Athleta Expands Power of She collective with WNBA Stars
Athleta has announced the addition of two WNBA stars, Kate Martin and Lexie Hull, to it’s Power of She Collective.This initiative focuses on elevating female athletes and supporting women’s and girls’ causes.
The Power of She Collective, in its fourth year, comprises active and former Olympians and professional female athletes.
“We chose the athletes we partner with not just because of their athleticism but also for what they are doing when they are not competing on the court or on the field,” said Chris Blakeslee, president and CEO of Athleta [[1](https://wwd.com/business-news/retail/athleta-ceo-paris-olympics-katie-ledecky-simone-biles-pivoting-the-product-offer-1236542463/)].
Hull, a standout at Stanford who led her team to the National Championship in 2021, was the sixth overall pick in the 2022 WNBA Draft. She currently plays for the Indiana Fever.
Martin played at the University of Iowa alongside Caitlin Clark and helped lead the Hawkeyes to the NCAA Women’s Basketball Final Four in 2023 and 2024. She recently joined the Golden State Valkyries after playing her first WNBA season with the Las Vegas Aces.
The partnership is mutually beneficial, allowing Athleta to promote its brand while providing athletes with a platform to amplify their messages and support causes close to them.
Both Martin and Hull are keeping their skills sharp by competing in the inaugural season of Unrivaled, a new 3-on-3 women’s basketball league taking place during the WNBA offseason.
Athleta Expands Power of She collective with WNBA stars
Athleta has announced the addition of two WNBA stars, Kate Martin and lexie Hull, to it’s Power of She Collective.this initiative focuses on elevating female athletes and supporting women’s and girls’ causes.
The Power of She Collective, in its fourth year, comprises active and former Olympians and professional female athletes.
“We chose the athletes we partner with not just as of their athleticism but also for what they are doing when they are not competing on the court or on the field,” said Chris Blakeslee, president and CEO of Athleta [[1](https://wwd.com/buisness-news/retail/athleta-ceo-paris-olympics-katie-ledecky-simone-biles-pivoting-the-product-offer-1236542463/)].
Hull,a standout at Stanford who led her team to the National Championship in 2021,was the sixth overall pick in the 2022 WNBA Draft. She currently plays for the Indiana Fever.
Martin played at the University of Iowa alongside Caitlin Clark and helped lead the Hawkeyes to the NCAA Women’s Basketball Final Four in 2023 and 2024. She recently joined the Golden State Valkyries after playing her first WNBA season with the Las Vegas aces.
The partnership is mutually beneficial, allowing Athleta to promote its brand while providing athletes with a platform to amplify their messages and support causes close to them.
Both Martin and Hull are keeping their skills sharp by competing in the inaugural season of Unrivaled, a new 3-on-3 women’s basketball league taking place during the WNBA offseason..
Q&A
**Q: What is the Power of She Collective?**
**A:** The Power of She Collective is an initiative by Athleta that supports and elevates female athletes while championing causes vital to women and girls.It features a diverse group of accomplished women in sports.
**Q: Why were Kate Martin and Lexie Hull chosen for the Collective?**
**A:** Athleta selects athletes not only for their on-court achievements but also for their commitment to making a difference off the court. Both Martin and Hull are dedicated to using their platforms for positive change.
**Q: How does this partnership benefit both Athleta and the athletes?**
**A:** The partnership is a win-win. Athleta gains visibility and connects with a passionate audience through these inspiring athletes. in return, Martin and Hull receive support and a platform to further their own initiatives and causes.
**Q: What is Unrivaled?**
**A:** Unrivaled is a new 3-on-3 women’s basketball league taking place during the WNBA offseason. both Martin and hull are participating, allowing them to stay competitive and engage fans year-round.
Learn more about Athleta’s Power of She Collective and the inspiring athletes they support!
