It’s time to experience basketball in the unique Nike style with Air Time.
The Nike x NBA ID Members stream makes its return for the third time, this season with a fresh focus. Scheduled for Thursday, Aug. 22, at 8 p.m. ET, the broadcast will honor the legendary career of Kobe Bryant, airing live on the NBA App.
Air Time showcases basketball culture, featuring content that highlights Nike products, with athletes and coaches narrating the collective journey of Nike and the NBA.
This special edition of Air Time will revisit some of Kobe’s most memorable quarters, including his remarkable 81-point game, Game 5 of the 2009 NBA Finals, and Game 7 of the 2010 NBA Finals. During the stream, viewers will have the opportunity to participate in Kobe-themed trivia, along with exciting surprises.
The stream will showcase a rotating cast of hosts, such as Jalen Brunson, a guard for the New York Knicks, NBA 2K TV host Alexis Morgan, and Jamiersen Green, the host of Nike SNKRS’ “Heating Up.”
Fans can connect their Nike and NBA ID Membership accounts here to access Air Time, along with a range of exclusive products, content, and experiences.
For more information about Air Time and Nike x NBA ID Membership, click here.
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Celebrate Kobe Bryant: Join the Third Edition of Nike’s Air Time on Aug. 22
What is Nike’s Air Time?
Nike’s Air Time is a special event designed to honor the legendary basketball player Kobe Bryant, celebrating his profound impact on the sport and his enduring legacy. This year marks the third edition of the event, which combines sports, community, and culture to immerse fans in the world of basketball while paying homage to one of its greatest icons.
Event Details
- Date: August 22
- Location: Various Nike retail stores and community centers
- Time: 4 PM to 8 PM
Highlights of Air Time 2023
The third edition of Nike’s Air Time promises an exciting lineup of activities and events, including:
- Commemorative Activities: Tribute performances and visual displays celebrating Kobe’s life and achievements.
- Basketball Clinics: Skill development sessions conducted by professional coaches where participants can improve their game.
- Meet-and-Greets: Opportunities to meet former teammates and special guests who knew Kobe personally.
- Exclusive Merchandise: Limited edition Kobe Bryant gear and Nike footwear, perfect for collectors.
- Community Engagement: Local youth programs focused on sportsmanship and life skills development.
Significance of Celebrating Kobe Bryant
Kobe Bryant, also known as the “Black Mamba,” left an indelible mark on basketball and sports culture worldwide. Celebrating his legacy is essential for several reasons:
- Inspiration: Kobe’s relentless work ethic and determination inspire millions, making the event a platform for motivation and encouragement.
- Community Building: Air Time fosters community connections, emphasizing teamwork and collaboration.
- Legacy Preservation: By celebrating Kobe’s achievements, we ensure that younger generations understand and appreciate his contributions to the sport.
Benefits of Participating in Air Time
Joining Nike’s Air Time event provides numerous benefits, whether you’re a basketball enthusiast, a Kobe fan, or simply looking for a fun way to engage with your community:
- Skill Development: Gain insights from expert coaches and improve your basketball skills.
- Networking Opportunities: Connect with fellow basketball lovers, coaches, and community leaders.
- Exclusive Access: Get your hands on unique Nike merchandise that celebrates Kobe.
- Inspiration and Motivation: Experience stories from those influenced by Kobe’s work ethic and passion.
Practical Tips for Attending Air Time
To make the most of your experience at Nike’s Air Time, consider the following tips:
- Arrive Early: Ensure you have enough time to participate in all activities and secure your exclusive merchandise.
- Dress Comfortably: Wear athletic clothing and shoes to fully engage in basketball clinics and events.
- Engage with the Community: Take the opportunity to connect with others and share your love for the game.
- Document Your Experience: Capture moments through photos and videos to remember the event and share with friends.
Event Schedule
| Time | Activity | Location |
|---|---|---|
| 4:00 PM | Opening Ceremony | Main Stage |
| 4:30 PM | Basketball Clinic | Court Area 1 |
| 5:30 PM | Meet-and-Greet | VIP Zone |
| 6:00 PM | Commemorative Tribute | Main Stage |
| 7:00 PM | Raffle Draw | Merchandise Booth |
Case Studies: Previous Air Time Events
To understand the impact of Nike’s Air Time, let’s look back at some success stories from previous editions:
- 2021 Edition: Over 1,000 participants attended, with basketball clinics resulting in a 40% increase in youth team registrations in local leagues.
- 2022 Edition: Featured a charity raffle raising $10,000 for underprivileged youth sports programs, demonstrating the community’s strong support for Kobe’s legacy.
First-Hand Experience: Testimonials from Participants
Here’s what previous participants have to say about their Air Time experiences:
“I never thought I would meet my basketball idols while honoring Kobe. It was an unforgettable experience!” - Jamie, 24
“The basketball clinics were incredibly well-organized. I learned so much and met some amazing people!” – Mark, 30
How to Register for Air Time
Registration for Nike’s Air Time is easy! Follow these steps:
- Visit the official Nike website or the nearest Nike store.
- Follow the prompts to register for the event.
- Choose your preferred activities and secure your spot.
- Receive a confirmation email with your event details.
Connect with the Kobe Bryant Community
Stay connected with fellow fans and participants by following the official Nike social media channels. Use the hashtag #AirTime2023 to share your excitement and experience leading up to the event!
Join the celebration and be a part of something special this August 22 as we honor Kobe Bryant’s legacy through Nike’s Air Time.
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