Yiwu Sees Boom in Yoga Apparel Sales as “Weight Loss Economy” Takes Hold
Demand surges both online and offline, driven by increased health consciousness.
YIWU, China (May 12, 2025) – The fitness and wellness trend is fueling a surge in yoga apparel sales in Yiwu, a major commodity hub in Zhejiang province.Dubbed the “weight loss economy,” this growing market reflects a heightened consumer focus on health and fitness.
Livestreaming Drives Online Sales
Livestreaming has become a key driver of online sales. One apparel company in Yiwu reported that its yoga apparel livestreams, starting as early as 7:30 a.m., attract over 100,000 viewers and generate more than 200,000 yuan in revenue per session.The company noted a notable increase in viewership, attributing it to the rising importance consumers place on weight management. Online traffic has reportedly doubled.
Broader Demographic Embraces Fitness
The demographic purchasing yoga apparel is also expanding. According to one apparel company representative, young women ages 18 and 19, as well as men, are increasingly contributing to sales. Previously, the primary consumer base consisted of women ages 30 to 45.
Offline Sales Also See a Boost
The surge in demand extends beyond online platforms. Merchants in the Yiwu International Trade City are also experiencing a boom in domestic yoga apparel orders,demonstrating strong growth across multiple sales channels. Yiwu Sports Fitness Center, estalished in 1995, offers a wide array of fitness equipment including yoga supplies [[1](https://yiwusportfit.chinagoods.com/)].
Industry Adapts to Growing Demand
The surge in demand is impacting production schedules, with some manufacturers reporting that their production lines are fully booked for the remainder of the year. This indicates the strong and sustained growth of the weight loss economy and its influence on related industries in Yiwu.
“Lightweight Economy” Drives Surge in corset Sales; Manufacturers Report Full Order books
YIWU, China – Corset manufacturers in Yiwu are experiencing a surge in demand, fueled by the growing popularity of the “lightweight economy.” Some businesses are reporting order books filled for the rest of the year, as buyers scramble to secure inventory.
Trendy Corset Styles Fuel Purchasing Frenzy
Fashion-forward colors are driving purchasing decisions. One buyer, Zhang Min, reported plans to purchase 1,000 pieces of a popular hue, along with 500 sets of shorter styles.
Manufacturers Shift Focus to Domestic Market Amid Rising Demand
Chen Yueting, an Yiwu International Trade City business owner, initially focused on foreign trade but has as increased investment in domestic market research and growth. The company now releases over 20 new products each month and has acquired over 30 new offline and e-commerce clients.
Yiwu Merchants See Sales Soar
Chen Yueting reports a significant increase in sales, with volume up 20% to 25% compared to previous years. The company ships goods daily to meet surging demand.
Factory Production Ramps Up to Meet Overwhelming Orders
The increased sales are directly impacting factories. One corset manufacturer in Yiwu is operating at full capacity to fulfill an order of 20,000 units.
“Weight Loss Economy” Fuels Production Boom for Corset Manufacturers in Zhejiang Province
YIWU, Zhejiang Province – Corset manufacturers in Yiwu are experiencing a surge in demand, driven by the burgeoning “weight loss economy.” Some factories are struggling to keep up with orders, with production schedules booked solid through August.
Factories Reach Capacity as Orders Surge
Manufacturers in the region are reporting a significant increase in orders for corsets and related shapewear.The trend reflects a growing consumer interest in products that offer immediate slimming effects.
Sun Dongqing, a production manager at a garment company in Yiwu, states, “We currently have four production lines, and our workers are working overtime to fulfill orders. Our production schedule is booked until around August. Some customers have contacted us to place orders, but we have no available slots for the second half of the year. Business is good this year.”
Meeting Demand Challenges
The increased demand presents challenges for manufacturers,who are working to maximize production capacity. Some factories are prioritizing existing orders and expediting shipments to meet customer deadlines.
What impact does the increasing demand have on production capacity for Yiwu apparel manufacturers?
Yiwu’s Fitness Apparel and Shapewear Boom: Your Q&A Guide
Understanding the “Weight Loss Economy” and Beyond
This article explores the surge in demand for yoga apparel and corsets in Yiwu, China, driven by the “weight loss economy” and the growing focus on health and fitness. Let’s dive into the details wiht a quick Q&A.
Q&A
What is the “weight loss economy”?
The “weight loss economy” refers to the growing market for products and services related to weight management and fitness. This includes yoga apparel, corsets, fitness equipment, and related items, reflecting an increased consumer focus on health and appearance.
Why are yoga apparel sales booming in Yiwu?
Multiple factors contribute: increased health consciousness,the popularity of online platforms like livestreaming,and an expanding demographic of buyers. Young women and men are increasingly contributing to sales, beyond the customary 30-45 age group.
How important is livestreaming to online sales?
Livestreaming is a major driver.One Yiwu apparel company attracts over 100,000 viewers per livestream, generating notable revenue. This highlights the power of online engagement and the desire for weight management solutions.
What about offline sales? Are they also increasing?
Yes, offline sales are also experiencing a boom. Merchants in the Yiwu International Trade City are seeing increased domestic orders. This demonstrates strong growth across multiple sales channels.
What are some of the challenges for manufacturers?
Increased demand is impacting production schedules. Many manufacturers are fully booked for the remainder of the year, which challenges them to maximize production capacity and meet customer deadlines.Some factories operate at full capacity, and even workers are working overtime.
Are corsets and shapewear also contributing to this boom? Why?
Yes! Corset manufacturers in Yiwu are also experiencing a surge in demand, fueled by the “weight loss economy”. The trend reflects a growing consumer interest in products that offer immediate slimming effects. Trendy colors are also driving sales.
How are corset manufacturers adapting to the demand?
Manufacturers are shifting their focus to the domestic market and increasing investment in research and growth. They are releasing new products and acquiring new clients to meet the demand.Factories are ramping up production to full capacity to fulfill orders.
Where can I find yoga supplies and fitness equipment in Yiwu?
The Yiwu Sports Fitness Center offers a wide array of fitness equipment, including yoga supplies.
Conclusion
The “weight loss economy” is reshaping Yiwu’s business landscape, offering exciting opportunities for growth in the fitness and apparel sectors.Whether you’re a consumer or a business owner, there’s a lot to gain from understanding this trend!
