Cowboys Discreetly Announce Schottenheimer as New Head Coach
The Dallas Cowboys chose a low-key Friday night to announce Brian Schottenheimer as their new head coach, a move that speaks volumes.
Schottenheimer, a 51-year-old career assistant, finally gets his chance to lead a team, but the lackluster response from fans is palpable.The proclamation, leaked to NFL Media and quickly confirmed by the team on social media, landed late Friday evening, strategically avoiding the weekend spotlight.
Cowboys owner Jerry Jones is known for generating interest, understanding the importance of staying relevant in the NFL. During the recent Sunday Ticket anti-trust trial, jones testified about the compelling nature of the Cowboys, even for those who dislike them.
“What is so critically important is that you are substantive, that you are fascinating,” Jones said. “The facts are that probably well over half the fans of the NFL don’t like the Cowboys and want to kick our ‘you know what’ every time we get out there. And I say that in respect to everybody here. But that’s the way it is indeed as they don’t like me, and they probably don’t like me to some degree if they pay that much attention to it. But it makes us interesting, that the — it’s so much more than a score or so much more than a tackle. It is a manifestation of an interest, something to support.”
The muted reaction to schottenheimer’s promotion suggests a lack of fanfare, and the timing of the announcement reinforces that notion. Typically,the Cowboys would use a significant news cycle to generate excitement about a coaching hire of this magnitude.
Jones, a master of publicity, knows how to make a splash. The quiet Friday night announcement suggests a strategic attempt to minimize the potential negative reaction.
Schottenheimer’s hiring may be considered by some to be one of the least inspiring in Cowboys history. Jones, by choosing a discreet announcement, appears to acknowledge this sentiment and opted for a low-key approach.
Who is the new head coach of the Dallas Cowboys?
Cowboys Discreetly Announce Schottenheimer as New Head Coach
The Dallas cowboys chose a low-key Friday night to announce Brian Schottenheimer as their new head coach, a move that speaks volumes.
Schottenheimer, a 51-year-old career assistant, finally gets his chance to lead a team, but the lackluster response from fans is palpable.The proclamation, leaked to NFL Media and quickly confirmed by the team on social media, landed late Friday evening, strategically avoiding the weekend spotlight.
Cowboys owner Jerry Jones is known for generating interest, understanding the importance of staying relevant in the NFL. During the recent Sunday Ticket anti-trust trial, jones testified about the compelling nature of the Cowboys, even for those who dislike them.
“What is so critically important is that you are substantive, that you are fascinating,” Jones said. “The facts are that probably well over half the fans of the NFL don’t like the Cowboys and want to kick our ‘you know what’ every time we get out there. And I say that in respect to everybody here. But that’s the way it is indeed as thay don’t like me, and they probably don’t like me to some degree if they pay that much attention to it. But it makes us interesting, that the — it’s so much more than a score or so much more than a tackle. It is a manifestation of an interest, something to support.”
The muted reaction to schottenheimer’s promotion suggests a lack of fanfare, and the timing of the announcement reinforces that notion. Typically,the Cowboys would use a significant news cycle to generate excitement about a coaching hire of this magnitude.
jones,a master of publicity,knows how to make a splash.The quite Friday night announcement suggests a strategic attempt to minimize the potential negative reaction.
Schottenheimer’s hiring might potentially be considered by some to be one of the least inspiring in Cowboys history. Jones, by choosing a discreet announcement, appears to acknowledge this sentiment and opted for a low-key approach.
Q&A
Q: Why did the Cowboys announce Schottenheimer’s hiring on a Friday night?
A: The timing suggests a intentional effort by Cowboys owner Jerry Jones to avoid the intense scrutiny that typically surrounds a major coaching announcement. Announcing late Friday evening allowed the news to land with less fanfare, possibly minimizing negative reactions.
Q: How has the fan base reacted to Schottenheimer’s appointment?
A: The response has been muted, which the article suggests reflects a lack of enthusiasm surrounding Schottenheimer’s promotion. This is in stark contrast to the typical excitement that accompanies a high-profile coaching hire.
Q: What does Jerry Jones’s quote about the Cowboys’ polarizing nature tell us about the team’s brand?
A: Jones’s statement highlights the cowboys’ unique position in the NFL. Even those who dislike the team are drawn to them, which speaks to the franchise’s undeniable presence and cultural impact. This ”love-them-or-hate-them” dynamic is something Jones seems to understand and leverage.
The Cowboys’ decision to quietly announce Schottenheimer’s hiring speaks volumes about the team’s current situation. While the future remains to be seen, one thing is certain: the Cowboys will continue to generate conversation, whether positive or negative.
