NASCAR is nearing the completion of a deal to host a Cup Series race in Mexico City in 2025, as per sources familiar with the decision who are not permitted to speak publicly. This will mark the first time in 67 years that the premier circuit will take place outside the United States.
The announcement could come as early as Tuesday during a press conference in Mexico City, which is expected to feature NASCAR executive vice president Ben Kennedy along with Mexican driver Daniel Suárez.
The event will take place at the Autódromo Hermanos Rodríguez road course, a prestigious venue that regularly hosts Formula One races. The race is scheduled for June 15, with an Xfinity Series race planned for June 14.
This race in Mexico City will represent NASCAR’s first international points-paying Cup race since 1958, when the top series competed at the Canadian Exhibition Stadium in Toronto, Ontario.
“It’s not official until it’s official,” stated Suárez, a Monterrey, Mexico native, on August 10. “Honestly, it would feel like a dream for me. I’ve been competing in the Cup Series for several years, and having a race in my home country would be a dream come true. Since moving from my country in 2011, I’ve aspired to return as a Cup Series driver.
“If this becomes a reality, winning that race would be as monumental for me as winning a championship.”
NASCAR has long aimed to incorporate an international points race into its Cup schedule. Over recent years, the organization engaged in talks with the promoters of Autódromo Hermanos Rodríguez, as well as representatives from various venues in Mexico and Canada, in pursuit of expanding its reach beyond the U.S., but previous negotiations did not yield an agreement.
Adding an international race aligns with NASCAR’s efforts to introduce the Cup Series to new metropolitan markets. Kennedy, the great-grandson of NASCAR founder Bill France Sr. and nephew to NASCAR CEO Jim France, is leading this initiative. Under his direction, NASCAR has introduced races at the Los Angeles Memorial Coliseum in 2022 and downtown Chicago in 2023, both considered unconventional at the time.
“The chance to continue expanding internationally is a tremendous growth opportunity for the sport,” Kennedy remarked on August 17. “As we consider our future, bringing NASCAR racing to new audiences and locations is essential. We’ve demonstrated this by hosting events in L.A. and Chicago, where about three-quarters of attendees were newcomers who had never attended a NASCAR race. If we explore international opportunities, many attendees may come from the U.S., and a significant number will be first-time NASCAR racegoers.”
NASCAR and motorsports as a whole have experienced a notable rise in popularity in Mexico over recent decades. NASCAR’s second-tier series raced at Autódromo Hermanos Rodríguez from 2005 to 2008, and Formula One has had stints there since 2015, generating enthusiastic crowds.
“I think it’s fantastic for the sport,” remarked Martin Truex Jr., who won the first Xfinity race in Mexico City. “The fans there were incredible; they were everywhere. They were so loud that I could hear them in the car when I won. The air horns, the music, everything – it was astonishing how many people attended.”
The inclusion of Mexico City in the 36-points-race schedule is anticipated to result in Richmond Raceway losing one of its two dates, according to a tentative 2025 schedule obtained by The Athletic and confirmed by multiple industry sources.
Richmond has hosted two NASCAR premier series races each year since 1959 and was once a vibrant venue, regularly drawing sell-out crowds.
However, in recent years, the Virginia short track has faced challenges in delivering consistently high-caliber racing, and attendance has declined compared to its previous levels. This decline has fueled ongoing speculation about NASCAR reducing the frequency of events at the track.
“I understand NASCAR’s decision, as turnout here hasn’t been strong enough for two races,” said Denny Hamlin, a Chesterfield, Virginia, native and five-time winner at what he considers his home track, on August 10. “They are looking to make decisions that resonate with fans.
“What’s surprising is that this area consistently ranks among the top five markets for our TV viewership, yet attendance at the racetrack has been inconsistent. There are plenty of racing enthusiasts here, but accessing the track has proven difficult.”
With NASCAR close to finalizing a contract with Mexico City, the organization is poised to release the complete 2025 Cup schedule. An announcement may occur as early as this week, according to industry sources.
Required reading
(Top photo of Kyle Busch celebrating his win at the 2008 NASCAR Nationwide Series race in Mexico City: Jason Smith / Getty Images)
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NASCAR Set to Make History with 2025 Cup Series Race in Mexico City
The world of motorsports is on the edge of excitement as NASCAR announces its groundbreaking plan to host a Cup Series race in Mexico City in 2025. This momentous event marks the first time in history that a NASCAR Cup Series race will take place outside the United States, signaling a new era of international expansion for the iconic racing series. Fans, drivers, and teams are buzzing with anticipation, and this article delves into the implications, logistics, and excitement surrounding this historic race.
Why Mexico City?
Mexico City is not only one of the largest cities in the world but also has a rich history of motorsport culture. The decision to host the NASCAR Cup Series in this vibrant metropolis opens up a myriad of opportunities, both for the sport and its fans.
- Strong Fan Base: Mexico has a passionate motorsport fan base, with a particular love for racing. The popularity of Formula 1 in the country highlights the potential for NASCAR to thrive.
- Diverse Market: Expanding into Mexico presents NASCAR with a chance to tap into a diverse and growing market, increasing its fan engagement and sponsorship opportunities.
- Cultural Exchange: The race offers an opportunity for cultural exchange between American and Mexican motorsport cultures, fostering international cooperation and enthusiasm.
The Venue: Autódromo Hermanos Rodríguez
The selected venue for the 2025 Cup Series race is the renowned Autódromo Hermanos Rodríguez, a track that has hosted numerous high-profile motorsport events, including Formula 1 and the World Endurance Championship. This facility is well-equipped to handle the demands of a NASCAR event.
Track Specifications
| Feature | Details |
|---|---|
| Location | Mexico City, Mexico |
| Length | 2.785 km (1.729 miles) |
| Turns | 17 |
| Seating Capacity | Over 100,000 |
Logistical Challenges and Opportunities
Hosting a NASCAR Cup Series race in Mexico City presents unique logistical challenges and opportunities for the series. Here’s a closer look at some of the key factors.
Transportation and Infrastructure
- Accessibility: Mexico City boasts a well-developed transportation network, including airports and roadways that can accommodate the influx of fans and teams.
- Local Partnerships: Collaborating with local businesses and authorities can enhance the race experience, providing fans with essential services and amenities.
Regulatory Considerations
- Health and Safety Regulations: Navigating local health and safety regulations will be crucial to ensure a smooth and successful event.
- Environmental Concerns: NASCAR will need to address environmental sustainability, given Mexico City’s air quality challenges.
Benefits of Hosting a NASCAR Race in Mexico City
The decision to host the NASCAR Cup Series in Mexico City comes with numerous benefits for the sport and its stakeholders. Here are some noteworthy advantages:
Increased Global Exposure
By expanding its reach into Mexico, NASCAR can enhance its global presence and draw in viewers from new demographics. The race is expected to attract both local fans and international tourists, boosting visibility and brand recognition.
Economic Boost
Hosting a NASCAR event can provide a significant economic boost to Mexico City. Key benefits include:
- Job Creation: The event will create jobs in various sectors, including hospitality, transportation, and retail.
- Tourism Revenue: Increased tourism will lead to higher spending in hotels, restaurants, and local attractions.
Fan Engagement
The race will enable fans to engage with their favorite drivers and teams in a unique setting, creating lasting memories and fostering loyalty to the NASCAR brand.
First-Hand Experience: What to Expect
For fans planning to attend the historic race in Mexico City, here’s what to expect:
Race Weekend Activities
- Practice Sessions: Fans can enjoy practice sessions leading up to the main race, providing a glimpse of the drivers’ skills and strategies.
- Meet and Greets: Opportunities to meet drivers, get autographs, and take photos will enhance the overall experience.
- Cultural Events: Expect a blend of NASCAR festivities with Mexican culture, including food stalls, local music, and entertainment.
Travel Tips for Fans
- Book Early: Given the anticipated high demand, it’s advisable to book flights and accommodation well in advance.
- Learn Some Spanish: While many locals speak English, learning basic Spanish phrases can enhance your interaction with the community.
- Explore the City: Take some time to explore Mexico City’s rich history and vibrant culture before or after the race.
Case Studies: Successful International Racing Events
To gain further insight into the potential success of NASCAR in Mexico City, it’s helpful to look at case studies of other international racing events:
Formula 1 Mexico City Grand Prix
The Formula 1 race in Mexico City has seen tremendous success, consistently drawing large crowds and generating significant economic impact.
- Attendance Figures: The event regularly attracts over 300,000 spectators over race weekend.
- Economic Impact: Estimates suggest an economic contribution of over $100 million annually to the local economy.
World Endurance Championship
The World Endurance Championship has also successfully held events in Mexico, showcasing the country’s capability to host major racing competitions.
- Strong Local Support: Local fans have shown robust support, with high attendance rates and engagement.
- Media Coverage: Extensive media coverage has helped elevate the profile of motorsport in Mexico.
The Future of NASCAR in Mexico and Beyond
The 2025 NASCAR Cup Series race in Mexico City is just the beginning of a broader strategy for international expansion. As NASCAR continues to explore new markets, the potential for further growth is immense. The series aims to build on its historical roots while embracing a modern global audience.
With this landmark race, NASCAR is poised to not only make history but also to pave the way for future international events that can bring diverse cultures together under the unifying banner of motorsport. The excitement is palpable, and fans are more eager than ever to witness this thrilling new chapter for NASCAR.
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