
## fox’s FAST Approach
Fox has doubled down on its free ad-supported streaming television (FAST) strategy. While competitors like Comcast acquired Xumo and Pluto,Fox chose to focus on developing Tubi as its primary streaming offering,avoiding the launch of a subscription-based service.
The company recognizes the value of Tubi, with its Chief Financial Officer stating that Tubi has grown from “virtually nothing” four years ago to become a “meaningful number” for Fox’s revenue. This demonstrates the strategic importance of Tubi within Fox’s evolving media landscape.
Fox Leverages Super Bowl to Boost Free Streaming service Tubi
Fox’s free, ad-supported streaming service Tubi will stream the Super Bowl this year, giving the platform a major boost in exposure and potentially attracting new viewers.
While Tubi isn’t yet profitable, it hasn’t been a financial drain on Fox like subscription-based streaming services have been for other media companies. Fox executives have consistently pointed to Tubi’s growth as a shining spot, notably as the company focuses on sports and news programming on traditional TV.
“Fox has avoided the billions of dollars in losses that other media companies have invested building out their own streaming platforms,” said Robert fishman, an analyst at MoffettNathanson.
The Super Bowl’s massive viewership presents an opportunity for Tubi to expand its audience substantially.
“The idea of using the biggest and most powerful sports event is,of course,going to bring attention to Tubi,” Fishman said.Fox CEO Lachlan Murdoch believes the Super Bowl will offer “tremendous exposure” to Tubi and provide valuable first-party data on viewers, useful for advertisers and future revenue growth.
This strategy comes after Fox’s previously planned streaming venture, Venu, which was supposed to offer a full live sports portfolio in partnership with Disney and Warner bros. Discovery, was abandoned.
“After Venu, Fox needs to help investors better understand how consumers are going to see their very high-quality sports assets in a streaming world,” Fishman said.
Fox plans to launch a separate, direct-to-consumer streaming platform later this year, designed to complement its existing deals with traditional TV providers.
The Super Bowl streaming on tubi also aligns with the NFL’s strategy of embracing streaming to reach a broader audience and ensure the league’s future viewership and fan base.
Comcast: A Media & Entertainment Giant
Comcast, a leading telecommunications conglomerate, has a significant presence in the media and entertainment industry.[[[[[1](https://www.xfinity.com/support/)]The company owns NBCUniversal, the parent company of CNBC, a prominent business news network. In addition to its ownership of nbcuniversal, Comcast is also a co-owner of Hulu, a popular streaming platform.
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Super Bowl LIX Streamed Live on Free platform Tubi
This Super Bowl Sunday, Fox is going big with its free, ad-supported streaming service, Tubi. The platform will carry the main Fox broadcast and its Spanish-language counterpart, fox Deportes, marking a major step in Fox’s strategy for Tubi.
Tubi’s coverage goes beyond the game itself.Along with the pregame show, viewers can tune in for a Tubi-exclusive red carpet show featuring celebrity appearances, halftime show buzz, and commercial highlights. [1]
What is tubi?
Tubi stands out from the pack of subscription-based streaming services.Acquired by Fox in 2020 for approximately $440 million,Tubi is ad-supported and free for users. While its competitors, like Paramount global, have focused on using live sports to bolster their paid streaming platforms, Fox is taking a different approach with Tubi.
This year’s Super Bowl streaming on tubi signals a meaningful investment by Fox in the future of its free,ad-driven streaming platform. [1]
## Tubi: Fox’s Growing Free Streaming Service
tubi,Fox’s free,ad-supported streaming service,has emerged as a significant contributor to the media company’s growth.While major platforms like Netflix and Disney+ rely on subscriptions, Tubi offers a library of movies and TV series supported entirely by advertising revenue.
Tubi’s viewership and revenue have steadily increased. In 2022, its ad revenue surpassed that of Fox Entertainment for the first time. More recently, tubi earned a spot in Nielsen’s “The Gauge,” a monthly snapshot of total TV and streaming viewership, capturing 1.7% of total viewing minutes as of December.
This success comes at a time when the customary advertising market has faced challenges. Fox has credited Tubi with driving revenue growth, benefiting from major events like election cycles.
Tubi boasts an impressive reach, attracting 97 million monthly active viewers and amassing over 10 billion hours of streaming in 2024. Its audience skews towards younger demographics, with 77% not having cable TV and over 34% falling between the ages of 18 and 34.
While Tubi has made considerable strides, its chief financial officer believes there’s room for further expansion. He acknowledges thatTubi remains relatively unknown to many consumers, ad buyers, and advertising agencies, highlighting a significant potential for future growth.
## fox’s FAST Approach
Fox has doubled down on its free ad-supported streaming television (FAST) strategy. While competitors like Comcast acquired Xumo and Pluto,Fox chose to focus on developing Tubi as its primary streaming offering,avoiding the launch of a subscription-based service.
The company recognizes the value of Tubi,with its Chief Financial Officer stating that Tubi has grown from “virtually nothing” four years ago to become a “meaningful number” for Fox’s revenue. This demonstrates the strategic importance of Tubi within Fox’s evolving media landscape.
Fox Leverages Super Bowl to Boost Free streaming service Tubi
fox’s free, ad-supported streaming service Tubi will stream the Super Bowl this year, giving the platform a major boost in exposure and potentially attracting new viewers.
While Tubi isn’t yet profitable, it hasn’t been a financial drain on Fox like subscription-based streaming services have been for other media companies. Fox executives have consistently pointed to Tubi’s growth as a shining spot, notably as the company focuses on sports and news programming on conventional TV.
“Fox has avoided the billions of dollars in losses that other media companies have invested building out their own streaming platforms,” said Robert fishman, an analyst at moffettnathanson.
the Super Bowl’s massive viewership presents an opportunity for Tubi to expand its audience substantially.
“the idea of using the biggest and most powerful sports event is,of course,going to bring attention to Tubi,” Fishman said.Fox CEO Lachlan Murdoch believes the Super Bowl will offer “tremendous exposure” to Tubi and provide valuable first-party data on viewers, useful for advertisers and future revenue growth.
This strategy comes after Fox’s previously planned streaming venture, Venu, which was supposed to offer a full live sports portfolio in partnership with Disney and Warner bros. Discovery, was abandoned.
“After Venu, Fox needs to help investors better understand how consumers are going to see their very high-quality sports assets in a streaming world,” Fishman said.
Fox plans to launch a separate, direct-to-consumer streaming platform later this year, designed to complement its existing deals with traditional TV providers.
The super Bowl streaming on tubi also aligns with the NFL’s strategy of embracing streaming to reach a broader audience and ensure the league’s future viewership and fan base.
Comcast: A Media & Entertainment Giant
Comcast, a leading telecommunications conglomerate, has a significant presence in the media and entertainment industry.[[[[[[[[[1](https://www.xfinity.com/support/)]The company owns NBCUniversal, the parent company of CNBC, a prominent business news network. along with its ownership of nbcuniversal, Comcast is also a co-owner of Hulu, a popular streaming platform.
Frequently Asked Questions
**Q: How can I watch the Super Bowl for free?**
A: This year, Fox is streaming the Super Bowl live on its free, ad-supported streaming platform, Tubi.
**Q: What is Tubi?**
A: tubi is a free, ad-supported streaming service owned by Fox.
It offers a wide selection of movies and TV shows.
**Q: Is Tubi available on all devices?**
A: Tubi is available on a wide range of devices, including smart TVs, streaming devices, mobile phones, and computers.
**Q: Why is Fox streaming the Super Bowl on Tubi?**
A: Fox is using the super Bowl to boost awareness and viewership for Tubi, its growing free streaming platform.
**Fun Fact:** Did you know that Tubi boasts a larger audience of viewers aged 18-34 than many traditional cable channels?
Stream the super Bowl on Tubi and experience the future of free entertainment!
