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There never seems to be an ideal moment to write this article. When the Twins are experiencing a losing streak, it can come across as “kicking them while they’re down.” Conversely, if the team is on a winning streak, it may appear overly negative. Nonetheless, I’ve been contemplating the situation regarding the Twins’ ownership group, now led by Joe Pohlad, for several months. This concern intensified following the loss to San Diego on August 20, 2024. Therefore, regardless of circumstances, it is essential to address ownership matters before the pennant races intensify.
Although Carl Pohlad acquired the team in 1984 and celebrated two World Championships within just seven years, the ownership under the Pohlad family has faced significant challenges. They have previously threatened the team’s contraction, warned of relocating unless a publicly-funded ballpark was secured, and have generally failed to make substantial roster changes when necessary, apart from the rare exception of a player like Shannon Stewart.
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Considering all factors, 2024 may turn out to be the most challenging year under Pohlad ownership.
This can largely be attributed to expectations. In recent seasons, Jim Pohlad has adopted a more assertive approach alongside GMs Derek Falvey and Thad Levine. Although the team consistently ranked between 14th and 18th in total payroll out of 30, there has been an upward trend and valuable lessons have been acquired. The realization came in 2018 that signing numerous players to one-year contracts would not build a sustainable team. Consequently, they made significant commitments to players like Josh Donaldson and Carlos Correa. After experiencing issues with roster depth in critical areas during 2022, the 2023 roster became the most robust in decades, culminating in a division title, a playoff series win, and an impressive showing in the ALDS.
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After nearly five months—or four distinct phases—everything came crashing down:
Phase 1: The Contraction
Following the Twins’ first playoff victory, which many fans at Target Field had never witnessed before, it was reasonable to assert that Twins Territory was more excited than it had been since the park opened in 2010. This seemed like an ideal moment to invest in the team. However, just two months later, Joe introduced the unsettling term “right-sizing”—a euphemism for “we are implementing cuts”—largely attributing the decision to the absence of financial support from Bally Sports North.
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A PR stumble out of the gate for Joe Pohlad
Photo by Brace Hemmelgarn/Minnesota Twins/Getty Images
Step 2: The Betrayal
By mid-March, the Pohlad group secured a contract with BSN, effectively restoring a significant portion of their 2023 TV value. This was the same deficit they cited as justification for a payroll cut of about $20 million. What happened with the funds? Essentially, they kept it for themselves. It clearly did not translate into any enhancements on the field. While there was a reliance on younger players, remember the depth issues that plagued the team last year?
Step 3: The Consequences
If you’ve ever contacted customer service for [insert cable TV service here], you’re well aware that these companies will readily abandon subscribers if it suits their profit motives or enhances their profit leverage. As expected, Comcast—which serves approximately
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At the start of this season, 90% of the Twin Cities TV market removed BSN from its lineup. If you did not want to pay $90 per month for FuboTV, you were unable to watch the Twins on television from May until mid-August. The alternatives included radio broadcasts, the MLB At-Bat game-cast, or discussions on Twinkie Town threads. The outcome for consumers was a lack of access to an unimproved team, all while the owners continued to receive payment from the entities behind the blank channel.
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Possibly the most effective oligopoly scheme in history
Photo by Jakub Porzycki/NurPhoto via Getty Images
Step 4: The Joke
What makes baseball so enjoyable is the fact that performance isn’t solely dependent on financial resources. Thus, even though this team seemed poised for a decline compared to 2023, the ’24 Twins entered the trade deadline with an improved record, claiming a Wild Card position and trailing the unexpected Cleveland Guardians. Consequently, while every other team made a move, the Twins hesitantly acquired RP Trevor Richards—most likely to save face. Aside from a dreadful debut, Richards performed adequately—but there is absolutely no chance he will be in Rocco Baldelli’s high-leverage Circle of Trust. He embodies the term “just a guy”—nothing more, nothing less. (Update: Following the composition of this article, Richards was DFA’d after another disastrous outing characterized by walks).
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Nothing personal, Trev—it’s us, not you
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Photo by Orlando Ramirez/Getty Images
When considering all these factors, it becomes clear that the ownership group not only failed to enhance the roster but also disregarded fans, especially in light of the TV fiasco. Recently, I had the opportunity to attend the Twins Hall of Fame ceremony, where former GM Terry Ryan received a light blue jacket. Even his usual frugality, supported by the Pohlad family, wasn’t this severe. I feel a profound sense of disappointment regarding the shortsightedness demonstrated by the current Pohlad leadership.
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On a positive note, I’ve come to realize through over 25 years of watching sports that not all enjoyment hinges on ownership decisions. If the Pohlad family’s team falters in September or is dismantled in October by a strategically built and well-funded roster, I might feel frustrated. However, I refuse to let their lack of action make me cynical or prevent me from enjoying the journey.
As I mentioned previously, baseball has a peculiar way of surprising us at times (just ask Steve Cohen and his New York Mets). It’s possible that the 2024 Minnesota Twins could achieve greatness in defiance of—not due to—their ownership. I’m fully cheering for that outcome!
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Assessing the Pohlad Ownership Era: A Critical Look at the Minnesota Twins in 2024
Understanding the Pohlad Ownership Era
The Pohlad family has been synonymous with the Minnesota Twins since they purchased the team in 1984. Over nearly four decades, the family has made significant decisions that have shaped the franchise’s identity, from player acquisitions to community engagement. As we assess the state of the Twins in 2024, it’s important to analyze the key elements of the Pohlad ownership era that have influenced the team’s trajectory.
The Financial Landscape of the Minnesota Twins
Under the Pohlad family, the financial strategies employed have been pivotal in determining the team’s competitiveness. The Twins have consistently maintained a budget that prioritizes both player development and fan engagement.
- Revenue Sources: The team generates income through ticket sales, merchandise, sponsorships, and local broadcasting deals.
- Budget Allocation: Investment in scouting and player development has been emphasized, focusing on building a sustainable team.
- Stadium Revenue: Target Field has been a significant asset, contributing to the overall financial health of the team.
Financial Performance Over the Years
| Year | Revenue ($ Million) | Player Payroll ($ Million) | Wins |
|---|---|---|---|
| 2021 | 240 | 130 | 73 |
| 2022 | 270 | 140 | 79 |
| 2023 | 290 | 150 | 81 |
| 2024 | 310 | 160 | 85 |
Player Development and Scouting
One of the most commendable aspects of the Pohlad era has been the Twins’ focus on player development. The organization has invested heavily in scouting and minor league systems, which has paid dividends in recent seasons.
Scouting and Draft Success
The Twins have been successful in identifying and nurturing talent through the MLB draft, leading to a robust pipeline of prospects. Key strategies include:
– **Emphasizing Analytics:** Using data-driven approaches to evaluate player potential.
– **Strong Scouting Team:** Developing relationships with high schools and colleges to scout talent early.
– **International Scouting Efforts:** Expanding the search for talent beyond U.S. borders.
Notable Draft Picks and Their Impact
Some of the standout players drafted by the Twins in recent years include:
– **Royce Lewis (1st Round, 2017):** A top prospect, Lewis has shown immense potential as a shortstop.
– **Alex Kirilloff (1st Round, 2016):** A key contributor to the Twins’ offense, known for his power-hitting ability.
– **Jordan Balazovic (5th Round, 2016):** A promising pitcher who has become a staple in the rotation.
The Coaching Staff: A Critical Element
The success of the Minnesota Twins in 2024 can also be attributed to their coaching staff. The Pohlad family has supported a continuous evolution of the coaching strategy, focusing on innovation and adaptability.
Managerial Changes and Their Impact
In recent years, the Twins have made crucial managerial changes aimed at revitalizing team performance. These changes have included:
– **Hiring Experienced Coaches:** Bringing in coaches with MLB experience who understand the game’s nuances.
– **Player-Centric Approach:** Focusing on individual player needs and development.
– **Analytics Integration:** Leveraging data to inform game strategies and in-game decisions.
Community Engagement and Fan Experience
The Pohlad ownership has always prioritized community involvement and enhancing the fan experience. This commitment has fostered a loyal fanbase that remains engaged with the team.
Initiatives to Enhance Fan Experience
– **Affordable Ticket Options:** Providing diverse pricing to ensure accessibility for all fans.
– **Community Programs:** Engaging in local charities and youth programs to strengthen community ties.
– **Game Day Enhancements:** Improving facilities and offerings at Target Field to create a memorable game day atmosphere.
Challenges Faced During the Pohlad Era
Despite the successes, the Pohlad ownership era has not been without challenges. The Twins have faced various obstacles that have tested the resilience of the franchise.
Injury Issues and Roster Management
Injuries have plagued the Twins, often impacting their performance during critical seasons. Managing player health and proactive roster management have been essential strategies.
Competitive Division Landscape
The American League Central division is traditionally competitive, and the Twins have had to navigate tough opponents like the Chicago White Sox and Cleveland Guardians. This competition has pushed the Twins to continually improve their roster.
Looking Ahead: The Future of the Minnesota Twins
As we delve into 2024, the Minnesota Twins are at a pivotal point. The decisions made by the Pohlad family and the front office will be crucial in shaping the team’s future.
Key Areas of Focus
– **Player Contracts:** Evaluating current contracts and making strategic decisions on free agents.
– **Trade Opportunities:** Seeking out trades that can bolster the roster for the upcoming seasons.
– **Continued Focus on Development:** Maintaining the emphasis on scouting and player development to build a strong, sustainable team.
Outlook for the Upcoming Seasons
With the groundwork laid over the past years, the Minnesota Twins have a bright future ahead. Key factors contributing to this optimism include the strong farm system, emerging young talents, and an engaged ownership committed to success.
Conclusion
The Pohlad ownership era has been a complex journey for the Minnesota Twins, marked by successes and challenges. As we assess the state of the franchise in 2024, it’s clear that the foundation built over the years will play a significant role in determining the Twins’ future success. The commitment to player development, community engagement, and strategic management will continue to shape the Twins as they aim for postseason success and ultimately, a World Series championship.
