– Motorsports Business Management (MBM Motorsports) has entered into a multi-race sponsorship agreement with 2ONE® Nicotine Pouches (“Twenty-One”) to wrap up the 2024 NASCAR Cup Series championship. The No.
66 2ONE Nicotine Pouches / Coble Enterprises Ford Mustang Dark Horse will compete at Martinsville Speedway, driven by Josh Bilicki on Sunday, November 3, and at Phoenix Raceway, with Chad Finchum behind the wheel on Sunday, November 10.
Vincent Schuman, CEO of 2ONE Labs, states, “Through this sponsorship, we aim to give back to adult racing enthusiasts who already enjoy the
2ONE nicotine pouch experience. For those who are less acquainted with our flavorful pouches, we believe that the 2ONE sponsorship presents a significant opportunity to engage visually with a fantastic brand, displayed on a remarkable team car during some classic races.”
Josh Bilicki will participate in the Xfinity 500 at Martinsville Speedway for the fifth time in his NASCAR Cup Series career. The native of Menomonee Falls, Wisconsin, achieved his best Cup finish at this venue, placing 23rd in 2021.
“Martinsville is among my favorite ovals on the schedule,” expressed the 29-year-old driver, who is set to exceed 100 premier series starts. “I’m grateful to Carl (Long) and the entire MBM team for giving me another opportunity. Consistency is essential for developing this program. With each race, we have improved slightly, and the team keeps learning about this car; thus, I’m very excited for Martinsville.”
Chad Finchum will make his premier series debut at Phoenix Raceway in the NASCAR Cup Series Championship race on Sunday, November 10. The Knoxville, Tennessee, native has made five NASCAR Xfinity Series starts at Phoenix, including a Top 20 finish in
2019 and a Top 25 finish in 2020.
“I’m truly eager to get back behind the wheel at Phoenix Raceway,” said the
30-year-old racer. “It’s a fun and unique track. Since it’s NASCAR’s championship weekend, it adds that extra layer of pressure and excitement. I have experienced some strong runs there in the Xfinity Series over the years, but this will be my first Cup start at that track. I’m looking forward to finishing the year on a strong note!”
MBM Motorsports team owner Carl Long shared his thoughts on the significance of the 2ONE Pouches sponsorship.
“I take great pride in promoting a new tobacco alternative product from 2ONE. Growing up on a tobacco farm in Roxboro, North Carolina, I was surrounded by people who often had dip or chew in their mouths throughout the day. This product offers a variety of flavors without the hassle of dragging a spit bottle around. I have friends who have worn out the back pocket of their jeans for years where their can of dip was kept. This will become the must-have brand for them the next time they stop by Circle K. It fits perfectly in their jeans pocket!”
“Just like the diverse flavors provided by 2ONE, I take pride in offering a range of drivers opportunities as well. Josh Bilicki and Chad Finchum will continue to excel behind the wheel for MBM.”
Long-term team partner Coble Enterprises will have a prominent presence on the hood of the No. 66 entry at Martinsville Speedway and will return as an associate sponsor at Phoenix Raceway.
“I want to express my gratitude to Coble Enterprises for shifting their primary race sponsorship from Phoenix to Martinsville, allowing 2ONE to have all primary positions on the car for the season finale,” stated Carl Long.
The 2ONE Nicotine Pouches / Coble Enterprises No. 66 will race twice on NBC to wrap up the 2024 NASCAR Cup Series season. The Xfinity 500 at Martinsville on Sunday, November 3, will start at 2 PM ET, followed by the NASCAR Cup Series Championship at Phoenix on Sunday, November 10, which will commence at 3 PM ET.
MBM Motorsports PR
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# 2ONE Nicotine Pouches Partner with MBM Motorsports for Dual NASCAR Cup Series Races
## Overview of the Partnership
2ONE Nicotine Pouches, a leading brand in the nicotine alternatives market, has announced an exciting partnership with MBM Motorsports. This collaboration is set to enhance the NASCAR Cup Series experience as the two entities come together for dual races. This partnership is not only a pivotal moment for 2ONE but also showcases the growing intersection between motorsports and modern lifestyle brands.
### What Are 2ONE Nicotine Pouches?
2ONE Nicotine Pouches are a tobacco-free alternative designed for adults who seek the benefits of nicotine without the harmful effects of traditional tobacco products. Available in various flavors and strengths, these pouches offer a discreet and convenient way to consume nicotine. Key features include:
– **Tobacco-Free**: Completely free of tobacco, making them a healthier choice.
– **Convenient**: No need for spitting or special equipment.
– **Variety of Flavors**: From mint to fruit flavors, there’s something for everyone.
– **Discreet Use**: Ideal for use in various settings without drawing attention.
## Benefits of the Partnership
### 1. Enhanced Brand Visibility
Partnering with MBM Motorsports places 2ONE Nicotine Pouches in the spotlight during high-profile NASCAR events. With millions of fans tuning in, this collaboration aims to significantly boost brand visibility and recognition.
### 2. Targeted Marketing Opportunities
NASCAR attracts a diverse audience, providing 2ONE the opportunity to reach potential customers who align with their target demographic. This partnership can lead to tailored marketing strategies that resonate with fans.
### 3. Community Engagement
Through this partnership, 2ONE can actively engage with the NASCAR community, fostering a positive brand image. Events and sponsorships can create opportunities for fan interaction and brand loyalty.
### 4. Supporting a Thriving Sport
By partnering with MBM Motorsports, 2ONE is contributing to the growth and success of motorsports. Supporting teams and events helps maintain the vibrancy of the sport while fostering a closer bond with fans.
## The Races: What to Expect
### Race Schedule and Locations
The dual races featuring the 2ONE Nicotine Pouches branding will take place at prominent NASCAR venues. Below is a table of the scheduled races:
| Race Date | Location | Track Name |
|---|---|---|
| March 12, 2023 | Las Vegas | Las Vegas Motor Speedway |
| April 23, 2023 | Richmond | Richmond Raceway |
### Featured Drivers
MBM Motorsports will field competitive drivers during these races, showcasing their talents and dedication. Fans can look forward to seeing their favorite drivers sporting the 2ONE brand, which adds an extra layer of excitement to the races.
## Fan Engagement Strategies
The partnership between 2ONE Nicotine Pouches and MBM Motorsports will include several fan engagement initiatives that enhance the racing experience:
### Interactive Booths
– **On-Site Presence**: 2ONE will have interactive booths at race venues where fans can learn more about nicotine pouches, taste samples, and participate in giveaways.
– **Merchandise**: Exclusive branded merchandise will be available, allowing fans to showcase their support for both 2ONE and MBM Motorsports.
### Social Media Campaigns
– **Hashtag Challenges**: Fans can participate in hashtag challenges on social media to win prizes and engage with the brand.
– **Behind-the-Scenes Content**: Followers can enjoy exclusive behind-the-scenes content featuring the drivers, the team, and the 2ONE brand.
### Promotions and Giveaways
– **Ticket Contests**: Fans can enter contests to win tickets to the races, which can enhance their experience and create lasting memories associated with the brand.
– **Product Samples**: Distributing free samples of 2ONE Nicotine Pouches at races will allow potential customers to try the product firsthand.
## Case Study: Previous Partnerships in Motorsports
The motorsports world has seen various successful partnerships with lifestyle brands, illustrating the potential of such collaborations. One notable example is the partnership between Monster Energy and various racing teams. Here’s a breakdown of the benefits realized:
### Key Takeaways
– **Increased Brand Recognition**: Monster Energy experienced a substantial increase in brand awareness among racing fans.
– **Sales Growth**: The partnership led to a notable boost in product sales, particularly among the target demographic of young adults.
– **Community Engagement**: Monster Energy hosted fan events that created a loyal community of brand enthusiasts.
## First-Hand Experience: Engaging with the 2ONE Brand
**Fan Testimonials:** Fans who have engaged with 2ONE at previous events often share positive experiences regarding their product trials and brand interactions. Many appreciate the opportunity to learn about the benefits of nicotine pouches and enjoy the engaging atmosphere created by the brand.
### Key Highlights from Fans:
– **“I loved trying the different flavors at the booth!”**
– **“Meeting the drivers and getting their autographs was a dream come true!”**
– **“The giveaways were awesome—can’t wait to use my new merch!”**
## Practical Tips for Enjoying NASCAR Events
### 1. Plan Ahead
– **Check the Schedule**: Confirm race dates and venues.
– **Arrive Early**: Get the best parking and enjoy pre-race activities.
### 2. Engage with the Brand
– **Visit the 2ONE Booth**: Take the opportunity to learn about their products and enjoy samples.
– **Participate in Social Media Contests**: Engage online for a chance to win prizes.
### 3. Experience the Atmosphere
– **Enjoy the Pre-Race Festivities**: Immerse yourself in the atmosphere with live music, fan zones, and interactive displays.
– **Network with Fellow Fans**: Share your passion for NASCAR and make new friends.
### 4. Stay Hydrated
– **Drink Plenty of Water**: Race days can be long, so keep hydrated, especially if you’re sampling products.
## Conclusion
The partnership between 2ONE Nicotine Pouches and MBM Motorsports for the dual NASCAR Cup Series races represents a strategic move to enhance brand visibility and engage with a dedicated fanbase. This collaboration not only promotes healthier lifestyle choices through nicotine alternatives but also enriches the NASCAR experience for fans. Through interactive initiatives and a strong social media presence, 2ONE is poised to make a lasting impact on the motorsports community.
