Yoga Juice Launches New Ad Campaign emphasizing Tradition adn Daily Life
Yoga, the long-standing Italian fruit juice brand established in 1946, has launched a new advertising campaign to reinforce its connection with consumers. The campaign, featuring the slogan “Quando è vita, è yoga” (When it’s life, it’s Yoga), began airing on major Italian radio and television stations on April 13.
Campaign Focuses on Authentic Taste and Brand Loyalty
The ad campaign aims to highlight the authentic taste of fruit and the brand’s rich heritage. Yoga seeks to position itself as a staple in consumers’ daily routines, from breakfast to snacks, and moments shared with family and friends. The commercials, which are 15 and 30 seconds long, depict scenes of everyday life, emphasizing the freshness, joy, and vitality associated with Yoga products.
Strategic Rollout Planned Through September
The campaign’s initial run is scheduled to continue through May, with a planned return to airwaves in September to coincide with the back-to-school season.This strategy is designed to maintain brand visibility during key periods when families are focused on healthy and convenient food choices.
Conserve Italia Executive Highlights Brand’s Evolution
“Yoga is not just a juice, it’s a way of life,” says Federico Cappi, Marketing Director Retail at Conserve Italia, Yoga’s parent company. Cappi explains the campaign is intended to present the brand in a more contemporary light,underscoring Yoga’s 80-year legacy of positive energy and well-being. The brand’s diverse product line includes single-serving cartons,larger family-size formats,and the iconic green glass bottles,catering to various consumption needs from lunch breaks to afternoon relaxation.
Looking to the Future with Innovation and Tradition
Yoga emphasizes a commitment to holistic well-being, aiming to strengthen the bond between its juices and consumers’ daily lives. The company’s message underscores that Yoga is committed to offering positive energy and reflecting the brand’s core values, with the goal of continuous evolution while upholding its essential principles. Yoga aims to continue inspiring consumers with products that enhance their daily lives, maintaining a steadfast dedication to sustainability and health by offering an experience that enriches the daily routine, improving the quality through the real taste of fruit.
How does the “Quando è vita, è yoga” campaign connect Yoga juice to consumers’ lives?
Yoga Juice Launches New Ad Campaign: Q&A
Frequently Asked Questions
What is the new advertising campaign about?
The new campaign, titled “Quando è vita, è yoga” (“When it’s life, it’s Yoga”), focuses on reinforcing Yoga’s connection with consumers by highlighting its authentic taste and rich heritage, positioning itself as a staple in consumers’ daily routines.
Where can I see or hear the ads?
The commercials are airing on major Italian radio and television stations. You may also find them online as the campaign progresses.
When did the campaign launch, and when will it return?
The campaign launched on April 13th and will run initially through May.It’s planned to return in September to coincide with the back-to-school season.
What does Yoga offer in its product line?
Yoga offers a diverse product line, including single-serving cartons, larger family-size formats, and the iconic green glass bottles. They cater to various needs, from lunch breaks to afternoon relaxation.
What is Yoga’s commitment to the future?
Yoga is focused on holistic well-being, sustainability, and health by offering an experience that enriches the daily routine, improving the quality through the real taste of fruit.
How long has Yoga been around?
Yoga has been around as 1946, celebrating over 75 years of providing juice to Italian consumers!
Dive Deeper into Yoga
This new campaign highlights Yoga’s commitment to bringing the taste of authentic fruit to your daily life. Embrace the taste of Yoga and enrich your everyday routine!
