BWF President Aims to Expand Badminton’s Global Reach, Focus on Youth and Innovation
XIAMEN, China (AP) — The newly elected president of the badminton World Federation (BWF) has announced an enterprising plan to broaden the sport’s appeal and accessibility worldwide.
creating Badminton Stars to Boost Popularity
Khunying Patama Leeswadtrakul of Thailand,speaking at a press conference during the BWF Sudirman Cup Finals 2025,emphasized a strategy centered on cultivating badminton stars. She believes these high-profile athletes will attract greater attention and drive the sport’s expansion into new markets globally.
Focus on inclusivity and Accessibility for All Ages
Patama outlined a vision that prioritizes inclusivity and diversity, aligning wiht the BWF’s mission to “make every child play” and provide opportunities for lifelong engagement with badminton. This includes initiatives to integrate badminton into school and university academic programs.
“I will try to work harder with schools and universities to have badminton in their academics,” Patama said. “and I hope to try to have everyone have at least one badminton bracket and make badminton interesting for everybody at all age.”
Leveraging Media and Technology for Growth
The BWF president also expressed her commitment to strengthening collaboration with media outlets and embracing innovative technologies to enhance the sport’s visibility and appeal to a wider audience.
backing for New Scoring System
Addressing the upcoming implementation of a new 3×15 scoring system across 10 international tournaments in May 2025, Patama voiced her full support.
BWF Secretary General Thomas Lund added that this change has “vrey big potential [and] positive benefits for the game, not least the athletes of the safety and also the entertainment factor in terms of how fans can follow the game in the future.”
Based on the article, here are two PAA (Purpose, Audience, and Approach) related questions:
BWF President Aims to Expand Badminton’s Global Reach, Focus on Youth and Innovation
XIAMEN, China (AP) — The newly elected president of the badminton World Federation (BWF) has announced an enterprising plan to broaden the sport’s appeal and accessibility worldwide.
creating Badminton Stars to Boost Popularity
Khunying patama Leeswadtrakul of Thailand,speaking at a press conference during the BWF Sudirman Cup Finals 2025,emphasized a strategy centered on cultivating badminton stars. She believes these high-profile athletes will attract greater attention and drive the sport’s expansion into new markets globally.
focus on inclusivity and Accessibility for All Ages
Patama outlined a vision that prioritizes inclusivity and diversity, aligning wiht the BWF’s mission to “make every child play” and provide opportunities for lifelong engagement with badminton. This includes initiatives to integrate badminton into school and university academic programs.
“I will try to work harder with schools and universities to have badminton in their academics,” Patama said. “and I hope to try to have everyone have at least one badminton bracket and make badminton engaging for everybody at all age.”
Leveraging Media and Technology for Growth
The BWF president also expressed her commitment to strengthening collaboration with media outlets and embracing innovative technologies to enhance the sport’s visibility and appeal to a wider audience.
backing for New Scoring System
Addressing the upcoming implementation of a new 3×15 scoring system across 10 international tournaments in May 2025,Patama voiced her full support.
BWF Secretary General Thomas Lund added that this change has “vrey big potential [and] positive benefits for the game, not least the athletes of the safety and also the entertainment factor in terms of how fans can follow the game in the future.”
Q&A: Badminton’s Future
Q: Who is the new BWF president?
A: Khunying Patama Leeswadtrakul of Thailand.
Q: What is the BWF’s main goal?
A: To expand badminton’s global reach, making it accessible to everyone, especially youth.
Q: How will badminton’s popularity increase?
A: By cultivating badminton stars and increasing media coverage. keep an eye out for up-and-coming players!
Q: What is the new scoring system?
A: A 3×15 scoring system. This is designed to make matches more engaging for fans.
Q: Where can I find more information about badminton?
A: Visit the official BWF website or follow your favorite players on social media.
Q: How can I get involved in badminton?
A: Look for local badminton clubs, school programs, or community events. It’s a great sport for all ages and skill levels. You might even find a local league to join!
With these initiatives, badminton is poised for a thrilling future. Get ready to see more of this exciting sport worldwide!
