Yoga Juice Revitalizes Brand with “Quando è Vita, è Yoga” Campaign
Yoga, the iconic Italian fruit juice brand, is back on airwaves with a vibrant new advertising campaign, “Quando è Vita, è Yoga” (When it’s life, it’s Yoga). The campaign, which launched April 13th, aims to reconnect with Italian consumers by highlighting the brand’s long-standing presence in their daily lives since 1946.
Fruits Center Stage in new Yoga Juice Advertisements
The commercials showcase the naturalness and flavor of fruit, integrating it seamlessly into various moments, from family breakfasts to breaks at cafés and gatherings with friends. yoga juice is depicted as a source of vitality, well-being, and refreshment in each scenario.
“molto più che buono” – Spot Emphasizes Yoga’s Enduring Appeal
Federico Cappi, Marketing Director Retail of Conserve Italia, stated that the campaign interprets the brand’s values in a contemporary way, illustrating the everyday connection between consumers and the product. The slogan ”Molto più che buono” (Much more than good), encapsulates this message.
Yoga Juice Commercials Airing Through May,Returning in September
The advertising campaign features 15- and 30-second spots across television,radio,and digital platforms. It will run untill the end of May and then resume in September. The company aims to fortify the relationship between Yoga and Italian consumers with each sip.
How does Yoga Juice aim to differentiate itself from competitors, according to the campaign messaging?
Yoga Juice Revitalizes Brand with “Quando è Vita, è Yoga” Campaign
Yoga, the iconic Italian fruit juice brand, is back on airwaves with a vibrant new advertising campaign, “Quando è vita, è Yoga” (When it’s life, it’s Yoga). The campaign, which launched April 13th, aims to reconnect with Italian consumers by highlighting the brand’s long-standing presence in their daily lives as 1946.
Fruits Center Stage in new Yoga Juice Advertisements
The commercials showcase the naturalness and flavor of fruit, integrating it seamlessly into various moments, from family breakfasts to breaks at cafés and gatherings with friends. yoga juice is depicted as a source of vitality, well-being, and refreshment in each scenario.
“molto più che buono” – Spot Emphasizes Yoga’s Enduring Appeal
Federico Cappi, marketing director Retail of Conserve Italia, stated that the campaign interprets the brand’s values in a contemporary way, illustrating the everyday connection between consumers and the product. The slogan ”Molto più che buono” (Much more than good), encapsulates this message.
Yoga Juice Commercials Airing Through May,Returning in September
The advertising campaign features 15- and 30-second spots across television,radio,and digital platforms. It will run untill the end of May and then resume in September. The company aims to fortify the relationship between Yoga and Italian consumers with each sip.
Yoga Juice: Frequently Asked Questions
What is the new Yoga Juice advertising campaign all about?
The campaign, titled “Quando è Vita, è Yoga” (When it’s life, it’s Yoga), is a vibrant initiative to reconnect with italian consumers by celebrating the brand’s long-standing presence in their lives since 1946.It emphasizes the naturalness and flavor of fruit, portraying yoga Juice as a source of vitality.
When did the campaign launch,and when will it be on air?
The campaign launched on April 13th. It will run until the end of May and then return in September.
Where can I see the yoga Juice commercials?
The commercials are airing on television, radio, and digital platforms. Keep an eye out for 15- and 30-second spots!
What is the slogan of the new campaign?
The campaign’s slogan is “Molto più che buono” (Much more than good),encapsulating the message of a product that goes beyond just being tasty.
What makes Yoga Juice special?
Yoga Juice is depicted as a source of vitality, well-being, and refreshment. The adverts highlight its fruit-based naturalness, tying it seamlessly into everyday moments like family breakfasts and café breaks.
Who is Federico Cappi?
Federico Cappi is the Marketing Director Retail of Conserve Italia, the company behind Yoga Juices. He stated that the campaign interprets the brand’s values in a contemporary way, highlighting the everyday connection between consumers and the product.
discover the ‘life’ in Yoga Juice and enjoy the taste of tradition!
