Kia Unveils KBO Display Theme, Merging Automotive Tech with Baseball Fandom
Kia is set too launch a new digital service that will allow drivers to deck out their car’s infotainment system with themes dedicated to their favorite Korean professional baseball (KBO) teams. The “KBO Display Theme,” launching in April 2025, is a collaborative effort between Kia and the KBO, marking a novel intersection of sports and automotive technology.
Transform Your Car into a team Hub
The KBO Display Theme customizes the look and feel of Kia’s ccNC (Connected Car Navigation Cockpit) system, with team-specific colors and graphics.The cluster displays the team logo and primary colors.The infotainment system’s home screen and profile page showcase players and team mascots. Even the navigation system gets a sporty upgrade, with the team mascot indicating the vehicle’s location.

EV4 First in Line for Baseball Theme
Kia plans to introduce the KBO Display Theme first on the Kia EV4 model and then expand it to other vehicles equipped with the ccNC displays. The themes will be readily available through over-the-air (OTA) updates, meaning users can apply the changes through a simple software update without needing a service visit.
Cost and Availability
Each team theme will cost 29,900 won, approximately $22.50 USD and can be purchased for permanent use. The themes are scheduled to be available for purchase on the Kia Connect Store website in April.
More Than Just a feature: Elevating the Driving Experience
With the KBO Display Theme, Kia is aiming to forge a deeper connection with its customers. by integrating team logos, mascots, and other graphical elements, Kia hopes to create a more immersive and emotionally satisfying experience. While existing digital car services have focused on practicality and convenience, Kia’s new feature expands into enhancing emotional fulfillment.

Future Plans
Kia intends to continue introducing diverse sports and cultural content into its vehicles, transforming them from mere transportation into personalized spaces.Following the KBO Display Theme, the company anticipates adding similar features for other sports leagues and areas of entertainment.
**Will the KBO Display Theme be available for Kia models othre than the EV4?**
Kia KBO Display Theme: Your Burning Questions Answered
Kia is set to revolutionize the in-car experience for korean baseball fans. Hear’s a breakdown of everything you need to know about the upcoming KBO Display Theme:
Q&A
- What is the KBO Display Theme?
- It’s a new digital service from Kia that lets you customize your car’s infotainment system with themes dedicated to your favorite KBO (Korean Professional Baseball) teams. Think team colors, logos, mascots, and even sporty navigation.
- When will it be available?
- The KBO Display Theme is launching in April 2025.
- Which Kia models will get the KBO Display Theme?
- The Kia EV4 will be the first model to receive the theme. It will eventually be rolled out to other kia vehicles equipped with the ccNC (Connected Car Navigation Cockpit) system.
- How do I get the theme?
- you’ll purchase it through the Kia Connect store website and install it via an over-the-air (OTA) software update. No service visit is needed!
- How much will it cost?
- Each team theme will cost 29,900 won, which is approximately $22.50 USD.
- What exactly will change in my car?
- Expect team-specific colors and graphics throughout the ccNC system. This includes the cluster display, infotainment home screen, profile page, and even the navigation system (were the team mascot will show your location).
- Will ther be themes for all KBO teams?
- The article suggests that Kia plans to create themes for all KBO teams, but does not explicitly confirm it.
- Is this just a one-off thing?
- Nope! Kia plans to introduce more sports and cultural content in the future, perhaps including themes for other sports leagues and entertainment areas. It hopes to turn cars into personalized spaces.
- Where can I find out more?
- Keep an eye on the Kia Connect Store website and Kia’s official news channels for updates, launch announcements, and more details as April 2025 approaches.
Kia’s KBO Display Theme promises a whole new level of personalization for baseball fans.It is more than just a feature,it’s a way to show your team pride on the road. Get ready to personalize your drive!