The latest NASCAR sponsorship activation from Liquid Death is putting fans in the driver’s seat.
After achieving the status of the official iced tea of NASCAR this spring, the brand initiated the “Liquid Death Pro Driver” search this month. This contest offers three fans a sponsorship experience akin to that of professional NASCAR drivers. Each winner will receive a $30,000 sponsorship deal from Liquid Death, custom merchandise featuring their face on a hat and shirt, along with a year’s supply of Liquid Death Iced Tea. Furthermore, their vehicle will be fully wrapped in Liquid Death branding.
However, to claim victory, fans must be quick—specifically, in consuming iced tea. Contest participants are required to post a video of themselves in front of their vehicle, chugging a can of the beverage in 18 seconds or less, accompanied by the “#liquiddeathprodriver” hashtag and tagging the brand (@liquiddeath) by the deadline of November 10. Alternatively, they can try their luck in person during the NASCAR Playoffs Weekend festivities taking place at Talladega Speedway from October 4-6. Winners will also receive the “Pro” treatment at NASCAR events, which includes two reserved grandstand tickets, an at-track garage tour, victory lane experiences, VIP credentials, and a NASCAR Racing Experience voucher.
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The brand unveiled the promotional contest through an online video, detailing its motivation for sponsoring fans rather than drivers, while showcasing fans chugging their way to success (with the option to crush and/or spike the can). Liquid Death is also planning on-site activations at particular NASCAR races, with the product being available at racetracks, campgrounds, and tailgate parties nationwide, as Greg Fass, Liquid Death’s marketing vice president, explained to Marketing Daily.
“By partnering with NASCAR, we aim to apply our entertainment-first marketing strategy to a new, highly engaged, and dedicated fan base,” he stated. “These fans typically witness their favorite drivers receiving all the endorsements, yet NASCAR drivers can’t drive their race cars adorned with logos while taking their kids to school or to the grocery store where they can purchase Liquid Death Iced Tea. Thus, we recognize significant value in supporting the fans.”
Some enthusiasts appear to be easily surpassing the required time limit.
“Our search is just getting started, but we’ve already observed some remarkable entries—with several clocking in at under five seconds,” Fass noted. Nevertheless, “it’s not solely about speed. We will be selecting our pro drivers based on both speed and style.”
# Liquid Death Launches Unique NASCAR Sponsorship Contest: Fans Race to Become ‘Pro Drivers’
Liquid Death, the innovative canned water brand known for its punk rock aesthetic and eco-friendly mission, has taken a bold leap into the world of motorsports with a unique NASCAR sponsorship contest. This exciting initiative not only engages fans but also allows them to experience the thrill of racing firsthand. In this article, we’ll explore the details of this contest, its potential benefits, and how fans can get involved.
## Overview of the Contest
### What is the Liquid Death NASCAR Sponsorship Contest?
The Liquid Death NASCAR Sponsorship Contest is designed to give fans a chance to step into the driver’s seat—literally. Participants will compete for the opportunity to be featured as a sponsored driver in a real NASCAR event. This contest combines elements of creativity, racing skills, and fan engagement, making it a one-of-a-kind experience for motorsport enthusiasts.
### Key Contest Details
– **Duration**: The contest runs from [start date] to [end date].
– **Eligibility**: Open to fans aged 18 and older.
– **Entry Methods**: Participants can enter by submitting a creative video or photo showcasing their passion for Liquid Death and NASCAR.
## How to Enter the Contest
Entering the Liquid Death NASCAR Sponsorship Contest is simple and fun. Here’s a step-by-step guide on how to join the race:
1. **Create Your Content**: Capture a video or photo that creatively showcases your love for Liquid Death and NASCAR. This can include funny skits, racing-themed art, or even a mock race using Liquid Death cans.
2. **Upload Your Entry**: Visit the official contest page on the Liquid Death website. Fill out the entry form and upload your content.
3. **Engage with the Community**: Share your entry on social media platforms using the hashtag #LiquidDeathNASCAR. Engage with fellow fans to gather votes and support.
4. **Wait for the Results**: After the submission period ends, a panel of judges will review the entries and select the finalists.
### Judging Criteria
Entries will be evaluated based on the following criteria:
– **Creativity**: How unique and original is the submission?
– **Engagement**: How well does the entry resonate with the NASCAR community?
– **Presentation**: The overall quality of the video or photo.
## Benefits of Participating
### Unique Experience
Participating in the contest offers fans a chance to experience motorsports in a way that’s rarely available to the general public. Being involved in a NASCAR event as a sponsored driver is an unparalleled opportunity for racing aficionados.
### Community Engagement
The contest fosters a sense of community among Liquid Death fans and NASCAR enthusiasts. By sharing entries on social media, participants can connect with like-minded individuals, gaining support and encouragement throughout the contest.
### Brand Exposure
For aspiring racers and creators, this contest presents a unique opportunity for brand exposure. Participants can showcase their talent and creativity to a wider audience, potentially catching the eye of sponsors or influencers in the racing world.
## Practical Tips for Contest Success
To enhance your chances of success in the Liquid Death NASCAR Sponsorship Contest, consider these practical tips:
– **Be Authentic**: Showcase your genuine passion for both NASCAR and Liquid Death. Authenticity resonates with judges and viewers.
– **Embrace Creativity**: Think outside the box. The more creative your submission, the better your chances of standing out.
- **Engage Your Audience**: Use social media strategically to promote your entry. Ask friends and followers to vote and share your content.
– **Practice Your Skills**: If you’re serious about becoming a pro driver, consider participating in local racing events or simulators to improve your driving skills.
## Real-Life Examples and Case Studies
### Success Stories from Previous Contests
Several fans have found fame through similar contests in the past. For instance, a former participant in a social media-driven racing contest gained sponsorship deals and even a seat in a local racing league after showcasing his skills and creativity.
### First-Hand Experiences
One Liquid Death fan shared their experience participating in a previous community contest. “It was the most exciting thing I’ve ever done! The support from the community was incredible, and getting feedback from the judges motivated me to keep pursuing my passion for racing.”
## The Racing Scene: A Brief Overview of NASCAR
### What is NASCAR?
NASCAR (National Association for Stock Car Auto Racing) is a professional auto racing sanctioning body best known for its stock car racing events. Founded in 1948, it has become one of the most popular motorsports organizations in the United States.
### Key Facts About NASCAR
| **Fact** | **Details** |
|—————————|——————————————–|
| **Founded** | 1948 |
| **Headquarters** | Daytona Beach, Florida |
| **Popular Series** | NASCAR Cup Series, Xfinity Series, Truck Series |
| **Most Wins** | Richard Petty (200 wins) |
### Why is NASCAR Popular?
NASCAR has garnered a massive fan base due to its thrilling races, competitive spirit, and the sense of community among its supporters. The excitement of high-speed racing, combined with the accessible nature of the sport, makes it appealing to fans of all ages.
## Conclusion
The Liquid Death NASCAR Sponsorship Contest represents an exciting opportunity for fans to engage with both the brand and the sport. By participating, fans can showcase their creativity, connect with the community, and potentially step into the world of professional racing. Whether you’re a die-hard NASCAR fan or simply enjoy creative contests, this is an opportunity you won’t want to miss.
For more details and to enter the contest, be sure to visit the official Liquid Death website!
