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L’emblématique producteur de vin Caymus Vineyards mettra en avant Bonanza, son populaire Cabernet Sauvignon de Californie, sur la Ford Mustang Dark Horse No. 41 du pilote de Stewart-Haas Racing, Ryan Preece, lors de deux courses consécutives de la NASCAR Cup Series au Las Vegas Motor Speedway et au Homestead-Miami Speedway.
Preece prendra le volant de la Ford Mustang Dark Horse No. 41 Bonanza lors du South Point 400, prévu le 20 octobre à Las Vegas, et du Straight Talk Wireless 400, programmé le 27 octobre à Homestead. Les deux courses commenceront à 14 h 30 EDT et seront diffusées en direct sur NBC et SiriusXM NASCAR Radio.
Ce partenariat représente une retrouvailles entre Preece et Bonanza, car Preece avait déjà piloté une Ford ornée de Bonanza pour remporter la victoire en juin 2023 lors de la course ARCA Menards Series West à Sonoma (Californie). Preece a dominé la course de bout en bout, s’assurant la pole et menant à deux reprises pour un total de 50 tours, un record pour la course, y compris les 32 derniers tours sur le circuit routier de 1,99 mile et 10 virages, remportant la course avec une avance impressionnante de 9,675 secondes sur le deuxième, Sammy Smith. Il s’agissait de la première victoire de Preece en ARCA ainsi que de la première victoire d’Arca pour Stewart-Haas. Après avoir savouré sa victoire sur le podium, Preece s’est permis de déguster Bonanza tout en profitant des interviews et des photographies.
Bonanza a été créé par Chuck Wagner de Caymus Vineyards, le nom du vin étant inspiré par la « bonanza » de l’État de Californie, où se trouvent les divers vignobles produisant de délicieux Cabernet.
« Représenter Caymus Vineyards et Bonanza à Sonoma m’a permis de constater à quel point la famille Wagner est impliquée dans leur vinification, » a déclaré Preece. « C’est impressionnant et c’est quelque chose que j’apprécie réellement. Je suis aussi très impliqué avec mes voitures de course car je veux qu’elles soient les meilleures. Ils partagent la même mentalité chez Caymus. C’est pourquoi ils sont un grand partenaire pour notre équipe de course. »
Après avoir été partenaire associé en 2023, Caymus Vineyards a élargi son rôle avec Stewart-Haas en 2024. Ce vignoble familial a maintenu une présence sur le panneau latéral inférieur de la Ford Mustang No. 41 de Preece tout au long de l’année, ainsi qu’une visibilité sur sa combinaison de course.
« Nous sommes ravis d’avoir un partenariat aussi exceptionnel avec Stewart-Haas et nous sommes fiers d’avoir Bonanza de retour avec Ryan Preece, qui a mémorablement mis notre voiture Bonanza Cabernet sur le podium en 2023 à Sonoma, » a déclaré Karen Perry, vice-présidente exécutive de Caymus Vineyards. « Que ce soit sur la piste, dans les vignobles ou dans la cave, ce que nous avons en commun est une volonté d’être les meilleurs grâce à un engagement envers l’excellence. »
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Caymus Vineyards’ Bonanza to Feature on Ryan Preece’s No. 41 Ford Mustang in Upcoming NASCAR Races
Overview of the Caymus Vineyards Partnership
Caymus Vineyards has made a significant mark on the NASCAR scene by renewing its partnership with Stewart-Haas Racing and prominently featuring on Ryan Preece’s No. 41 Ford Mustang. This collaboration showcases the intersection of fine wine and high-speed racing, appealing to both wine enthusiasts and motorsport fans alike.
What is the Caymus Vineyards Bonanza?
The Caymus Vineyards Bonanza is a unique initiative that brings the renowned wine producer’s brand into the high-octane world of NASCAR. This program aims to promote Caymus’ exceptional wines while enhancing the overall racing experience for fans. The Bonanza will highlight Caymus wines during select NASCAR events, featuring special appearances, tastings, and promotions designed to engage attendees.
About Caymus Vineyards
Founded in 1972 by Chuck Wagner, Caymus Vineyards is known for its rich, full-bodied Cabernet Sauvignon and a variety of other premium wines. The winery has earned numerous accolades, including several 100-point scores from wine critics. Caymus is renowned for its commitment to quality and craftsmanship, making it a favorite among wine connoisseurs around the globe.
Ryan Preece and the No. 41 Ford Mustang
Ryan Preece, a talented driver in the NASCAR Cup Series, represents Stewart-Haas Racing in the No. 41 Ford Mustang. Preece’s competitive spirit and skill behind the wheel make him an ideal ambassador for the Caymus brand. The No. 41 Mustang has been a staple in NASCAR, known for its performance and durability on the track.
Upcoming Races Featuring Caymus Vineyards
- Race 1: Talladega Superspeedway – April 21, 2024
- Race 2: Charlotte Motor Speedway – May 26, 2024
- Race 3: Sonoma Raceway – June 9, 2024
Benefits of the Caymus Vineyards Bonanza
The partnership between Caymus Vineyards and Stewart-Haas Racing presents multiple benefits for both brands and their audiences:
- Enhanced Brand Visibility: Featuring Caymus’ branding on the No. 41 Mustang increases exposure to a diverse audience during high-profile NASCAR events.
- Engagement Opportunities: Fans will have the chance to participate in tasting events and promotions, deepening their connection to both the winery and the racing team.
- Cross-Promotional Marketing: The collaboration allows for innovative marketing strategies that appeal to fans of both wine and motorsports.
Case Study: Previous Success of Wine Partnerships in NASCAR
Wine partnerships in NASCAR are not a novel concept. Similar collaborations have seen significant success in the past, often leading to increased fan engagement and brand loyalty. For example, the partnership between a well-known winery and a leading NASCAR team resulted in:
- Increased Social Media Engagement: Posts showcasing the wine garnered thousands of likes and shares, highlighting the connection between racing and fine dining.
- Exclusive Events: Wine-tasting events at NASCAR tracks drew large crowds, combining the thrill of racing with the elegance of wine tasting.
First-Hand Experience: Attending a Caymus Vineyards Bonanza Event
Attending a Caymus Vineyards Bonanza event promises to be an unforgettable experience. Fans can expect:
- Exclusive Tastings: Sample some of Caymus’ finest wines, guided by knowledgeable staff who can share insights into the winemaking process.
- Meet and Greet with Ryan Preece: Engage with the driver, take photos, and get autographs.
- Merchandise Opportunities: Purchase exclusive Caymus merchandise, including wine bottles and branded apparel.
SEO Tips for Engaging Content about the Caymus Vineyards Bonanza
For businesses and content creators looking to write about similar partnerships or events, consider the following SEO strategies:
- Keyword Optimization: Use relevant keywords such as “Caymus Vineyards,” “NASCAR,” “Ryan Preece,” and “Ford Mustang” strategically throughout your content.
- Engaging Multimedia: Incorporate images and videos from previous events to enhance user engagement.
- Internal Linking: Link to related articles or pages on your website to boost SEO and provide additional value to readers.
Conclusion: The Future of Caymus Vineyards in NASCAR
The renewed partnership between Caymus Vineyards and Stewart-Haas Racing marks an exciting chapter in the world of NASCAR, blending the thrill of racing with the sophistication of premium wine. As both brands continue to engage with fans through events and promotions, this partnership is set to make a lasting impression on the motorsport community.
| Event | Date | Location |
|---|---|---|
| Talladega Superspeedway | April 21, 2024 | Talladega, AL |
| Charlotte Motor Speedway | May 26, 2024 | Concord, NC |
| Sonoma Raceway | June 9, 2024 | Sonoma, CA |
