Carvana is inviting you to leave your mark on a NASCAR champion’s vehicle.
The online used-car retailer has partnered with Legacy Motor Club to offer fans an opportunity to create the paint design for seven-time NASCAR Cup Series champion Jimmie Johnson’s No. 84 Toyota in the upcoming NASCAR Xfinity Series Championship.
In their press release, the company encouraged individuals of all skill levels, “whether you’re a professional designer or an enthusiastic doodler,” to take part in the contest, which will run until Oct. 1.
The race is set to take place on Nov. 9 at Phoenix Raceway in Avondale, Arizona.
“At Carvana, we believe in empowering our customers, and we are thrilled to engage the community and showcase the creativity and enthusiasm of racing fans through this contest,” said Carvana co-founder and chief brand officer Ryan Keeton in a news release. “We eagerly anticipate the incredible designs fans will generate for Jimmie’s car.”
To participate, entrants should download the template provided on the Carvana Fan Design Contest landing page and upload their design to their Instagram grid or on X, tagging @CarvanaRacing and using the hashtag #CarvanaFanDesign.
The design selected as the winner, chosen by a panel of judges that includes Jimmie Johnson, will receive a direct message from @CarvanaRacing in early October.
According to Carvana, the grand prize winner will enjoy a trip for two to the race, covering round-trip airfare, accommodations, a $500 food and beverage credit, VIP access to the event, an exclusive meet-and-greet with Johnson, “and, of course, the bragging rights of creating a piece of racing history.”
Design a NASCAR Champion’s Ride: Carvana Launches Fan Contest for Jimmie Johnson’s No. 84 Toyota
NASCAR fans, get ready! Carvana, the online used car retailer, has launched an exciting fan contest that allows you to design the paint scheme for Jimmie Johnson’s iconic No. 84 Toyota. This contest not only celebrates Johnson’s illustrious career but also invites fans to engage creatively and experience the thrill of NASCAR design. Here’s everything you need to know about this unique opportunity, the contest details, and how you can get involved!
About Jimmie Johnson and the No. 84 Toyota
Jimmie Johnson is a name synonymous with NASCAR excellence. With seven NASCAR Cup Series championships under his belt, he is one of the most successful drivers in the sport’s history. The No. 84 Toyota is particularly special, as it marks Johnson’s return to racing after a brief hiatus. Fans have the chance to leave their mark on this car, which will be raced in select events, making it a memorable piece of NASCAR history.
Why Participate in the Contest?
- Creative Expression: Show off your artistic talents by designing a unique paint scheme.
- Engagement with NASCAR: Connect with the NASCAR community and share your design vision.
- Chance to Win: Exciting prizes await the winners, including a VIP experience at a race!
Contest Details
How to Enter
Participating in the contest is straightforward. Here’s a step-by-step guide:
- Visit the official Carvana contest website.
- Design your paint scheme using the provided templates and tools.
- Submit your design by the contest deadline.
Submission Guidelines
To ensure your submission is valid, follow these guidelines:
- Use the official design template provided on the contest website.
- Keep the design appropriate and in line with NASCAR regulations.
- Submit your design in the specified file format (JPEG, PNG, etc.).
Benefits of Joining the Contest
Participating in Carvana’s contest offers numerous benefits that go beyond just having fun with design. Here are a few:
1. Community Engagement
Joining this contest connects you with fellow NASCAR enthusiasts. You’ll become part of a community that shares your passion for racing.
2. Skill Development
Whether you’re a professional designer or a passionate fan, this contest is an excellent way to hone your design skills. Working within the limits of a race car’s design can help you enhance your creativity and technical abilities.
3. Potential Recognition
Winning the contest or even getting your design featured can bring you recognition in the NASCAR community. It could be a stepping stone to future opportunities in motorsports or design industries.
Tips for Designing Your Paint Scheme
Creating a standout paint scheme requires creativity and a strategic approach. Here are some practical tips:
- Research Existing Designs: Take inspiration from past NASCAR paint schemes and current trends.
- Color Theory: Utilize contrasting colors to make your design pop while ensuring it remains visually pleasing.
- Incorporate Team Logos: If applicable, seamlessly integrate sponsors’ logos without compromising the overall aesthetic.
Understanding NASCAR Design Elements
NASCAR design involves specific elements that must be taken into account. Here are some common aspects:
Brand Identity
Your design should reflect the brand personality of the sponsor or the driver. For Jimmie Johnson, themes of speed, resilience, and innovation could be emphasized.
Legibility
Ensure that any text, including the driver’s name and sponsor logos, is easily readable from a distance. This is essential for visibility during races and for fans watching on television.
Unique Features
Add unique patterns or graphics that tell a story or convey a message. This could involve using symbols that resonate with Jimmie Johnson’s career or personal values.
Case Studies: Successful NASCAR Designs
| Driver | Design Theme | Key Features |
|---|---|---|
| Jeff Gordon | Rainbow Warriors | Bold colors, iconic rainbow pattern |
| Dale Earnhardt Jr. | Mountain Dew | Vivid green, energetic graphics |
| Danica Patrick | GoDaddy | Catchy logo placement, vibrant colors |
First-Hand Experience: Designing for NASCAR
Many fans and designers who have participated in similar contests often share their experiences. Here are some insights:
Feedback from Participants
Participants often emphasize the thrill of seeing their designs on the track. Many recount the collaborative spirit within the NASCAR community, where fans support each other’s creative efforts.
Learning Opportunities
Designing for NASCAR presents unique challenges that can enhance a designer’s skill set. Many have mentioned how the experience has improved their ability to work with branding and promotional materials.
Engaging with the NASCAR Community
Participating in this contest is not just about winning but also about immersing yourself in the vibrant NASCAR community. You can join various forums, attend local events, or participate in social media discussions that revolve around NASCAR design and racing culture.
Conclusion
Carvana’s contest to design Jimmie Johnson’s No. 84 Toyota is an incredible opportunity for fans to showcase their creativity and passion for NASCAR. Whether you’re a seasoned designer or a fan with a vision, this contest invites you to be part of NASCAR history. Start brainstorming your design today and join the ranks of passionate fans who celebrate the thrill of the race!
