Sichuan Ignites Sports Tourism with “Bashan Shushui”消費季 Event

CHENGDU, ⁤China – The fifth edition of the “Bashan Shushui Sports•Tourism•Leisure Consumption Season”‌ kicked off⁢ in​ Chengdu’s Longquanyi District, Sichuan Province, aiming too fuse sports, culture, tourism, and gastronomy to boost local consumption profoundly.

“Enjoy Exciting Games and Seek Chinese‌ Food”: ‌A National Initiative Takes root

Spearheaded ⁢by the State General Administration of Sport and the Ministry‍ of Commerce,the “Enjoy Exciting Games and Seek Chinese⁢ Food” event⁢ seeks⁢ to harness the potential‍ of⁣ sports to invigorate the economy. ‍Aligning with the directives from the Central Economic Work Conference and the​ National People’s Congress, the ⁣initiative promotes the integration⁢ of sports, cuisine, and cultural tourism.

Longquanyi District: A Hub of Sporting and ⁤Gastronomic Delights

Longquanyi is the inaugural station for this nationwide campaign.⁣ As​ its main theme, the district plans to​ host five major events over three months: ​a sports ⁣tourism food season, a spring outing, a directional punch-in event, a youth roller skating competition,‌ a lake fun run and a sports industry exhibition. These events are designed to create new consumption scenarios by merging sports with commerce, tourism, and agriculture.

A Fusion of Events and Experiences

The “Sports Tourism Food Season” will platform local food vendors,⁤ showcasing Sichuan’s diverse culinary culture and rich ‍sports ⁢tourism resources. Sporting events ‍like the⁢ orienteering⁣ competition and roller-skating race will allow participants‍ to ‍appreciate the natural beauty and cultural heritage of Sichuan while embracing‍ an active lifestyle. The “Sports Industry⁢ Exhibition” serves as a ‌business matchmaking event, connecting sports brands with local enterprises.

“Sports+” ⁢Strategy: Igniting Economic Engines

longquanyi District ⁢is pioneering a “Sports+” ​strategy, fostering ⁣initiatives in event institution, scene cultivation, project‍ implementation, and​ consumption ⁤innovation. A key component⁣ is leveraging international sports​ events. by hosting prestigious competitions like the Chinese Cup Badminton Tournament ⁢and the Women’s Water Polo‌ World Cup, alongside local events like the Dong’an Lake Marathon, the district seeks to establish a dual-drive model, boosting⁤ the sports economy throughout the year.

Statewide support and Consumer Incentives Launch

Olympic champion Deng Yawen unveiled the second batch of ⁤”Follow the ‌Games ‌to Tour Sichuan” activities. The province will host 170⁢ sports events, including 40 international, 31 national, 44 mass fitness, and 55 youth competitions.⁤ Moreover, 97 gourmet food ⁢events will be⁤ held in conjunction with businesses, catering companies, social organizations,‍ and internet platforms. Chengdu has initiated a “Sports Festival​ • ‌Watching Games and ⁤Vacation” promotion. Longquanyi⁣ District released a sports tourism leisure consumption season map and the ​consumer benefit measuring. China​ UnionPay and ⁤Ele.me announced consumer⁣ benefit measuring to ignite urban vitality with sports and connect with food.